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I’m a multi-disciplinary Brand Designer with a foundation in UI/UX and a passion for the 'visual soul' of projects. I don’t just create logos; I translate a project’s essence into a lasting identity. My approach is driven by deep research and a commitment to creating meaningful, functional designs that respect the user’s time and the brand’s longevity. I transitioned from a technical background to creative strategy, bringing a unique blend of logic and artistic exploration to every brief. I’m committed to elevating regional design standards and building a modern visual language that competes globally. I’m a self-taught designer fueled by curiosity and the challenge of visual storytelling, with formal and informal study in UI/UX and brand identity. Through independent exploration and hands-on projects, I’ve crafted identities that bridge heritage and today’s aesthetics while empowering small workshops and brands to communicate authentically.…I’m a multi-disciplinary Brand Designer with a foundation in UI/UX and a passion for the 'visual soul' of projects. I don’t just create logos; I translate a project’s essence into a lasting identity. My approach is driven by deep research and a commitment to creating meaningful, functional designs that respect the user’s time and the brand’s longevity. I transitioned from a technical background to creative strategy, bringing a unique blend of logic and artistic exploration to every brief. I’m committed to elevating regional design standards and building a modern visual language that competes globally. I’m a self-taught designer fueled by curiosity and the challenge of visual storytelling, with formal and informal study in UI/UX and brand identity. Through independent exploration and hands-on projects, I’ve crafted identities that bridge heritage and today’s aesthetics while empowering small workshops and brands to communicate authentically.

salim deia

Brand Designer, Graphic Designer, UI Designer, +2

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I’m a multi-disciplinary Brand Designer with a foundation in UI/UX and a passion for the 'visual soul' of projects. I don’t just create logos; I translate a project’s essence into a lasting identity. My approach is driven by deep research and a commitment to creating meaningful, functional designs that respect the user’s time and the brand’s longevity. I transitioned from a technical background to creative strategy, bringing a unique blend of logic and artistic exploration to every brief. I’m committed to elevating regional design standards and building a modern visual language that competes globally. I’m a self-taught designer fueled by curiosity and the challenge of visual storytelling, with formal and informal study in UI/UX and brand identity. Through independent exploration and hands-on projects, I’ve crafted identities that bridge heritage and today’s aesthetics while empowering small workshops and brands to communicate authentically.…I’m a multi-disciplinary Brand Designer with a foundation in UI/UX and a passion for the 'visual soul' of projects. I don’t just create logos; I translate a project’s essence into a lasting identity. My approach is driven by deep research and a commitment to creating meaningful, functional designs that respect the user’s time and the brand’s longevity. I transitioned from a technical background to creative strategy, bringing a unique blend of logic and artistic exploration to every brief. I’m committed to elevating regional design standards and building a modern visual language that competes globally. I’m a self-taught designer fueled by curiosity and the challenge of visual storytelling, with formal and informal study in UI/UX and brand identity. Through independent exploration and hands-on projects, I’ve crafted identities that bridge heritage and today’s aesthetics while empowering small workshops and brands to communicate authentically.

Available to hire

I’m a multi-disciplinary Brand Designer with a foundation in UI/UX and a passion for the ‘visual soul’ of projects. I don’t just create logos; I translate a project’s essence into a lasting identity. My approach is driven by deep research and a commitment to creating meaningful, functional designs that respect the user’s time and the brand’s longevity. I transitioned from a technical background to creative strategy, bringing a unique blend of logic and artistic exploration to every brief.

I’m committed to elevating regional design standards and building a modern visual language that competes globally. I’m a self-taught designer fueled by curiosity and the challenge of visual storytelling, with formal and informal study in UI/UX and brand identity. Through independent exploration and hands-on projects, I’ve crafted identities that bridge heritage and today’s aesthetics while empowering small workshops and brands to communicate authentically.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Arabic

Fluent

French

Beginner

Work Experience

Freelance Brand Designer at Self-employed

January 1, 2023 - Present

Collaborating with diverse clients to transform business briefs into comprehensive visual systems. Conducting market research and competitive analysis to ensure brand originality. Developing visual identities and brand systems that emphasize user-centered design and long-term brand longevity.

Independent Designer / Self-Taught Project Lead at Self-Study / Personal Projects

January 1, 2022 - January 1, 2023

Self-taught designer focusing on UI/UX and Brand Identity. Concept: developed a visual bridge between heritage and modernity. Projects include CASID — Fashion Brand Identity (Brand Strategy & Visual Identity) and Sneaker Fly — Footwear Identity & Concept (Brand Concept & Visual Storytelling). Focused on a 'Rooted in heritage, Designed for today' philosophy to create a premium market presence that honors cultural values. Key achievements include engineering bold, futuristic identities that fuse high-performance engineering with urban aesthetics, and translating core values into memorable brand systems.