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I am a multimedia designer and audiovisual content professional with 8+ years of experience driving multi-platform campaigns, video editing, and brand storytelling. I specialize in creative production, content strategy, and cross-functional collaboration, helping teams align on bold, cohesive narratives across broadcast and digital platforms. I thrive in collaborative environments, translating insights into visually compelling work that strengthens brand identity. I enjoy building streamlined workflows, mentoring teams, and delivering high-quality outputs on time while adapting visuals for diverse channels and audiences.…I am a multimedia designer and audiovisual content professional with 8+ years of experience driving multi-platform campaigns, video editing, and brand storytelling. I specialize in creative production, content strategy, and cross-functional collaboration, helping teams align on bold, cohesive narratives across broadcast and digital platforms. I thrive in collaborative environments, translating insights into visually compelling work that strengthens brand identity. I enjoy building streamlined workflows, mentoring teams, and delivering high-quality outputs on time while adapting visuals for diverse channels and audiences.

Salma Rodriguez

Video Editor, Graphic Designer, Designer, +2

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I am a multimedia designer and audiovisual content professional with 8+ years of experience driving multi-platform campaigns, video editing, and brand storytelling. I specialize in creative production, content strategy, and cross-functional collaboration, helping teams align on bold, cohesive narratives across broadcast and digital platforms. I thrive in collaborative environments, translating insights into visually compelling work that strengthens brand identity. I enjoy building streamlined workflows, mentoring teams, and delivering high-quality outputs on time while adapting visuals for diverse channels and audiences.…I am a multimedia designer and audiovisual content professional with 8+ years of experience driving multi-platform campaigns, video editing, and brand storytelling. I specialize in creative production, content strategy, and cross-functional collaboration, helping teams align on bold, cohesive narratives across broadcast and digital platforms. I thrive in collaborative environments, translating insights into visually compelling work that strengthens brand identity. I enjoy building streamlined workflows, mentoring teams, and delivering high-quality outputs on time while adapting visuals for diverse channels and audiences.

Available to hire

I am a multimedia designer and audiovisual content professional with 8+ years of experience driving multi-platform campaigns, video editing, and brand storytelling. I specialize in creative production, content strategy, and cross-functional collaboration, helping teams align on bold, cohesive narratives across broadcast and digital platforms.

I thrive in collaborative environments, translating insights into visually compelling work that strengthens brand identity. I enjoy building streamlined workflows, mentoring teams, and delivering high-quality outputs on time while adapting visuals for diverse channels and audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Beginner

Work Experience

Audiovisual Content & Design Coordinator at Canal Catorce & SPR

January 1, 2023 - January 1, 2025

Led the audiovisual content and design strategy, developing cross-platform promotional plans for television and digital platforms; strengthened institutional brand positioning; managed production pipelines and cross-department collaboration to boost operational efficiency; produced and edited promotional videos and social media reels; directed motion graphics for branding initiatives; defined technical standards and visual guidelines to ensure brand consistency across all deliverables; arranged asset adaptation for broadcast and digital deployment.

Multimedia Designer & Audiovisual Producer at Canal Catorce & SPR

January 1, 2021 - January 1, 2022

Generated audiovisual promotional content for broadcast and streaming platforms, supporting annual campaigns; conceptualized thematic campaigns aligned with institutional messaging and brand guidelines; developed 2D motion graphics assets to enhance narrative clarity; revised assets for platform specifications (TVMigrant, MX Play); collaborated with communications and marketing teams to ensure cohesive storytelling and execution; adapted assets for different ratios and formats for digital channels; archived materials to streamline future campaign use.

Multimedia Designer & Video Editor at Grupo Diestra

January 1, 2019 - January 1, 2021

Produced marketing materials for international hospitality brands (JW Marriott, Marriott, Renaissance Cancun, Emporio, Samba Vallarta); edited high-impact promotional videos for sales initiatives, trade shows, and airport placements; redesigned editorial layouts for CaraS, Vanidades, and NatGeo; redesigned corporate websites to improve digital brand presence and user experience; coordinated visuals with commercial stakeholders to ensure brand alignment; optimized typography and grid layouts to enhance clarity and engagement; maintained brand integrity across print and digital channels.

Digital Designer & Content Producer at Arka Marketing

January 1, 2019 - January 1, 2020

Delivered digital design and content production for marketing campaigns, creating assets for hospitality brands and coordinating multimedia content across print and digital channels; collaborated with creative and client teams to ensure brand consistency and impactful storytelling.

Graphic Designer & Visual Identity Developer at Radio UNAM

January 1, 2015 - January 1, 2017

Created graphic design assets and visual identity materials for radio and internal communications; contributed to branding across campaigns and publications, ensuring consistency with brand guidelines and messaging.