Available to hire
Hi, I’m Alice Castillo, a passionate graphic designer with extensive experience in branding, web design, product photography, and social media management. I love transforming ideas into effective and innovative visual solutions that help brands stand out and connect with their audience.
With a background in both graphic and fashion design, I enjoy working across various creative disciplines and continuously learning new skills, like UI/UX design. When I’m not designing, you’ll find me indulging in photography or sports, especially gymnastics, where I’ve honed discipline and creativity.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
French
Beginner
Work Experience
Graphic Designer at Reign Inc - California
August 1, 2023 - January 31, 2024Led the creation of innovative packaging and introduced a fresh branding approach. Developed content for social media platforms such as YouTube Shorts, Pinterest, Instagram, and TikTok, working with well-known sub-brands.
Photo Retoucher at Brouo - Pachuca
May 1, 2022 - August 31, 2022Performed photo retouching for luxury brands like Calvin Klein, Prada, Disney, Gucci, Victoria Secret, Tommy Hilfiger, Guess, Mango, Adidas, and Nike, enhancing image quality and resolution for websites.
Marketing Coordinator and Graphic Designer at BNR Private Security – Mexico City
March 1, 2021 - April 27, 2024Designed the corporate identity from scratch, including logo, corporate manual, and website. Currently coordinating marketing campaigns for social media.
Freelance Designer at Independent Projects
January 1, 2017 - April 27, 2024Created corporate identities and social media content for clients such as Toyota, Real Estate Agencies, Marketing Agencies. Developed websites and visual materials for diverse industries.
Campaign Designer at Fundación Calavera - Pachuca de Soto
May 1, 2021 - December 31, 2021Designed and executed the Municipal President campaign for the governor candidature of Hidalgo, including printed materials like posters, flyers, cards, T-shirts, caps, folders, pens, mugs, and billboards. Produced social media content, such as short films, infographics, stories, and posts. Recorded and edited videos for municipal events and foundation activities. Managed content creation for multiple campaigns and events.
Web and Social Media Designer at Qúzpide - Pachuca
May 1, 2020 - March 31, 2021Designed websites and creative content for social media platforms for various clients. Contributed to photography and video projects, including content for Toyota’s social media campaigns. Ensured high-quality visual materials aligned with client branding and marketing goals.
Freelance Content Creator at Ambition Company - Pachuca de Soto
May 1, 2019 - September 30, 2021Led a fashion brand project, coordinating a team of photographers and creative professionals to ensure its success. Created creative content for social media, such as infographics, illustrations, GIFs, etc. Designed corporate logos and identity manuals for clients across different industries. Delivered customized branding solutions to enhance client visibility and recognition.
Graphic Designer at Reign Inc
August 1, 2023 - January 31, 2024Led the creation of innovative packaging and introduced a fresh branding approach. Developed content for social media platforms such as YouTube Shorts, Pinterest, Instagram, and TikTok, working with well-known sub-brands.
Photo Retoucher at Brouo
May 1, 2022 - August 31, 2022Performed photo retouching for luxury brands like Calvin Klein, Prada, Disney, Gucci, Victoria Secret, Tommy Hilfiger, Guess, Mango, Adidas, and Nike, enhancing image quality and resolution for websites.
Marketing Coordinator and Graphic Designer at BNR Private Security
March 1, 2021 - April 27, 2024Designed the corporate identity from scratch, including logo, corporate manual, and website. Currently coordinating marketing campaigns for social media.
Campaign Designer at Fundación Calavera
May 1, 2021 - December 31, 2021Designed and executed the Municipal President campaign for the governor candidature of Hidalgo, including printed materials like posters, flyers, cards, T-shirts, caps, folders, pens, mugs, and billboards. Produced social media content, such as short films, infographics, stories, and posts. Recorded and edited videos for municipal events and foundation activities. Managed content creation for multiple campaigns and events.
Web and Social Media Designer at Qúzpide
May 1, 2020 - March 31, 2021Designed websites and creative content for social media platforms for various clients. Contributed to photography and video projects, including content for Toyota’s social media campaigns. Ensured high-quality visual materials aligned with client branding and marketing goals.
Freelance Designer at Independent Projects
January 1, 2017 - April 27, 2024Created corporate identities and social media content for clients such as Toyota, Real Estate Agencies, Marketing Agencies. Developed websites and visual materials for diverse industries.
Freelance Content Creator at Ambition Company
May 1, 2019 - September 30, 2021Led a fashion brand project, coordinating a team of photographers and creative professionals to ensure its success. Created creative content for social media, such as infographics, illustrations, GIFs, etc. Designed corporate logos and identity manuals for clients across different industries. Delivered customized branding solutions to enhance client visibility and recognition.
Education
Bachelor of Graphic Design at Instituto Tecnológico Latinoamericano
January 18, 2016 - April 18, 2019Bachelor’s Degree at Instituto Tecnológico Latinoamericano – Pachuca, Hgo.
January 1, 2016 - May 31, 2020Fashion Design at Instituto Técnico de Moda – Mexico City
February 1, 2021 - October 31, 2023Bachelor’s Degree at Instituto Tecnológico Latinoamericano – Pachuca, Hgo.
January 1, 2016 - May 31, 2020Fashion Design at Instituto Técnico de Moda – Mexico City
February 1, 2021 - October 31, 2023Qualifications
Product Photography Diploma
April 1, 2019 - April 30, 2019Fashion and Editorial Photography Course
August 1, 2018 - November 30, 2018Fashion Marketing
January 1, 2018 - December 31, 2018Marketing Content
January 1, 2018 - December 31, 2018English Certificate (C1 Advanced)
January 1, 2019 - December 31, 2019Product Photography Diploma
April 1, 2019 - April 30, 2019Fashion and Editorial Photography Course
August 1, 2018 - November 30, 2018Fashion Marketing
January 11, 2030 - June 19, 2025Marketing Content
January 11, 2030 - June 19, 2025English Certificate (C1 Advanced)
January 11, 2030 - June 19, 2025Industry Experience
Professional Services, Government, Real Estate & Construction, Software & Internet, Telecommunications, Retail, Travel & Hospitality, Media & Entertainment, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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