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Hi there. I’m a CRM and marketing automation manager with a passion for building scalable, data-driven lifecycle programs that drive engagement and revenue. I’ve led international campaigns across EMEA, APAC, and LATAM, delivering high-impact experiences using Salesforce, Marketing Cloud, Pardot, and a range of modern tools. I enjoy turning complex data into clear, actionable insights and collaborating with diverse teams to optimize journeys, conversions, and retention. Beyond campaigns, I love shaping strategy, mentoring teams, and creating a cohesive marketing tech stack that blends creativity with rigorous measurement. I aim to simplify complexity, champion automation, and help organisations grow through customer-centric, measurable marketing programs.…Hi there. I’m a CRM and marketing automation manager with a passion for building scalable, data-driven lifecycle programs that drive engagement and revenue. I’ve led international campaigns across EMEA, APAC, and LATAM, delivering high-impact experiences using Salesforce, Marketing Cloud, Pardot, and a range of modern tools. I enjoy turning complex data into clear, actionable insights and collaborating with diverse teams to optimize journeys, conversions, and retention. Beyond campaigns, I love shaping strategy, mentoring teams, and creating a cohesive marketing tech stack that blends creativity with rigorous measurement. I aim to simplify complexity, champion automation, and help organisations grow through customer-centric, measurable marketing programs.

Saint Fordjour

Marketing Automation Specialist, Marketer, Growth Marketer, +4

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Hi there. I’m a CRM and marketing automation manager with a passion for building scalable, data-driven lifecycle programs that drive engagement and revenue. I’ve led international campaigns across EMEA, APAC, and LATAM, delivering high-impact experiences using Salesforce, Marketing Cloud, Pardot, and a range of modern tools. I enjoy turning complex data into clear, actionable insights and collaborating with diverse teams to optimize journeys, conversions, and retention. Beyond campaigns, I love shaping strategy, mentoring teams, and creating a cohesive marketing tech stack that blends creativity with rigorous measurement. I aim to simplify complexity, champion automation, and help organisations grow through customer-centric, measurable marketing programs.…Hi there. I’m a CRM and marketing automation manager with a passion for building scalable, data-driven lifecycle programs that drive engagement and revenue. I’ve led international campaigns across EMEA, APAC, and LATAM, delivering high-impact experiences using Salesforce, Marketing Cloud, Pardot, and a range of modern tools. I enjoy turning complex data into clear, actionable insights and collaborating with diverse teams to optimize journeys, conversions, and retention. Beyond campaigns, I love shaping strategy, mentoring teams, and creating a cohesive marketing tech stack that blends creativity with rigorous measurement. I aim to simplify complexity, champion automation, and help organisations grow through customer-centric, measurable marketing programs.

Available to hire

Hi there. I’m a CRM and marketing automation manager with a passion for building scalable, data-driven lifecycle programs that drive engagement and revenue. I’ve led international campaigns across EMEA, APAC, and LATAM, delivering high-impact experiences using Salesforce, Marketing Cloud, Pardot, and a range of modern tools. I enjoy turning complex data into clear, actionable insights and collaborating with diverse teams to optimize journeys, conversions, and retention.

Beyond campaigns, I love shaping strategy, mentoring teams, and creating a cohesive marketing tech stack that blends creativity with rigorous measurement. I aim to simplify complexity, champion automation, and help organisations grow through customer-centric, measurable marketing programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Beginner

Work Experience

CRM Executive at Michael Page

March 21, 2021 - October 28, 2022

CRM and Marketing Automation Manager at STB Marketing

November 1, 2022 - Present

CRM Contractor at STB Marketing Services

October 1, 2022 - Present

Current role focusing on CRM and marketing automation for multiple clients. Responsibilities include: building automated B2C journeys with Journey Builder and Cloud Pages; implementing data-driven logic to boost engagement and retention; end-to-end B2B campaigns for international markets (Pardot/MCAE); optimizing CRM operations (Sales Cloud) and integrating Zapier to automate lead-to-opportunity transitions while safeguarding data integrity.

CRM Campaign Executive (Pardot) at Michael Page, London

March 1, 2021 - October 1, 2022

Delivered high-impact B2B and B2C lifecycle strategies using Salesforce and Marketing Cloud; developed and scaled automated workflows; managed cross-regional campaigns across EMEA, APAC, and LATAM; authored and maintained localized campaigns and assets to drive lead nurturing and conversions.

Senior Email Marketing Officer at Chartered Institute of Fundraising, London

July 1, 2019 - March 31, 2020

Led email marketing initiatives, crafted email copy, managed calendars, conducted A/B testing, and supported migration to DotDigital; created landing pages, dashboards, and post-campaign reporting for senior management.

Digital Marketing Executive at Premier Communications, London

July 1, 2020 - December 31, 2020

Created and optimised landing pages, automated workflows, and digital campaigns; managed web presence and CMS; delivered high-performing campaigns and digital assets.