Social Media & Graphics Designer and Video Editor with 2+ years of experience delivering end-to-end creative solutions for eCommerce, fashion, services, and travel brands. Skilled in Canva brand systems, content strategy, and consistent campaign execution across posts, stories, and reels. I’m also a digital marketing trainer who has mentored 300+ students through hands-on Canva workflows, content calendar planning, and practical social media design. With AI-assisted content creation and automation, I help speed up production while maintaining brand consistency and quality.

MUHAMMAD SALMAN

Social Media & Graphics Designer and Video Editor with 2+ years of experience delivering end-to-end creative solutions for eCommerce, fashion, services, and travel brands. Skilled in Canva brand systems, content strategy, and consistent campaign execution across posts, stories, and reels. I’m also a digital marketing trainer who has mentored 300+ students through hands-on Canva workflows, content calendar planning, and practical social media design. With AI-assisted content creation and automation, I help speed up production while maintaining brand consistency and quality.

Available to hire

Social Media & Graphics Designer and Video Editor with 2+ years of experience delivering end-to-end creative solutions for eCommerce, fashion, services, and travel brands. Skilled in Canva brand systems, content strategy, and consistent campaign execution across posts, stories, and reels.

I’m also a digital marketing trainer who has mentored 300+ students through hands-on Canva workflows, content calendar planning, and practical social media design. With AI-assisted content creation and automation, I help speed up production while maintaining brand consistency and quality.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

