Seasoned PR Specialist, with 10+ years of experience, excelling across Melbourne and global markets. Celebrated for transformative campaigns, spearheaded the Virgin Australia ‘Tassie Tux’ (boosting bookings by 229% and winning a 2022 Best Brand Partnership Award) and NGV Gala 2019 (achieving $4M in coverage with 159 media attendees). I specialise in media relations, event management, luxury brand positioning and bespoke PR strategies for clients across the art, fashion and luxury retail.…

samanthabel3000

Seasoned PR Specialist, with 10+ years of experience, excelling across Melbourne and global markets. Celebrated for transformative campaigns, spearheaded the Virgin Australia ‘Tassie Tux’ (boosting bookings by 229% and winning a 2022 Best Brand Partnership Award) and NGV Gala 2019 (achieving $4M in coverage with 159 media attendees). I specialise in media relations, event management, luxury brand positioning and bespoke PR strategies for clients across the art, fashion and luxury retail.…

Available to hire

Seasoned PR Specialist, with 10+ years of experience, excelling across Melbourne and global markets. Celebrated for transformative campaigns, spearheaded the Virgin Australia ‘Tassie Tux’ (boosting bookings by 229% and winning a 2022 Best Brand Partnership Award) and NGV Gala 2019 (achieving $4M in coverage with 159 media attendees). I specialise in media relations, event management, luxury brand positioning and bespoke PR strategies for clients across the art, fashion and luxury retail.

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Work Experience

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Education

Certificate of Public Relations at New York University
January 5, 2014 - February 24, 2014
Bachelor of Professional Communications at RMIT University
March 4, 2013 - October 31, 2016

Qualifications

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Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Consumer Goods, Professional Services, Other
    paper National Gallery of Victoria

    Led strategic development & implementation for major exhibition openings; KAWS: Companionship in the Age of Loneliness, Crossing Lines: Jean-Michele Basquiat | Keith Haring and the third annual NGV Gala

    • Appointed NGV Gala lead, working closely with external stakeholders & executive management team to deliver cross-functional communications strategy

    • Generated earned media value of over $4.6m & succeeded in creating two unrivaled Red Carpet fashion moments through procuring supermodels Andreja Pejic & Akiima for bespoke dressing opportunities with Victor & Rolf and Romance Was Born

    • Maintained relationships with media to collaboratively generate exclusive feature stories with provided assets for upcoming NGV activity

    • Led a targeted media campaign for the NGV Gala including functioning red carpet strategy, influencer and celebrity procurement process for Georgia May Jagger, Lizzie Jagger, Andreja Pejic, Megan Gale, Phoebe Tonkin