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I am a versatile content and communications professional with 10 years of experience across journalism, SEO, digital marketing, and editorial leadership. I’m NCTJ-accredited with an MA in Journalism from Brunel University, and I’ve delivered high-performing content across SaaS, FinTech, healthcare, and national media — from long-form editorial to data-driven SEO strategy. I’m equally comfortable owning content direction and executing at pace, collaborating with editors and stakeholders to meet deadlines and drive results. Based in Birmingham, I’m open to remote, hybrid, and flexible arrangements.…I am a versatile content and communications professional with 10 years of experience across journalism, SEO, digital marketing, and editorial leadership. I’m NCTJ-accredited with an MA in Journalism from Brunel University, and I’ve delivered high-performing content across SaaS, FinTech, healthcare, and national media — from long-form editorial to data-driven SEO strategy. I’m equally comfortable owning content direction and executing at pace, collaborating with editors and stakeholders to meet deadlines and drive results. Based in Birmingham, I’m open to remote, hybrid, and flexible arrangements.

Sairah Masud

AI Prompt Engineer, Copywriter, SEO Expert, +3

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I am a versatile content and communications professional with 10 years of experience across journalism, SEO, digital marketing, and editorial leadership. I’m NCTJ-accredited with an MA in Journalism from Brunel University, and I’ve delivered high-performing content across SaaS, FinTech, healthcare, and national media — from long-form editorial to data-driven SEO strategy. I’m equally comfortable owning content direction and executing at pace, collaborating with editors and stakeholders to meet deadlines and drive results. Based in Birmingham, I’m open to remote, hybrid, and flexible arrangements.…I am a versatile content and communications professional with 10 years of experience across journalism, SEO, digital marketing, and editorial leadership. I’m NCTJ-accredited with an MA in Journalism from Brunel University, and I’ve delivered high-performing content across SaaS, FinTech, healthcare, and national media — from long-form editorial to data-driven SEO strategy. I’m equally comfortable owning content direction and executing at pace, collaborating with editors and stakeholders to meet deadlines and drive results. Based in Birmingham, I’m open to remote, hybrid, and flexible arrangements.

Available to hire

I am a versatile content and communications professional with 10 years of experience across journalism, SEO, digital marketing, and editorial leadership. I’m NCTJ-accredited with an MA in Journalism from Brunel University, and I’ve delivered high-performing content across SaaS, FinTech, healthcare, and national media — from long-form editorial to data-driven SEO strategy.

I’m equally comfortable owning content direction and executing at pace, collaborating with editors and stakeholders to meet deadlines and drive results. Based in Birmingham, I’m open to remote, hybrid, and flexible arrangements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Fluent

Work Experience

AI Trainer at Outlier

March 1, 2024 - Present

Creating high-quality, user-centric AI training data. Reviewing and ranking Large Language Model outputs and providing feedback to improve reasoning, clarity, and usefulness across multiple AI training projects.

SEO Content Writer at Nuoptima

September 1, 2022 - Present

Specializing in creating SEO-optimized content that enhances the digital presence of various clients across different industries including SaaS, FinTech, healthcare, and eCommerce. I conduct keyword research and use SEO tools to deliver content that drives organic traffic.

Headline Editor at Content IQ

March 1, 2021 - August 1, 2022

Promoting engaging content by creating clickable and attention-grabbing headlines, sourcing and editing compelling images, and collaborating with the editorial team to develop viral content on diverse subjects.

Freelance Managing Editor at UVOCorp

October 1, 2018 - December 1, 2020

Mentoring a group of writers, organizing workloads, monitoring performance, and providing constructive feedback while ensuring adherence to academic standards through editing and proofreading.

AI Trainer & Content Evaluator at Outlier

March 1, 2024 - Present

Produce high-quality training data to improve the reasoning, accuracy, and editorial quality of large language models. Review and rank LLM outputs against editorial, factual, and stylistic benchmarks across multiple active projects. Apply journalism and content expertise to prompt analysis and response evaluation — bridging editorial standards with emerging AI capability.

Staff Writer at Eastern Eye (Asian Media Group)

July 1, 2017 - July 1, 2018

Wrote and edited multi-platform copy across news, current affairs, health, lifestyle, business, fashion, and arts for a national publication. Conducted high-profile interviews including London Mayor Sadiq Khan, Dragons' Den investor Tej Lalvani, and actor Sacha Dawan. Published daily SEO-optimised articles via WordPress; used social media to drive traffic and grow audience engagement.