Urdu
Fluent
Panjabi, Punjabi
Fluent
English
Advanced

Work Experience

Social Media Designer & Video Editor (Project) at Changhong Ruba (Consumer Electronics)
May 1, 2026 - June 1, 2026
Delivered a 2-month social media design project producing posts, banners, and product-focused creatives in Canva. Edited short-form promotional videos and reels using CapCut for product launches and campaign content. Used AI-assisted design and automation tools to speed up content creation-to-publish workflow while maintaining brand consistency.
Digital Marketing Trainer (Visiting Faculty) at CHIP Institute Pakistan
February 1, 2026 - May 1, 2026
Delivered practical digital marketing training to an active NAVTTC-certified batch of 24 students. Guided learners through hands-on Canva workflows, content calendar planning, and campaign execution fundamentals. Supported students in building portfolio-ready creatives and template systems aligned with real-world social media and brand marketing workflows.
Social Media Designer & Manager (Remote) at JS Electric Services
January 1, 2026 - February 1, 2026
Designed service-focused creatives including promotional offers, awareness posts, and before/after visuals. Built a reusable Canva template library and delivered 20–25 posts per month with consistent brand tone.
Signature by Zoha's (Remote) — Social Media Designer & Manager at Signature by Zoha's
January 1, 2026 - February 1, 2026
Planned and executed monthly content strategy including calendar, themes, posting schedule, and content flow. Created AI-assisted model shoot visuals and managed the full reels workflow for fashion marketing. Delivered 20–25 posts per month across posts, stories, reels, and audience engagement support.
Social Media Designer & Manager at JS Electric Services (Electrical/Home Services)
January 1, 2026 - February 28, 2026
Designed service-focused creatives including promotional offers, awareness posts, and before/after visuals. Built a reusable Canva template library and delivered 20–25 posts per month with consistent brand tone.
Social Media Designer & Manager at JS Electric Services (Remote)
January 1, 2026 - February 1, 2026
Designed service-focused creatives including promotional offers, awareness posts, and before/after visuals. Built a reusable Canva template library and delivered 20–25 posts per month with consistent brand tone.
Social Media Designer & Manager at Zeenat & Zoha (Fashion / eCommerce, Remote)
October 1, 2025 - November 1, 2025
Grew the brand’s Instagram following to 2,000+ followers through a high-quality visual content strategy. Scaled monthly profile reach to 20,000+ using targeted content, reels, and campaign execution. Delivered 20–25 posts per month including product creatives, sale campaigns, and story content.
Social Media Designer & Manager (Remote) at Zeenat & Zoha
October 1, 2025 - November 1, 2025
Grew Instagram following to 2,000+ followers through high-quality visual content strategy. Scaled monthly profile reach to 20,000+ via targeted content, reels, and campaign execution. Delivered 20–25 posts per month including product creatives, sale campaigns, and story content.
Social Media Designer & Manager at Zeenat & Zoha (Fashion/eCommerce)
October 1, 2025 - November 30, 2025
Grew the brand’s Instagram following to 2,000+ followers through high-quality visual content strategy. Scaled monthly profile reach to 20,000+ through targeted reels and campaign execution. Delivered 20–25 posts per month including product creatives, sale campaigns, and story content.
Social Media Designer & Manager at Zeenat & Zoha (Fashion/eCommerce, Remote)
October 1, 2025 - November 1, 2025
Grew the brand’s Instagram following to 2,000+ followers through high-quality visual content strategy. Scaled monthly profile reach to 20,000+ using targeted content, reels, and campaign execution. Delivered 20–25 posts per month including product creatives, sale campaigns, and story content.
Signature by Zoha's (Fashion / eCommerce) — Social Media Designer at Signature by Zoha's (Remote)
September 1, 2025 - February 1, 2026
Planned and executed monthly content strategy including calendar, themes, posting schedule, and content flow. Created AI-assisted model shoot visuals and managed full reels workflow for fashion marketing. Delivered 20–25 posts per month across posts, stories, reels, and audience engagement support.
Creative Designer (Remote) at Adstant Marketing Agency
March 1, 2025 - April 1, 2025
Delivered creative design work for agency clients across eCommerce, services, and lifestyle verticals. Built scalable Canva template systems and production workflows to improve output quality and turnaround time.
Creative Designer at Adstant Marketing Agency (Digital Marketing/Creative Agency)
March 1, 2025 - April 30, 2025
Delivered creative design work for agency clients across eCommerce, services, and lifestyle verticals. Built scalable Canva template systems and production workflows to improve output quality and turnaround time.
Creative Designer at Adstant Marketing Agency (Remote)
March 1, 2025 - April 1, 2025
Delivered creative design work for agency clients across eCommerce, services, and lifestyle verticals. Built scalable Canva template systems and production workflows to improve output quality and turnaround time.
Derma Dior (Caracol Wax Brand) — Social Media Designer at Derma Dior (Remote / Freelance)
January 1, 2025 - February 1, 2025
Designed product-focused social media creatives for a beauty and skincare brand. Delivered a complete creative package with consistent templates for posts and stories within 2 months.
Social Media Designer (Remote/Freelance) at Derma Dior (Caracol Wax Brand)
January 1, 2025 - February 1, 2025
Designed product-focused social media creatives for beauty and skincare brand promotion. Delivered a complete creative package with consistent templates for posts and stories within 2 months.
