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Hi, I'm Sakshi Singh, a growth marketing leader with 10 years of experience in full-stack B2B SaaS marketing. I've had the chance to lead paid media strategies and demand generation programs for hyper-growth companies, constantly optimizing campaigns to drive measurable revenue impact. I enjoy working across multiple platforms like Google, LinkedIn, Meta, and various CRM channels. I’m passionate about using data-driven experimentation and AI tools to enhance customer acquisition and engagement. Beyond marketing, I’m comfortable managing marketing operations and automation, ensuring every effort ties back to tangible business goals.…Hi, I'm Sakshi Singh, a growth marketing leader with 10 years of experience in full-stack B2B SaaS marketing. I've had the chance to lead paid media strategies and demand generation programs for hyper-growth companies, constantly optimizing campaigns to drive measurable revenue impact. I enjoy working across multiple platforms like Google, LinkedIn, Meta, and various CRM channels. I’m passionate about using data-driven experimentation and AI tools to enhance customer acquisition and engagement. Beyond marketing, I’m comfortable managing marketing operations and automation, ensuring every effort ties back to tangible business goals.

Sakshi Singh

Growth Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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Hi, I'm Sakshi Singh, a growth marketing leader with 10 years of experience in full-stack B2B SaaS marketing. I've had the chance to lead paid media strategies and demand generation programs for hyper-growth companies, constantly optimizing campaigns to drive measurable revenue impact. I enjoy working across multiple platforms like Google, LinkedIn, Meta, and various CRM channels. I’m passionate about using data-driven experimentation and AI tools to enhance customer acquisition and engagement. Beyond marketing, I’m comfortable managing marketing operations and automation, ensuring every effort ties back to tangible business goals.…Hi, I'm Sakshi Singh, a growth marketing leader with 10 years of experience in full-stack B2B SaaS marketing. I've had the chance to lead paid media strategies and demand generation programs for hyper-growth companies, constantly optimizing campaigns to drive measurable revenue impact. I enjoy working across multiple platforms like Google, LinkedIn, Meta, and various CRM channels. I’m passionate about using data-driven experimentation and AI tools to enhance customer acquisition and engagement. Beyond marketing, I’m comfortable managing marketing operations and automation, ensuring every effort ties back to tangible business goals.

Available to hire

Hi, I’m Sakshi Singh, a growth marketing leader with 10 years of experience in full-stack B2B SaaS marketing. I’ve had the chance to lead paid media strategies and demand generation programs for hyper-growth companies, constantly optimizing campaigns to drive measurable revenue impact.

I enjoy working across multiple platforms like Google, LinkedIn, Meta, and various CRM channels. I’m passionate about using data-driven experimentation and AI tools to enhance customer acquisition and engagement. Beyond marketing, I’m comfortable managing marketing operations and automation, ensuring every effort ties back to tangible business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Marketing Manager, B2C at Wonolo (App)

October 1, 2024 - Present

Owned paid media strategy across Meta, Google Search & Display, and AudioGo; led dynamic A/B tests on copy, audience segments, and landing pages to improve performance and ROAS. Managed KPIs including CAC, ROAS, and retention; optimized strategies using stakeholder feedback and testing. Implemented AI-driven copy and CTA personalization in Iterable, boosting email open rates and onboarding activation. Developed a full-funnel B2B nurture journey and led lifecycle marketing automation to improve engagement. Rebuilt the worker web experience focusing on UX and conversion tracking, resulting in higher engagement and conversion. Launched ABM campaign targeting high-potential accounts and managed organic content aligning with paid campaigns for SEO support.

Growth Marketing Manager at Rennie

October 31, 2024 - July 10, 2025

Spearheaded the launch of Rennie Online Services, generating $6.2M in sales within 6 months. Owned end-to-end paid and organic marketing for Disney’s Cotino project, managing landing page UX, GA4 tracking, and content strategy. Directed Vancouver Island GTM strategy and managed media mix, content, PR, and forecasting. Built proprietary Excel-based CRM for lead tracking influencing development of an internal CRM. Managed lifecycle email and SMS campaigns using behavioral triggers, improving deliverability and conversion. Partnered with over 200 realtors for co-branded lead-gen campaigns. Led a cross-functional team of 4, driving a performance and experimentation culture and executing full-funnel campaigns driving demand and pipeline.

Strategist, Brand at Neurological Wellness Association

November 30, 2020 - July 10, 2025

Developed and launched brand identity for Which Doctor, a virtual health platform. Created personalized marketing campaigns for 73+ practitioners to boost engagement. Built websites and landing pages to increase practitioner visibility and digital conversions.

Content Marketing Manager at IIFL Banking and Financial Services

October 31, 2019 - July 10, 2025

Created SEO optimized content strategies for financial products. Recognized with two awards for a Women’s Day investment campaign.

Editorial Content Manager at Four Plus Media

July 31, 2018 - July 10, 2025

Designed 80+ luxury editorial spreads for brands such as Gucci, Montblanc, and Louis Vuitton. Led brand activations and tradeshows across UAE, Singapore, and India.