I'm a Social Media & Content Creative Specialist with 4 years of experience creating content for social media, both organic and ads. By combining competitive benchmarking and creative strategy, I identify growth opportunities and craft content that aligns with brand goals. My efforts have consistently achieved KPI targets, generating 300+ orders on top-performing content each month and delivering strong ROI and brand visibility gains. I’ve built strong expertise in organic marketing and content strategy to help brands maximize presence. With a solid foundation in analytics, creativity, and strategic planning, I’m ready to contribute my skills to help brands grow and connect with the audience.

Salsabil Prasty Ayunda

I'm a Social Media & Content Creative Specialist with 4 years of experience creating content for social media, both organic and ads. By combining competitive benchmarking and creative strategy, I identify growth opportunities and craft content that aligns with brand goals. My efforts have consistently achieved KPI targets, generating 300+ orders on top-performing content each month and delivering strong ROI and brand visibility gains. I’ve built strong expertise in organic marketing and content strategy to help brands maximize presence. With a solid foundation in analytics, creativity, and strategic planning, I’m ready to contribute my skills to help brands grow and connect with the audience.

Available to hire

I’m a Social Media & Content Creative Specialist with 4 years of experience creating content for social media, both organic and ads.

By combining competitive benchmarking and creative strategy, I identify growth opportunities and craft content that aligns with brand goals.

My efforts have consistently achieved KPI targets, generating 300+ orders on top-performing content each month and delivering strong ROI and brand visibility gains. I’ve built strong expertise in organic marketing and content strategy to help brands maximize presence.

With a solid foundation in analytics, creativity, and strategic planning, I’m ready to contribute my skills to help brands grow and connect with the audience.

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Experience Level

Intermediate

Language

Indonesian
Fluent
English
Advanced

Work Experience

Content Creator / Social Media Specialist at Skintific Indonesia
May 1, 2025 - Present
Researched and wrote 8–10 daily Instagram image ad scripts; expanded to Malaysia; consistently met monthly KPI targets, generating 300+ orders from top-performing content; delivered content that improved ROI and brand visibility.
Social Media Strategist at Takuta Creative
May 1, 2023 - May 1, 2024
Researched and produced over 30 monthly content pieces, increasing engagement by 10% and boosting followers by 5%. Collaborated with designers and photographers for high-quality visuals; maintained posting schedule and analyzed metrics to refine strategy.
Social Media Manager at Global Millennium Group
August 1, 2022 - May 1, 2023
Led a diverse set of content programs, increasing brand engagement; collaborated with sales for promotional campaigns; maintained posting cadence and delivered measurable improvements in reach and interaction.
Article & LinkedIn Manager at Global Millennium Group
June 1, 2021 - September 1, 2022
Coordinated cross-team communications; ensured two weekly articles and LinkedIn posts met quality standards; managed a team of five writers; achieved 90% on-time delivery and refined strategy based on performance data.
Graphic Designer at Namirah Beauty
September 1, 2024 - Present
Designed over 10 daily and promotional content pieces; ensured alignment with brand guidelines and tight deadlines; contributed to a growth in engagement and impressions through modernized visuals.
Project Digital Marketing Project at Soin & Shine
November 1, 2024 - December 1, 2024
Identified target audiences and developed campaign briefs aligned with audience segments for Facebook & Google Ads; created ad assets including design, headlines, CTAs, and site links; allocated and monitored budgets effectively, achieving a CTR of 1.92% and improving performance.

Education

Full Stack Digital Marketing Bootcamp at Revo U
October 1, 2024 - March 1, 2025
Graphic Design Bootcamp at Tempat Belajar.ID
June 1, 2024 - October 1, 2024
Business Administration at UPN Veteran Jawa Timur
August 1, 2019 - May 1, 2023

Qualifications

Full Stack Digital Marketing Bootcamp
February 1, 2025 - May 10, 2026
Graphic Design Bootcamp
June 1, 2024 - October 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Software & Internet