Social Media Designer at Derma Dior (Caracol Wax Brand) (Beauty/Skincare)
January 1, 2025 - February 28, 2025
Designed product-focused social media creatives for a beauty and skincare brand. Delivered a complete creative package with consistent templates for posts and stories within the project timeframe.
Social Media Designer at Derma Dior (Caracol Wax Brand) (Remote/Freelance)
January 1, 2025 - February 1, 2025
Designed product-focused social media creatives for a beauty and skincare brand promotion. Delivered a complete creative package with consistent templates for posts and stories within 2 months.
Social Media Designer (Hybrid) at Mathmania Pakistan
December 1, 2024 - January 1, 2025
Designed posters, banners, and event promotion content for social media platforms. Maintained clean, professional visual style across published content.
Social Media Designer at Mathmania Pakistan (Education/EdTech)
December 1, 2024 - January 31, 2025
Designed posters, banners, and event promotion content for social media platforms. Maintained a clean, professional visual style across published content.
Social Media Designer at Mathmania Pakistan (Hybrid, Lahore)
December 1, 2024 - January 1, 2025
Designed posters, banners, and event promotion content for social media platforms. Maintained a clean, professional visual style across published content.
Social Media Manager & Designer at Asad & Rafay Tour & Travel (Remote / Freelance)
July 1, 2024 - August 1, 2024
Planned and designed travel promotions, tour package offers, and branded creatives for a travel agency. Delivered 20–25 posts per month with destination- and package-focused visual content.
Social Media Designer (Remote) at Nerd Garb Collection
July 1, 2024 - August 1, 2024
Designed eCommerce creatives for product promotions and seasonal campaigns. Built reusable Canva templates to accelerate content production and maintain visual consistency.
Social Media Manager & Designer (Remote/Freelance) at Asad & Rafay Tour & Travel
July 1, 2024 - August 1, 2024
Planned and designed travel promotions, tour package offers, and branded creatives for a travel agency. Delivered 20–25 posts per month with visually compelling destination and package content.
Social Media Designer at Nerd Garb Collection (Fashion/eCommerce)
July 1, 2024 - August 31, 2024
Designed eCommerce creatives for product promotions and seasonal campaigns. Built reusable Canva templates to accelerate content production and maintain visual consistency.
Social Media Manager & Designer at Asad & Rafay Tour & Travel (Travel & Tourism)
July 1, 2024 - August 31, 2024
Planned and designed travel promotions, tour package offers, and branded creatives for a travel agency. Delivered 20–25 posts per month with visually compelling destination and package content.
Social Media Designer at Nerd Garb Collection (Remote)
July 1, 2024 - August 1, 2024
Designed eCommerce creatives for product promotions and seasonal campaigns. Built reusable Canva templates to accelerate production and maintain visual consistency.
Social Media Manager & Designer at Asad & Rafay Tour & Travel (Remote/Freelance)
July 1, 2024 - August 1, 2024
Planned and designed travel promotions, tour package offers, and branded creatives for a travel agency. Delivered 20–25 posts per month with visually compelling destination and package content.
Social Media Designer at Gravity Dealz (eCommerce/Retail)
April 1, 2024 - May 31, 2024
Created campaign creatives and product-focused visuals for promotional offers and seasonal sales. Delivered 20–25 high-quality designs per month aligned with brand tone and sales messaging.
Social Media Designer at Gravity Dealz (Remote)
April 1, 2024 - May 1, 2024
Created campaign creatives and product-focused visuals for promotional offers and seasonal sales. Delivered 20–25 high-quality designs per month aligned with brand tone and sales messaging.
Social Media Designer & Trainer at Don Bosco Technical & Youth Centre
February 1, 2024 - December 1, 2025
Trained and helped pass out 300+ students in Canva, social media design, and practical content creation workflows. Developed structured training templates, assignments, and hands-on learning materials. Designed consistent promotional creatives supporting the institute’s social media presence, and contributed to curriculum development for social media design and digital media marketing modules.
Social Media Designer (Remote) at Gravity Dealz
January 1, 2024 - May 1, 2024
Created campaign creatives and product-focused visuals for promotional offers and seasonal sales. Delivered 20–25 high-quality designs per month aligned with brand tone and sales messaging.
Social Media Manager & Designer (Remote) at The Sochal Media
December 1, 2023 - January 1, 2024
Managed daily content posting and designed social creatives to maintain consistent brand activity. Created trend-responsive visuals to support audience engagement and posting consistency.
Social Media Manager & Designer at The Sochal Media (Social Media/Marketing Agency)
December 1, 2023 - January 31, 2024
Managed daily content posting and designed social creatives to maintain consistent brand activity. Created trend-responsive visuals to support audience engagement and posting consistency.
Social Media Manager & Designer at The Sochal Media (Remote)
December 1, 2023 - January 1, 2024
Managed daily content posting and designed social creatives to maintain consistent brand activity. Created trend-responsive visuals to support audience engagement and posting consistency.
Sales Agent at Starlet & Service Shop
March 1, 2021 - April 1, 2022
Managed customer-facing interactions, handled sales inquiries, and provided service communication support. Built early experience in customer relationship management and direct sales communication.

