Sairah Masud

Delivered SEO-led website, editorial and campaign copy across multiple agency accounts using keyword-focused briefs, brand guidelines and client requirements. Conducted detailed website content QA, checking target keyword placement, alignment between page titles and introductions, H1/H2/H3 hierarchy, readability, UK English, formatting, links and adherence to SEO/editorial briefs. QA reviewed technical cybersecurity content for Cyber Secure Forum, identifying structural and editorial issues and recommending clearer heading organisation and more search-friendly presentation. Produced and refreshed PR-led articles balancing search visibility, accuracy, authority, audience relevance and brand tone. Managed concurrent client deadlines and documentation while collaborating with editorial and QA teams via Asana and Slack.

Produce high-quality training data to improve the reasoning, accuracy, and editorial quality of large language models. Review and rank LLM outputs against editorial, factual, and stylistic benchmarks across multiple active projects. Apply journalism and content expertise to prompt analysis and response evaluation — bridging editorial standards with emerging AI capability.

Creating high-quality, user-centric AI training data. Reviewing and ranking Large Language Model outputs and providing feedback to improve reasoning, clarity, and usefulness across multiple AI training projects.