SF

Saint Fordjour

Available to hire

Hi there. I’m a CRM and marketing automation manager with a passion for building scalable, data-driven lifecycle programs that drive engagement and revenue.

About

Hi there. I’m a CRM and marketing automation manager with a passion for building scalable, data-driven lifecycle programs that drive engagement and revenue. I’ve led international campaigns across EMEA, APAC, and LATAM, delivering high-impact experiences using Salesforce, Marketing Cloud, Pardot, and a range of modern tools. I enjoy turning complex data into clear, actionable insights and collaborating with diverse teams to optimize journeys, conversions, and retention.

Beyond campaigns, I love shaping strategy, mentoring teams, and creating a cohesive marketing tech stack that blends creativity with rigorous measurement. I aim to simplify complexity, champion automation, and help organisations grow through customer-centric, measurable marketing programs.

  • 6 years' experience
  • Joined January 2026

Languages

  • ItalianFluent
  • EnglishFluent
  • FrenchBeginner

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Other

More experts in London, United Kingdom

Work experience· 6 roles

CRM and Marketing Automation Manager · STB MarketingNov 2022 – Present · 4 yrs 1 mo
CRM Contractor · STB Marketing ServicesOct 2022 – Present · 4 yrs 2 mos

Current role focusing on CRM and marketing automation for multiple clients. Responsibilities include: building automated B2C journeys with Journey Builder and Cloud Pages; implementing data-driven logic to boost engagement and retention; end-to-end B2B campaigns for international markets (Pardot/MCAE); optimizing CRM operations (Sales Cloud) and integrating Zapier to automate lead-to-opportunity transitions while safeguarding data integrity.

CRM Executive · Michael PageMar 2021 – Oct 2022 · 1 yr 8 mos
CRM Campaign Executive (Pardot) · Michael Page, LondonMar 2021 – Oct 2022 · 1 yr 8 mos
Digital Marketing Executive · Premier Communications, LondonJul 2020 – Dec 2020 · 6 mos
Senior Email Marketing Officer · Chartered Institute of Fundraising, LondonJul 2019 – Mar 2020 · 9 mos

Education

BSc in Aeronautical and Mechanical Manufacture · Wrexham University2013 – 2017
BSc Aeronautical and Mechanical Manufacture · Wrexham University2013 – 2017

Certifications and awards· 5

HubSpot Email Marketing Certification2024 – 2026
Certified Marketing Cloud Engagement (Pardot) Specialist2023 – 2026
Certified Marketing Cloud Account Engagement (Pardot) Consultant2024 – 2026
HubSpot Email Marketing Certification2023 – 2026

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