Education

BS Business Administration (CGPA 3.38/4.00) at University of the Punjab (Govt. College of Science, Wahdat Road), Lahore, Pakistan
January 1, 2022 - January 1, 2026
Intermediate (Pre-Engineering) at Aspire Group of Colleges, Pakpattan, Pakistan
January 1, 2020 - January 1, 2022
BS Business Administration at University of the Punjab (Govt. College of Science Wahdat Road), Lahore
January 1, 2022 - January 1, 2026
Intermediate (Pre-Engineering) at Aspire Group of Colleges, Pakpattan
January 1, 2020 - January 1, 2022
BS Business Administration at University of the Punjab (Govt. College of Science Wahdat Road)
January 1, 2022 - January 1, 2026
Intermediate (Pre-Engineering) at Aspire Group of Colleges
January 1, 2020 - January 1, 2022
BS Business Administration (CGPA 3.38/4.00) at University of the Punjab, Govt. College of Science Wahdat Road
January 1, 2022 - January 1, 2026
Intermediate (pre-engineering) at Aspire Group of Colleges, Pakpattan
January 1, 2020 - January 1, 2022

Qualifications

Digital Marketing — DigiSkills.pk (Ignite / Virtual University of Pakistan)
October 1, 2023 - August 1, 2026
SEO (Search Engine Optimization) — DigiSkills.pk (Ignite / Virtual University of Pakistan)
October 1, 2023 - August 1, 2026
Digital Media Marketing (Certificate of Completion) — Don Bosco Technical & Youth Centre, Lahore
January 1, 2024 - August 1, 2026
Computer Application Course — The Big Dream Academy, Pakpattan
January 1, 2022 - August 1, 2026
Multi Welder 3G — SMAW + 6G GTAW (780 Hours | Score: 77%) — PBTE / PSDF
March 15, 2024 - August 1, 2026
Digital Marketing
October 1, 2023 - August 1, 2026
SEO (Search Engine Optimization)
October 1, 2023 - August 1, 2026
Digital Media Marketing (Certificate of Completion)
January 1, 2024 - August 1, 2026
Computer Application Course
January 1, 2022 - August 1, 2026
Multi Welder 3G (SMAW + 6G GTAW)
March 15, 2024 - August 1, 2026
Digital Marketing (DigiSkills.pk - Ignite / Virtual University of Pakistan)
October 1, 2023 - August 1, 2026
SEO (Search Engine Optimization) (DigiSkills.pk - Ignite / Virtual University of Pakistan)
October 1, 2023 - August 1, 2026
Digital Media Marketing (Certificate of Completion) - Don Bosco Technical & Youth Centre
January 1, 2024 - August 1, 2026
Computer Application Course - The Big Dream Academy
January 1, 2022 - August 1, 2026
Multi Welder 3G (SMAW + 6G GTAW) (780 Hours) - PBTE / PSDF
March 15, 2024 - August 1, 2026
Digital Marketing — DigiSkills.pk (Ignite / Virtual University of Pakistan)
October 1, 2023 - August 9, 2026
SEO (Search Engine Optimization) — DigiSkills.pk (Ignite / Virtual University of Pakistan)
October 1, 2023 - August 9, 2026
Digital Media Marketing (Certificate of Completion) — Don Bosco Technical & Youth Centre, Lahore
January 1, 2024 - August 9, 2026
Computer Application Course — The Big Dream Academy, Pakpattan
January 1, 2022 - August 9, 2026
Multi Welder 3G — SMAW + 6G GTAW (780 Hours) — PBTE / PSDF
March 15, 2024 - August 9, 2026

Industry Experience

Education, Media & Entertainment, Retail, Travel & Hospitality, Consumer Goods, Professional Services, Other