Translated user needs into clear UX requirements and flows. Designed wireframes, prototypes, and intuitive UI for web/mobile. Ran user research to validate and refine design decisions. Worked with developers for smooth, accurate implementation. Improved UX through data-driven iteration and design standards.

Product Designer at Bitehub

April 1, 2025 - August 1, 2025

Designed and developed the end-to-end B2B marketing site for a healthy vending startup. Built user flows, sitemap, and IA to streamline the “Request a Machine” experience. Conducted competitive benchmarking to refine positioning and UX. Created high-fidelity wireframes and interactive prototypes in Figma, launched in Framer.

Content Creator at UXDSA (Wilfrid Laurier)

April 1, 2025 - October 14, 2025

Designed engaging social media campaigns using Figma & Illustrator. Increased content engagement and improved event visibility.

Product Designer at Boston Artistry

April 1, 2025 - Present

Re-designed the company website through a site audit, established a design system, and improved information architecture. Enhanced the booking experience with usability testing, reducing time-on-task by 40%. Created high-fidelity Figma prototypes for smooth developer handoff.

UX Designer at Region of Waterloo

September 1, 2024 - April 1, 2025

Completed end-to-end design for a digital form portal, improving service accessibility. Conducted interviews, surveys, and workflow mapping, informing UX decisions with insights from 50+ users. Designed wireframes and interactive prototypes that shortened support inquiries by 20%.

Events Coordinator at UXDSA (Wilfrid Laurier)

August 1, 2024 - October 14, 2025

Organized design workshops, speaker events, and networking sessions. Increased attendance through targeted promotion and strategic event planning.

Product Designer at Region of Waterloo

April 1, 2024 - October 14, 2025

Led design of a form portal and digital service platform in collaboration with cross-functional teams. Conducted user research, developed wireframes, and built interactive prototypes. Improved accessibility and streamlined digital workflows across multiple departments.

Content Creator at UXDSA (Wilfrid Laurier University)

September 1, 2023 - April 1, 2024

Designed high-engagement social media assets using Figma & Illustrator, increasing interaction by 20%. Boosted event visibility through targeted content strategies, raising attendance by 30%.

Business Development Intern at BPO+

September 1, 2023 - April 1, 2024

Supported outreach campaigns targeting Healthcare & Automotive sectors, generating 50+ new B2B leads. Executed LinkedIn and cold-call strategies that improved lead-to-meeting conversions.

Business Development Intern at BPO+

April 1, 2022 - October 14, 2025

Supported expansion of client base in Healthcare & Automotive sectors through targeted outreach. Conducted cold calls and LinkedIn campaigns, generating new B2B leads.