Sakshi Singh

Spearheaded the launch of Rennie Online Services, generating $6.2M in sales within 6 months. Owned end-to-end paid and organic marketing for Disney’s Cotino project, managing landing page UX, GA4 tracking, and content strategy. Directed Vancouver Island GTM strategy and managed media mix, content, PR, and forecasting. Built proprietary Excel-based CRM for lead tracking influencing development of an internal CRM. Managed lifecycle email and SMS campaigns using behavioral triggers, improving deliverability and conversion. Partnered with over 200 realtors for co-branded lead-gen campaigns. Led a cross-functional team of 4, driving a performance and experimentation culture and executing full-funnel campaigns driving demand and pipeline.

Owned paid media strategy across Meta, Google Search & Display, and AudioGo; led dynamic A/B tests on copy, audience segments, and landing pages to improve performance and ROAS. Managed KPIs including CAC, ROAS, and retention; optimized strategies using stakeholder feedback and testing. Implemented AI-driven copy and CTA personalization in Iterable, boosting email open rates and onboarding activation. Developed a full-funnel B2B nurture journey and led lifecycle marketing automation to improve engagement. Rebuilt the worker web experience focusing on UX and conversion tracking, resulting in higher engagement and conversion. Launched ABM campaign targeting high-potential accounts and managed organic content aligning with paid campaigns for SEO support.

Developed and launched brand identity for Which Doctor, a virtual health platform. Created personalized marketing campaigns for 73+ practitioners to boost engagement. Built websites and landing pages to increase practitioner visibility and digital conversions.