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I’ve been doing SEO since before it was cool — and stayed when it got complicated. Over 12 years across a Fortune Global 500, Pakistan's largest tech publisher, high-growth B2B SaaS companies, and an agency I built from scratch. I've built SEO departments from zero, led teams of 15+, reported to CMOs, and earned shareholder status on the back of organic performance. At Alibaba Group, I owned the South Asia region across five countries — turning a zero-infrastructure setup into a fully functional operation with SOPs, KPIs, and a dedicated team, delivering 150% growth in organic traffic share in two years. These days I'm deep into the next evolution of search: GEO, AEO, LLM visibility, AI Overviews. While many are naming it, I'm already building the systems around it. I'm exploring senior remote roles — Head of SEO, SEO Director, Lead Consultant — where I can own strategy, drive real outcomes, and work with a team that takes search seriously.…I’ve been doing SEO since before it was cool — and stayed when it got complicated. Over 12 years across a Fortune Global 500, Pakistan's largest tech publisher, high-growth B2B SaaS companies, and an agency I built from scratch. I've built SEO departments from zero, led teams of 15+, reported to CMOs, and earned shareholder status on the back of organic performance. At Alibaba Group, I owned the South Asia region across five countries — turning a zero-infrastructure setup into a fully functional operation with SOPs, KPIs, and a dedicated team, delivering 150% growth in organic traffic share in two years. These days I'm deep into the next evolution of search: GEO, AEO, LLM visibility, AI Overviews. While many are naming it, I'm already building the systems around it. I'm exploring senior remote roles — Head of SEO, SEO Director, Lead Consultant — where I can own strategy, drive real outcomes, and work with a team that takes search seriously.

Salman Baig

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I’ve been doing SEO since before it was cool — and stayed when it got complicated. Over 12 years across a Fortune Global 500, Pakistan's largest tech publisher, high-growth B2B SaaS companies, and an agency I built from scratch. I've built SEO departments from zero, led teams of 15+, reported to CMOs, and earned shareholder status on the back of organic performance. At Alibaba Group, I owned the South Asia region across five countries — turning a zero-infrastructure setup into a fully functional operation with SOPs, KPIs, and a dedicated team, delivering 150% growth in organic traffic share in two years. These days I'm deep into the next evolution of search: GEO, AEO, LLM visibility, AI Overviews. While many are naming it, I'm already building the systems around it. I'm exploring senior remote roles — Head of SEO, SEO Director, Lead Consultant — where I can own strategy, drive real outcomes, and work with a team that takes search seriously.…I’ve been doing SEO since before it was cool — and stayed when it got complicated. Over 12 years across a Fortune Global 500, Pakistan's largest tech publisher, high-growth B2B SaaS companies, and an agency I built from scratch. I've built SEO departments from zero, led teams of 15+, reported to CMOs, and earned shareholder status on the back of organic performance. At Alibaba Group, I owned the South Asia region across five countries — turning a zero-infrastructure setup into a fully functional operation with SOPs, KPIs, and a dedicated team, delivering 150% growth in organic traffic share in two years. These days I'm deep into the next evolution of search: GEO, AEO, LLM visibility, AI Overviews. While many are naming it, I'm already building the systems around it. I'm exploring senior remote roles — Head of SEO, SEO Director, Lead Consultant — where I can own strategy, drive real outcomes, and work with a team that takes search seriously.

Available to hire

I’ve been doing SEO since before it was cool — and stayed when it got complicated. Over 12 years across a Fortune Global 500, Pakistan’s largest tech publisher, high-growth B2B SaaS companies, and an agency I built from scratch. I’ve built SEO departments from zero, led teams of 15+, reported to CMOs, and earned shareholder status on the back of organic performance. At Alibaba Group, I owned the South Asia region across five countries — turning a zero-infrastructure setup into a fully functional operation with SOPs, KPIs, and a dedicated team, delivering 150% growth in organic traffic share in two years.

These days I’m deep into the next evolution of search: GEO, AEO, LLM visibility, AI Overviews. While many are naming it, I’m already building the systems around it. I’m exploring senior remote roles — Head of SEO, SEO Director, Lead Consultant — where I can own strategy, drive real outcomes, and work with a team that takes search seriously.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Head of AI Search & Affiliates at Alibaba Group

January 1, 2024 - January 1, 2025

Led AI discovery strategy across five South Asian markets in a matrixed structure; transitioned from traditional search optimization to AI-first discovery; built frameworks for content and entity optimization to surface Alibaba's brands in AI responses; guided country teams through measurement and reporting in an AI-augmented environment; accountable for organic visibility and AI search performance across the region.

Head of SEO — South Asia Region at Alibaba Group

January 1, 2022 - January 1, 2024

Owned SEO strategy across five countries in South Asia; built in-country teams, SOPs, KPIs, and cross-functional collaboration with marketing, product, and tech; drove 150% growth in organic traffic share over two years; established a regional SEO function from zero.

Head of SEO at ProPakistani

January 1, 2020 - January 1, 2022

Led SEO for Pakistan's #1 tech publisher; launched and scaled new content verticals; built a high-performing team; achieved 300% organic traffic growth in two years and expanded blog & category coverage.

SEO Consultant at Bayzat

January 1, 2019 - January 1, 2022

Drove 30% QoQ organic traffic growth through data-led keyword and content strategy; built and led a 20-person cross-functional team; developed SOPs and content workflows; established in-house processes for SEO.

SEO Consultant / SEO Manager at ProPakistani

January 1, 2018 - January 1, 2020

Overhauled product and comparison pages; increased MQLs; managed technical SEO audits generating 170+ prioritized tasks; grew total organic traffic 4x and blog traffic 35x; scaled content output and built in-house link-building system.

Founder & SEO Director at RankEngineer

January 1, 2012 - January 1, 2018

Founded and scaled a full-service SEO agency across e-commerce, SaaS, content, and SME sectors; built a 15-person team across SEO, content, and link building; delivered white-label SEO for 20+ agencies globally.