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Digital Marketing, Integrated Media & Performance Strategy leader with over 12 years of experience driving revenue growth and brand equity across global markets. Backed by a high-performance mindset forged as a former professional athlete, I bring expertise in paid media, social media, content, CRM, OOH media, and full-funnel acquisitions, leading high-impact campaigns that convert demand into sales while maximizing ROI and brand visibility. Proven track record directing global media ecosystems and end-to-end digital initiatives, owning budgets, commercial negotiations, and agency management. I ensure consistent brand storytelling and strong performance through creative excellence and execution quality. Strong leadership in managing cross-functional, multicultural teams and collaborating with global brands, agencies, and media partners to drive measurable business impact.…Digital Marketing, Integrated Media & Performance Strategy leader with over 12 years of experience driving revenue growth and brand equity across global markets. Backed by a high-performance mindset forged as a former professional athlete, I bring expertise in paid media, social media, content, CRM, OOH media, and full-funnel acquisitions, leading high-impact campaigns that convert demand into sales while maximizing ROI and brand visibility. Proven track record directing global media ecosystems and end-to-end digital initiatives, owning budgets, commercial negotiations, and agency management. I ensure consistent brand storytelling and strong performance through creative excellence and execution quality. Strong leadership in managing cross-functional, multicultural teams and collaborating with global brands, agencies, and media partners to drive measurable business impact.

Salva Valero

Digital Marketer, Social Media Manager, Marketing Strategist, +7

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Digital Marketing, Integrated Media & Performance Strategy leader with over 12 years of experience driving revenue growth and brand equity across global markets. Backed by a high-performance mindset forged as a former professional athlete, I bring expertise in paid media, social media, content, CRM, OOH media, and full-funnel acquisitions, leading high-impact campaigns that convert demand into sales while maximizing ROI and brand visibility. Proven track record directing global media ecosystems and end-to-end digital initiatives, owning budgets, commercial negotiations, and agency management. I ensure consistent brand storytelling and strong performance through creative excellence and execution quality. Strong leadership in managing cross-functional, multicultural teams and collaborating with global brands, agencies, and media partners to drive measurable business impact.…Digital Marketing, Integrated Media & Performance Strategy leader with over 12 years of experience driving revenue growth and brand equity across global markets. Backed by a high-performance mindset forged as a former professional athlete, I bring expertise in paid media, social media, content, CRM, OOH media, and full-funnel acquisitions, leading high-impact campaigns that convert demand into sales while maximizing ROI and brand visibility. Proven track record directing global media ecosystems and end-to-end digital initiatives, owning budgets, commercial negotiations, and agency management. I ensure consistent brand storytelling and strong performance through creative excellence and execution quality. Strong leadership in managing cross-functional, multicultural teams and collaborating with global brands, agencies, and media partners to drive measurable business impact.

Available to hire

Digital Marketing, Integrated Media & Performance Strategy leader with over 12 years of experience driving revenue growth and brand equity across global markets.
Backed by a high-performance mindset forged as a former professional athlete, I bring expertise in paid media, social media, content, CRM, OOH media, and full-funnel acquisitions, leading high-impact campaigns that convert demand into sales while maximizing ROI and brand visibility.

Proven track record directing global media ecosystems and end-to-end digital initiatives, owning budgets, commercial negotiations, and agency management. I ensure consistent brand storytelling and strong performance through creative excellence and execution quality.

Strong leadership in managing cross-functional, multicultural teams and collaborating with global brands, agencies, and media partners to drive measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Advanced

Italian

Advanced

French

Intermediate

German

Intermediate

Work Experience

Digital Marketing & Media Manager at Coty

January 1, 2023 - Present

Plan and execute Media, Digital, E-commerce, CRM, and Inflight strategies across Coty’s global portfolio, covering Europe, Asia, and the Americas. Lead paid media and digital campaigns, optimizing ROI, brand visibility, and audience engagement across all regions. Negotiate and manage partnerships with retailers, agencies, and media vendors to secure premium placements and maximize campaign impact. Oversee E-commerce and social media initiatives, ensuring timely delivery of assets, creative excellence, and consistent brand storytelling. Drive CRM and loyalty programs and coordinate Inflight marketing, enhancing customer engagement and brand presence globally.

Freelancer - Digital Marketing & Social Media Strategy at Self-employed / Freelancer

January 1, 2018 - Present

Plan and execute E-commerce, Social Media, Digital marketing and Advertising strategies: Meta, Google, TikTok, Pinterest, LinkedIn, Amazon; SEO/SEM; marketing database, CRM; Brand & Media content and sales strategies; design creatives and copy for marketing campaigns and develop business plans to maximize ROI.

Senior Account Manager - Digital & Paid Media at META

September 1, 2018 - January 1, 2023

Provide strategic advice on digital marketing campaigns to increase clients’ ROI; develop new business opportunities, models and channels across Meta platforms; provide strategic consulting and client training on Meta’s advertising products: FB & IG Business, Business Manager, Ads Manager, Pixel and CRM Integrations.

Account Manager at GOOGLE

January 1, 2017 - September 1, 2018

Manage media and marketing strategies for top-tier clients and performance agencies across multiple industries; implement solutions, monitor performance and optimize ROI through Google Ads, YouTube and Analytics campaigns; developed data-driven marketing solutions to enhance targeting accuracy and conversion performance.

Sales & Marketing Manager at Natural Crunch - VitaSnack

January 1, 2015 - January 1, 2017

Management of digital marketing campaigns; develop and implement business, sales, and social media strategies; lead & execute E-commerce, marketing and merchandising initiatives; develop and maintain strong business and customer relationships.

Professional basketball player at Almería Basket Club

January 1, 2012 - January 1, 2017

Competitive professional sports experience, leadership, teamwork and discipline developed in a high-performance environment.

Basketball Player at C.B. El Ejido

January 1, 2005 - January 1, 2011

Played as part of local basketball team, contributing to team performance and personal development.

Digital Marketing & Media Manager – Global Travel Retail at Meta (Facebook)

January 1, 2023 - December 1, 2025

Led global integrated media, OOH, print, digital, e-commerce, influencer marketing, inflight, and social media strategies across Europe, Asia, and the Americas; managed a USD 20M annual media budget; coached regional teams and agencies to drive ROAS, brand visibility, and engagement. Negotiated partnerships with retailers and media vendors to maximize campaign impact. Designed and implemented full-funnel campaign plans; developed CRM, loyalty, and social initiatives; provided consulting and training on Meta advertising products. Built performance measurement frameworks to track conversion and business impact across markets.

Senior Account Manager – Digital & Paid Media at Independent / Global Client Portfolio

September 1, 2018 - January 1, 2023

Planned and executed multi-channel performance strategies across Paid Search, Paid Social, Display, and Programmatic for global clients; led E-commerce, CRM, and email programs; owned budgets and ROI optimization across markets; steered cross-functional teams to ensure consistency and scale.

Consultant – Google Sales & Marketing Manager at NATURAL CRUNCH / VitaSnackS (Selected Projects)

January 1, 2017 - September 1, 2018

Advised on media investments and performance strategies for Google-led campaigns; defined global Search, Display, and YouTube strategies; built measurement and attribution frameworks to optimize conversions and ROI across markets.

Digital Marketing & Social Media Lead at Various Europe‑wide Clients

October 1, 2014 - January 1, 2017

Owned digital and social media strategies, go-to-market for international launches, and go-to-market alignment for retail rollouts; managed retail and distribution partnerships and end-to-end campaigns to ensure consistent brand execution and commercial outcomes.