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With 15+ years of experience in global brand and portfolio marketing, I drive strategy, go-to-market execution, and cross-functional alignment in highly regulated, science-driven industries like Pharma and Digital Health. I have led global and regional brand development, shaped value propositions, and delivered 360° launch campaigns across complex matrix organizations (EMEA & Southeast Asia). I translate technical and clinical concepts into compelling narratives and influence senior stakeholders even without direct authority. I excel at building governance, embedding customer insights and market intelligence into execution, and delivering measurable outcomes. I thrive in dynamic, cross-functional partnerships and transformation initiatives.…With 15+ years of experience in global brand and portfolio marketing, I drive strategy, go-to-market execution, and cross-functional alignment in highly regulated, science-driven industries like Pharma and Digital Health. I have led global and regional brand development, shaped value propositions, and delivered 360° launch campaigns across complex matrix organizations (EMEA & Southeast Asia). I translate technical and clinical concepts into compelling narratives and influence senior stakeholders even without direct authority. I excel at building governance, embedding customer insights and market intelligence into execution, and delivering measurable outcomes. I thrive in dynamic, cross-functional partnerships and transformation initiatives.

Sally Mobada

Project Manager, Marketing Strategist, Growth Marketer, +4

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With 15+ years of experience in global brand and portfolio marketing, I drive strategy, go-to-market execution, and cross-functional alignment in highly regulated, science-driven industries like Pharma and Digital Health. I have led global and regional brand development, shaped value propositions, and delivered 360° launch campaigns across complex matrix organizations (EMEA & Southeast Asia). I translate technical and clinical concepts into compelling narratives and influence senior stakeholders even without direct authority. I excel at building governance, embedding customer insights and market intelligence into execution, and delivering measurable outcomes. I thrive in dynamic, cross-functional partnerships and transformation initiatives.…With 15+ years of experience in global brand and portfolio marketing, I drive strategy, go-to-market execution, and cross-functional alignment in highly regulated, science-driven industries like Pharma and Digital Health. I have led global and regional brand development, shaped value propositions, and delivered 360° launch campaigns across complex matrix organizations (EMEA & Southeast Asia). I translate technical and clinical concepts into compelling narratives and influence senior stakeholders even without direct authority. I excel at building governance, embedding customer insights and market intelligence into execution, and delivering measurable outcomes. I thrive in dynamic, cross-functional partnerships and transformation initiatives.

Available to hire

With 15+ years of experience in global brand and portfolio marketing, I drive strategy, go-to-market execution, and cross-functional alignment in highly regulated, science-driven industries like Pharma and Digital Health. I have led global and regional brand development, shaped value propositions, and delivered 360° launch campaigns across complex matrix organizations (EMEA & Southeast Asia). I translate technical and clinical concepts into compelling narratives and influence senior stakeholders even without direct authority.

I excel at building governance, embedding customer insights and market intelligence into execution, and delivering measurable outcomes. I thrive in dynamic, cross-functional partnerships and transformation initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Freehand Digital Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Italian

Fluent

French

Advanced

Work Experience

Partnership and Project Manager at DoctorOnCall

March 1, 2021 - August 1, 2025

Developed and executed digital health campaigns across Instagram, Facebook, and LinkedIn to drive patient engagement and brand awareness. Planned and managed content tailored to different audiences; monitored campaign performance using dashboards and insights; led cross-functional teams (marketing, tech, operations); managed partnerships with pharmaceutical clients across 5+ markets; acted independently in a remote work environment, coordinating projects and ensuring timely execution of initiatives.

Senior Research Executive – Healthcare at Ipsos

August 1, 2017 - July 1, 2018

Led end-to-end healthcare research projects, translating complex data into structured insights and decision frameworks to support forecasting and strategic decision-making. Partnered closely with clients and internal teams to define objectives, manage timelines, and deliver executive-ready recommendations. Presented findings to senior stakeholders.

Brand Manager – Foradil & Miflonide at Novartis

September 1, 2012 - February 1, 2015

Owned brand strategy and execution for a multi-million USD respiratory portfolio within a complex matrix organization. Translated strategic objectives into integrated marketing plans, driving year-on-year growth. Led cross-functional initiatives spanning marketing, medical, and patient engagement. Initiated patient programs and digital initiatives later scaled across regions.

Marketing Associate – Xolair at Novartis

September 1, 2011 - September 1, 2012

Supported strategic brand positioning and launch activities, contributing to overachievement of sales targets. Built and maintained KOL and hospital stakeholder relationships. Initiated patient education and operational improvement initiatives.

Medical Sales Representative – Primary Care at Novartis

November 1, 2009 - September 1, 2011

Promoted primary care brands, achieving double-digit annual growth through innovative pre-launch and hospital programs.