I am a creative and self-driven professional with over 5 years of experience in digital marketing and content creation. My passion lies in storytelling and leveraging social media platforms to engage audiences effectively. I thrive on challenges and continuously seek opportunities to improve and expand my skills in the fast-paced digital landscape.

SAMANTHA JAYNE FRY

I am a creative and self-driven professional with over 5 years of experience in digital marketing and content creation. My passion lies in storytelling and leveraging social media platforms to engage audiences effectively. I thrive on challenges and continuously seek opportunities to improve and expand my skills in the fast-paced digital landscape.

Available to hire

I am a creative and self-driven professional with over 5 years of experience in digital marketing and content creation. My passion lies in storytelling and leveraging social media platforms to engage audiences effectively. I thrive on challenges and continuously seek opportunities to improve and expand my skills in the fast-paced digital landscape.

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Experience Level

Language

Afrikaans
Advanced
English
Fluent

Work Experience

Social Media Manager at Mari Vasan Coaching
July 1, 2025 - September 30, 2025
Directed a complete rebrand for a USA-based personal development brand, achieving a 42% increase in YouTube subscribers and boosting Instagram reach to over 325,000 monthly impressions.
Social Media Marketing Manager & Content Creator at African Darts Group & Affiliates
January 1, 2023 - September 30, 2025
Developed and executed multi-platform social media strategies that achieved over 4 million impressions and grew the official ADG Facebook Group community from inception to over 2,200 members.
Head Journalist & Editor at Darts Buzz Online Magazine
June 1, 2023 - September 30, 2025
Led editorial direction and publication layout design while producing interviews, articles, and visual features to drive readership growth.
Freelance Content Writer & Digital Media Strategist at Various Clients | Geniez Lamp Studio
January 1, 2024 - August 31, 2025
Wrote SEO-driven blogs, marketing copy, and developed social media strategies to improve engagement metrics across various industries.
Pricing Administrator at Jigsaw Underwriting Managers
May 1, 2021 - March 31, 2022
Processed quotations and supported underwriters with documentation and workflow improvements.
Temporary Sales & Marketing Consultant at UDM International (Pty) Ltd.
April 1, 2015 - July 31, 2015
Conducted outbound marketing campaigns for lead generation, improving customer engagement through follow-up communication.
Waitron & Manageress at Il Forno Mediterranean Restaurant
November 1, 2003 - April 30, 2011
Supervised front-of-house operations, trained staff, and maintained service quality during my tenure.

Education

IEB Matric Certificate at St Martin's School
January 29, 2025 - January 29, 2025
Bachelor of Arts in Sports Communication (Partially Completed) at University of Johannesburg
January 1, 2007 - December 17, 2025
Bachelor of Arts in Sports Communication at University of Johannesburg
January 1, 2007 - January 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education