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I’m a Social Media & Content Creative Specialist with 4 years of experience creating content for social media, both organic and ads. By combining competitive benchmarking and creative strategy, I identify growth opportunities and craft content that aligns with brand goals. My efforts have consistently achieved KPI targets generating 300+ orders on top-performing content each month and delivering strong ROI and brand visibility gains. I’ve built strong expertise in organic marketing and content strategy to help brands maximise presence. With a solid foundation in analytics, creativity, and strategic planning, I’m ready to contribute my skills to help brands grow and connect with the audience.…I’m a Social Media & Content Creative Specialist with 4 years of experience creating content for social media, both organic and ads. By combining competitive benchmarking and creative strategy, I identify growth opportunities and craft content that aligns with brand goals. My efforts have consistently achieved KPI targets generating 300+ orders on top-performing content each month and delivering strong ROI and brand visibility gains. I’ve built strong expertise in organic marketing and content strategy to help brands maximise presence. With a solid foundation in analytics, creativity, and strategic planning, I’m ready to contribute my skills to help brands grow and connect with the audience.

Salsabil Prasty Ayunda

Social Media Manager, Content Creator, Content Strategist, +5

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I’m a Social Media & Content Creative Specialist with 4 years of experience creating content for social media, both organic and ads. By combining competitive benchmarking and creative strategy, I identify growth opportunities and craft content that aligns with brand goals. My efforts have consistently achieved KPI targets generating 300+ orders on top-performing content each month and delivering strong ROI and brand visibility gains. I’ve built strong expertise in organic marketing and content strategy to help brands maximise presence. With a solid foundation in analytics, creativity, and strategic planning, I’m ready to contribute my skills to help brands grow and connect with the audience.…I’m a Social Media & Content Creative Specialist with 4 years of experience creating content for social media, both organic and ads. By combining competitive benchmarking and creative strategy, I identify growth opportunities and craft content that aligns with brand goals. My efforts have consistently achieved KPI targets generating 300+ orders on top-performing content each month and delivering strong ROI and brand visibility gains. I’ve built strong expertise in organic marketing and content strategy to help brands maximise presence. With a solid foundation in analytics, creativity, and strategic planning, I’m ready to contribute my skills to help brands grow and connect with the audience.

Available to hire

I’m a Social Media & Content Creative Specialist with 4 years of experience creating content for social media, both organic and ads. By combining competitive benchmarking and creative strategy, I identify growth opportunities and craft content that aligns with brand goals.

My efforts have consistently achieved KPI targets generating 300+ orders on top-performing content each month and delivering strong ROI and brand visibility gains. I’ve built strong expertise in organic marketing and content strategy to help brands maximise presence. With a solid foundation in analytics, creativity, and strategic planning, I’m ready to contribute my skills to help brands grow and connect with the audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Content Creator / Social Media Specialist at Skintific Indonesia

May 1, 2025 - Present

Researched and wrote 8–10 daily Instagram image ad scripts; expanded to Malaysia; consistently met monthly KPI targets, generating 300+ orders from top-performing content; delivered content that improved ROI and brand visibility.

Social Media Strategist at Takuta Creative

May 1, 2023 - May 1, 2024

Researched and produced over 30 monthly content pieces, increasing engagement by 10% and boosting followers by 5%. Collaborated with designers and photographers for high-quality visuals; maintained posting schedule and analyzed metrics to refine strategy.

Social Media Manager at Global Millennium Group

August 1, 2022 - May 1, 2023

Led a diverse set of content programs, increasing brand engagement; collaborated with sales for promotional campaigns; maintained posting cadence and delivered measurable improvements in reach and interaction.

Article & LinkedIn Manager at Global Millennium Group

June 1, 2021 - September 1, 2022

Coordinated cross-team communications; ensured two weekly articles and LinkedIn posts met quality standards; managed a team of five writers; achieved 90% on-time delivery and refined strategy based on performance data.

Graphic Designer at Namirah Beauty

September 1, 2024 - Present

Designed over 10 daily and promotional content pieces; ensured alignment with brand guidelines and tight deadlines; contributed to a growth in engagement and impressions through modernized visuals.

Project Digital Marketing Project at Soin & Shine

November 1, 2024 - December 1, 2024

Identified target audiences and developed campaign briefs aligned with audience segments for Facebook & Google Ads; created ad assets including design, headlines, CTAs, and site links; allocated and monitored budgets effectively, achieving a CTR of 1.92% and improving performance.

Content Creative at Skin Tific Indonesia

May 1, 2025 - Present

Researched and wrote 8–10 daily Instagram image ad scripts for Skin Tific Indonesia, recently expanding to Malaysia, ensuring alignment with product goals and brand tone. Consistently met monthly KPI targets, with multiple content pieces each month generating 300+ orders. Analyzed audience insights to refine messaging and improve engagement and conversion. Continuously evaluated content data to improve content direction, resulting in stronger creative performance and higher ROI.

Social Media Manager at Glo by.Id

August 1, 2022 - May 1, 2023

Led a diverse team of 5, developing and implementing innovative content strategies that resulted in a 10% increase in user engagement over 3 months. Collaborated with the sales team to execute promotional campaigns for Glo by classes, achieving a notable 5% increase in enrollments within 3 months. Coordinated with the CMO and digital marketing teams to launch a year-end campaign, maintaining a consistent posting schedule that maximized reach during peak engagement periods and significantly boosted platform traffic. Analyzed monthly performance metrics to identify key trends, enabling adjustments that improved engagement rates by 15% in response to audience preferences.

Article & LinkedIn Manager at Global Millennial Group

June 1, 2021 - September 1, 2022

Coordinated cross-team communication, ensuring the quality of 2 weekly articles and 3 LinkedIn posts. Led a team of 5 content writers, producing high-quality content consistently. Developed and maintained 90% on-time delivery in content schedules by optimizing workflow for LinkedIn and article publishing. Tracked social media engagement that increased LinkedIn engagement rate and profile visits by about 5%, analyzing performance to refine content strategy.

Graphic Designer at Namira Beauty

September 1, 2024 - Present

Designed over 10 pieces of daily and promotional content monthly, ensuring alignment with brand guidelines while meeting tight deadlines. Partnered with social media team to develop campaign assets, contributing to a 5% growth in followers by aligning design and messaging with audience preferences. Reworked outdated designs, resulting in a 10% increase in impressions and social media interactions.

Project Digital Marketing Campaign at Soin & Shine

November 1, 2024 - December 1, 2024

Identified target audiences and developed campaign briefs aligned with audience segments for Facebook & Google Ads. Created ad assets including design, headlines, call-outs, and site links to enhance engagement and conversion rates. Allocated and monitored campaign budgets effectively, optimizing ad spend throughout the campaign period. Achieved a 1.92% CTR and generated two ads by enhancing content and targeting strategies, increasing impressions.