Available to hire
I’m a data-driven marketer with 12 years of experience in digital marketing, specializing in performance marketing, SEO and content for both B2B and B2C. I lead paid media across Google Ads, Meta, LinkedIn, and more, aligning strategies with business goals and ensuring precise tracking and measurement. I thrive on turning data into insights, building dashboards, forecasting performance, and collaborating with analytics teams to optimize campaigns, audiences, and creatives. I’ve led remote teams and managed multi-channel budgets to drive efficiency and scale.
Skills
Experience Level
Expert
Work Experience
Paid Operations Manager at Reproductive Sciences Management Company Inc.
October 1, 2025 - PresentCreate comprehensive SEO, SEM and social media strategies aligned with business goals. Manage day-to-day operations of paid media campaigns across platforms such as Google Ads, Meta, LinkedIn. Ensure accurate campaign setup, tracking, and QA before launch. Monitor performance daily and optimize bids, budgets, targeting, and creatives to meet KPIs (CPA, ROAS, CPL, CAC). Troubleshoot delivery, pacing, and tracking issues quickly. Own budget pacing and spend allocation across channels and campaigns. Forecast performance and provide proactive recommendations to improve efficiency and scale. Identify performance trends and opportunities for optimization or expansion. Build and maintain performance dashboards and reports (weekly/monthly). Analyze data to surface insights on audience, creative, funnel performance, and attribution. Partner with analytics teams to ensure correct implementation of pixels, events, and conversions.
Performance Marketing Manager at Plentina
July 1, 2021 - September 30, 2023Create and implement go-to-market strategies with a strong focus on brand positioning to meet business goals. Create and manage content strategy and calendar for social media posts, sms blasts, and in-app notifications. Write content for website, blog, social media posts and brochures and digital ads. Create storyboard for visual asset creation. Prepare and manage digital marketing budget. Set-up and optimize campaigns on Google, Meta, Twitter, Tiktok, SendGrid. Set-up tracking codes. Manage and oversee different digital marketing channels - SEO, ASO, Paid Search, Social Media Ads, Email. Manage dashboards and reporting tools to track KPIs. Prepare accurate reports on digital marketing campaigns’ overall performance. Research competition, and provide suggestions for improvement. Liaise with third party vendors.
Digital Marketing Manager at GoRobinsons
December 1, 2020 - June 30, 2021Create marketing plan to meet the business goals. Create and execute content calendar for social media posts, sms blasts, and in-app notifications. Create storyboard for visual asset creation. Develop and monitor campaign budgets. Ensure budget is spent across performance channels efficiently. Set-up and optimize paid campaigns. Set-up tracking codes. Optimize website copy and images – across voice, mobile and desktop search. Manage dashboards and reporting to track ROI & KPI’s by channel. Prepare accurate reports on our marketing campaign’s overall performance. Work with team to brainstorm new and innovative growth strategies. Manage customer data. Liaise with third party vendors.
SEO Manager at SEOReseller
December 1, 2019 - October 31, 2020Develop and implement effective search engine optimization (SEO) strategies. Design new SEO and Content Marketing product packages. Identify key SEO KPIs. Manage SEO specialists. Provide mentoring and developing team members’ skills. Manage Blog Network.
Performance Marketing Manager at 2Stallions Pte Ltd
October 1, 2018 - November 30, 2019Provide planning insights & documents which reflect the client’s business objectives. Manage daily workflow of all client campaigns with various internal and external stakeholders to deliver campaign objectives. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Manage dashboards and reporting to track ROI & KPI’s by channel for all Social Media, SEM & SEO activities in-house and for clients. Create, owns and improve SOPs for SEO, SEM and other advertising activities. Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns. Work with teams to develop and optimize copy, landing pages, images and videos for Social Media, SEM, and SEO – across voice, mobile and desktop search. Provide research for pitching of Social Media/SEM/SEO proposals for potential clients. Client facing during pre-sales and campaign reviews. Set-up campaigns on Google Ads, Facebook, and Linkedin. Set
Digital Marketing Manager at Webnatics Pte Ltd
March 1, 2017 - September 30, 2018Provide planning insights & documents which reflect the client’s business objectives. Manage daily workflow of all client campaigns with various internal and external stakeholders to deliver campaign objectives. Design and develop strategic reports that assess and evaluate campaign performance. Keep track of search engine, social media and general internet marketing industry trends and developments and communicating them to clients and internal teams. Work closely with other team to develop integrated campaigns that are aligned with SEO and SEM best practices. Implement On and Off-page optimization. Client facing during pre-sales and campaign reviews. Keep up to date of SEO and integrated marketing trends. Conduct trainings to newly boarded SEO specialists and salesperson. Keep track and manage SEO Specialists, Digital Marketing Executives and Content Writers working remotely. Provide mentoring and developing team members’ skills.
SEO Team Lead at Webnatics Pte Ltd
March 1, 2015 - March 31, 2017Implement On and Off-page optimization. Client facing during pre-sales and campaign reviews. Keep track and manage SEO Specialists.
SEO Specialist at Webnatics Pte Ltd
January 1, 2013 - March 31, 2015Implement On and Off-page optimization.
Staff Nurse at St Luke’s Medical Center Extension Clinic
February 1, 2007 - May 31, 2012Conduct TB education lectures for newly-registered DOTS patients. Administer medications and monitor for adverse reactions. Update records of DOTS patients, prepare medical certificates and census. Responsible for medicine storage and inventory.
Education
Bachelor of Science Major in Nursing at Philippine Rehabilitation Institute Foundation Inc.
January 11, 2030 - January 20, 2026Postgraduate Certificate in Digital Marketing at Asian Institute of Management
January 11, 2030 - January 20, 2026Qualifications
Postgraduate Certificate in Digital Marketing
January 11, 2030 - January 20, 2026Bachelor of Science Major in Nursing
January 11, 2030 - January 20, 2026Industry Experience
Healthcare, Retail, Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
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