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I’m Salma Yassin, a Social Media Marketing Specialist with 4+ years of experience across Egypt and the GCC (including remote roles). I build data-driven social media strategies that strengthen brand visibility, grow engagement, and support business goals through smart content planning, campaign management, community building, and performance analytics. I’m passionate about turning insights into on-brand content that resonates with target audiences. From platform audits and copywriting to coordinating with creative teams and delivering monthly reporting, I enjoy creating engaging campaigns and continuously optimizing them for stronger ROI.…I’m Salma Yassin, a Social Media Marketing Specialist with 4+ years of experience across Egypt and the GCC (including remote roles). I build data-driven social media strategies that strengthen brand visibility, grow engagement, and support business goals through smart content planning, campaign management, community building, and performance analytics. I’m passionate about turning insights into on-brand content that resonates with target audiences. From platform audits and copywriting to coordinating with creative teams and delivering monthly reporting, I enjoy creating engaging campaigns and continuously optimizing them for stronger ROI.

Salma Yassin

Social Media Freelancer, Content Creator, Copywriter, +5

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I’m Salma Yassin, a Social Media Marketing Specialist with 4+ years of experience across Egypt and the GCC (including remote roles). I build data-driven social media strategies that strengthen brand visibility, grow engagement, and support business goals through smart content planning, campaign management, community building, and performance analytics. I’m passionate about turning insights into on-brand content that resonates with target audiences. From platform audits and copywriting to coordinating with creative teams and delivering monthly reporting, I enjoy creating engaging campaigns and continuously optimizing them for stronger ROI.…I’m Salma Yassin, a Social Media Marketing Specialist with 4+ years of experience across Egypt and the GCC (including remote roles). I build data-driven social media strategies that strengthen brand visibility, grow engagement, and support business goals through smart content planning, campaign management, community building, and performance analytics. I’m passionate about turning insights into on-brand content that resonates with target audiences. From platform audits and copywriting to coordinating with creative teams and delivering monthly reporting, I enjoy creating engaging campaigns and continuously optimizing them for stronger ROI.

Available to hire

I’m Salma Yassin, a Social Media Marketing Specialist with 4+ years of experience across Egypt and the GCC (including remote roles). I build data-driven social media strategies that strengthen brand visibility, grow engagement, and support business goals through smart content planning, campaign management, community building, and performance analytics.

I’m passionate about turning insights into on-brand content that resonates with target audiences. From platform audits and copywriting to coordinating with creative teams and delivering monthly reporting, I enjoy creating engaging campaigns and continuously optimizing them for stronger ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Arabic

Fluent

Work Experience

Social Media Marketing Manager at ABECODS Digital Solution

February 1, 2026 - Present

Developed and executed structured social media strategies aligned with commercial and brand objectives. Managed content calendars and day-to-day platform operations across LinkedIn, Instagram, Facebook, and TikTok. Wrote strategic captions and content aligned with ABECODS’ brand voice, and monitored performance while delivering monthly analytics reports with actionable recommendations.

Social Media Marketing Specialist at NUR Interactive Agency

October 1, 2024 - July 1, 2025

Created targeted social media strategies to improve engagement and brand visibility. Managed client accounts, ensured consistent messaging across multiple platforms, and collaborated with design teams to produce high-quality visual assets. Wrote persuasive channel-specific copy and prepared presentations and performance reports to support data-driven decisions.

Social Media Marketing Specialist at Brandy Agency

December 1, 2023 - August 1, 2024

Researched client needs and target audiences to tailor effective social media strategy. Developed and executed content plans aligned with brand voice, and created engaging platform-specific copy. Partnered with creatives to produce content assets that increased social media shares by 20% using a refreshed brand tone, and supported paid social campaigns by defining objectives and KPIs with the performance team.

Social Media Marketing Specialist at SEOS7 Agency

January 1, 2022 - January 1, 2023

Developed and executed social media strategies and comprehensive content plans. Produced engaging on-brand content to maintain consistency in quality and tone, and supported creative efforts for promotional materials while generating ideas within deadlines. Wrote compelling headlines and body copy, collaborated on visually compelling storytelling, and used problem analysis and data to optimize social media performance.

Social Media Specialist (Freelance)

January 1, 2021 - Present

Audited and managed multiple social media platforms to optimize performance and engagement. Developed tailored content strategies for audiences across Egypt and the GCC, proposing creative concepts to improve content and campaigns. Wrote compelling headlines and persuasive copy, managed social engagement to build online communities, and used advanced analytics to measure effectiveness, refine strategies, and improve ROI.