Performance media buyer specialized in scaling e-commerce brands through paid media, pricing/offer strategy, structured creative testing, CRO, and data-driven optimization. Experienced across Meta, TikTok, Snapchat, and Google Ads, with a strong focus on conversion rate, AOV, and profitably improving the full customer journey. Hands-on with tracking and analytics (GTM/GA4, Pixel, CAPI, events, attribution) and automation workflows (e.g., Shopify integrations and n8n). Comfortable with high-spend accounts and experienced in turning performance signals into actionable testing and scaling plans.

Salah Fathy

Performance media buyer specialized in scaling e-commerce brands through paid media, pricing/offer strategy, structured creative testing, CRO, and data-driven optimization. Experienced across Meta, TikTok, Snapchat, and Google Ads, with a strong focus on conversion rate, AOV, and profitably improving the full customer journey. Hands-on with tracking and analytics (GTM/GA4, Pixel, CAPI, events, attribution) and automation workflows (e.g., Shopify integrations and n8n). Comfortable with high-spend accounts and experienced in turning performance signals into actionable testing and scaling plans.

Available to hire

Performance media buyer specialized in scaling e-commerce brands through paid media, pricing/offer strategy, structured creative testing, CRO, and data-driven optimization. Experienced across Meta, TikTok, Snapchat, and Google Ads, with a strong focus on conversion rate, AOV, and profitably improving the full customer journey.

Hands-on with tracking and analytics (GTM/GA4, Pixel, CAPI, events, attribution) and automation workflows (e.g., Shopify integrations and n8n). Comfortable with high-spend accounts and experienced in turning performance signals into actionable testing and scaling plans.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Beginner

Work Experience

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Education

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Qualifications

MindShift Media Buying Program
January 11, 2030 - August 23, 2026
Abdelrahman Alaa Performance Marketing Program
January 11, 2030 - August 23, 2026
Bassem Magdy Media Buying Course
January 11, 2030 - August 23, 2026
Pricing Course by Dr. Ehab Moslem
January 11, 2030 - August 23, 2026
Marketing, Media Buying & Sales Courses | IAFCE
January 11, 2030 - August 23, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Software & Internet