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I’m Sairah Masud, a senior SEO content writer and SEO copywriter based in Birmingham, UK, with 4+ years of search-led content experience across remote agency environments. I turn keyword research, search intent and SERP/competitor insights into clear, user-focused content for SaaS, FinTech, healthcare, eCommerce and technical B2B/B2C audiences—while maintaining strong editorial quality and UK English standards.…I’m Sairah Masud, a senior SEO content writer and SEO copywriter based in Birmingham, UK, with 4+ years of search-led content experience across remote agency environments. I turn keyword research, search intent and SERP/competitor insights into clear, user-focused content for SaaS, FinTech, healthcare, eCommerce and technical B2B/B2C audiences—while maintaining strong editorial quality and UK English standards.

Sairah Masud

AI Prompt Engineer, Copywriter, SEO Expert, +4

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I’m Sairah Masud, a senior SEO content writer and SEO copywriter based in Birmingham, UK, with 4+ years of search-led content experience across remote agency environments. I turn keyword research, search intent and SERP/competitor insights into clear, user-focused content for SaaS, FinTech, healthcare, eCommerce and technical B2B/B2C audiences—while maintaining strong editorial quality and UK English standards.…I’m Sairah Masud, a senior SEO content writer and SEO copywriter based in Birmingham, UK, with 4+ years of search-led content experience across remote agency environments. I turn keyword research, search intent and SERP/competitor insights into clear, user-focused content for SaaS, FinTech, healthcare, eCommerce and technical B2B/B2C audiences—while maintaining strong editorial quality and UK English standards.

Available to hire

I’m Sairah Masud, a senior SEO content writer and SEO copywriter based in Birmingham, UK, with 4+ years of search-led content experience across remote agency environments. I turn keyword research, search intent and SERP/competitor insights into clear, user-focused content for SaaS, FinTech, healthcare, eCommerce and technical B2B/B2C audiences—while maintaining strong editorial quality and UK English standards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Fluent

Work Experience

Remote Copywriter (Contract) at Disruptiv Media

June 1, 2026 - Present

Delivered SEO-led website, editorial and campaign copy across multiple agency accounts using keyword-focused briefs, brand guidelines and client requirements. Conducted detailed website content QA, checking target keyword placement, alignment between page titles and introductions, H1/H2/H3 hierarchy, readability, UK English, formatting, links and adherence to SEO/editorial briefs. QA reviewed technical cybersecurity content for Cyber Secure Forum, identifying structural and editorial issues and recommending clearer heading organisation and more search-friendly presentation. Produced and refreshed PR-led articles balancing search visibility, accuracy, authority, audience relevance and brand tone. Managed concurrent client deadlines and documentation while collaborating with editorial and QA teams via Asana and Slack.

AI Trainer & Content Evaluator at Outlier

March 1, 2024 - Present

Produce high-quality training data to improve the reasoning, accuracy, and editorial quality of large language models. Review and rank LLM outputs against editorial, factual, and stylistic benchmarks across multiple active projects. Apply journalism and content expertise to prompt analysis and response evaluation — bridging editorial standards with emerging AI capability.

AI Trainer at Outlier

March 1, 2024 - Present

Creating high-quality, user-centric AI training data. Reviewing and ranking Large Language Model outputs and providing feedback to improve reasoning, clarity, and usefulness across multiple AI training projects.

Remote SEO Content Writer at NUOPTIMA

September 1, 2022 - June 1, 2026

Produced SEO-optimised long-form articles, blog content, product copy and website content for agency clients across SaaS, FinTech, healthcare and eCommerce. Conducted keyword research and competitor analysis to identify search opportunities and shape content around user intent and organic-search goals. Structured copy with logical heading hierarchies and comprehensive topic coverage while keeping natural readability and avoiding keyword stuffing. Adapted tone, depth and format across varied SEO briefs and brand guidelines for technical, commercial and consumer audiences. Developed a strong subject-matter focus in health and wellness, creating researched content for sleep and meditation apps, biological-age testing companies and health-food brands.

SEO Content Writer at Nuoptima

September 1, 2022 - Present

Specializing in creating SEO-optimized content that enhances the digital presence of various clients across different industries including SaaS, FinTech, healthcare, and eCommerce. I conduct keyword research and use SEO tools to deliver content that drives organic traffic.

Remote Headline Editor at Content IQ

March 1, 2021 - August 31, 2022

Created high-engagement, audience-focused headlines across history, human interest, pop culture, lifestyle, crime and science content. Sourced and edited supporting imagery and worked with editors to improve content presentation and click-through appeal. Applied concise editing and audience judgement in a fast-paced digital publishing environment.

Headline Editor at Content IQ

March 1, 2021 - August 1, 2022

Promoting engaging content by creating clickable and attention-grabbing headlines, sourcing and editing compelling images, and collaborating with the editorial team to develop viral content on diverse subjects.

Remote Freelance Managing Editor at UVOCorp

October 1, 2018 - December 31, 2020

Managed and mentored writers, organised workloads and monitored output against editorial standards and deadlines. Edited, proofread and rewrote copy for clarity, structure, grammar and consistency, providing actionable feedback to improve quality. Trained writers to strengthen research, writing style and adherence to editorial requirements.

Freelance Managing Editor at UVOCorp

October 1, 2018 - December 1, 2020

Mentoring a group of writers, organizing workloads, monitoring performance, and providing constructive feedback while ensuring adherence to academic standards through editing and proofreading.

Staff Writer at Eastern Eye newspaper (Asian Media Group)

July 1, 2017 - July 31, 2018

Researched, wrote and edited multi-platform news and feature content across current affairs, health, lifestyle, fashion, business, arts and culture. Published daily digital articles through WordPress, applying SEO-informed publishing practices and using social media to generate traffic. Interviewed high-profile figures across politics, business and entertainment to strengthen expertise through original research and source-led content. Worked to demanding daily and weekly newsroom deadlines across print and digital channels.

Staff Writer at Eastern Eye (Asian Media Group)

July 1, 2017 - July 1, 2018

Wrote and edited multi-platform copy across news, current affairs, health, lifestyle, business, fashion, and arts for a national publication. Conducted high-profile interviews including London Mayor Sadiq Khan, Dragons' Den investor Tej Lalvani, and actor Sacha Dawan. Published daily SEO-optimised articles via WordPress; used social media to drive traffic and grow audience engagement.