I'm a creative and self-driven professional with over 5 years of experience in digital marketing, project management, and graphic design. My passion lies in storytelling through content creation, and I thrive on driving engagement across various social media platforms. I'm always eager to learn and adapt to new challenges. In my journey, I've specialized in B2B content creation and video production, using my skills to help brands tell their unique stories. I believe in the power of data-driven approaches while maintaining a vibrant and appealing brand voice. Let's create something amazing together!

SAMANTHA JAYNE FRY

I'm a creative and self-driven professional with over 5 years of experience in digital marketing, project management, and graphic design. My passion lies in storytelling through content creation, and I thrive on driving engagement across various social media platforms. I'm always eager to learn and adapt to new challenges. In my journey, I've specialized in B2B content creation and video production, using my skills to help brands tell their unique stories. I believe in the power of data-driven approaches while maintaining a vibrant and appealing brand voice. Let's create something amazing together!

Available to hire

I’m a creative and self-driven professional with over 5 years of experience in digital marketing, project management, and graphic design. My passion lies in storytelling through content creation, and I thrive on driving engagement across various social media platforms. I’m always eager to learn and adapt to new challenges.
In my journey, I’ve specialized in B2B content creation and video production, using my skills to help brands tell their unique stories. I believe in the power of data-driven approaches while maintaining a vibrant and appealing brand voice. Let’s create something amazing together!

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Language

Afrikaans
Advanced
English
Fluent

Work Experience

Social Media Manager at Mari Vasan Coaching
July 1, 2025 - September 30, 2025
Directed a complete rebrand for a USA-based personal development brand, achieving a 42% increase in YouTube subscribers and boosting Instagram reach to over 325,000 monthly impressions.
Social Media Marketing Manager & Content Creator at African Darts Group & Affiliates
January 1, 2023 - September 30, 2025
Developed and executed multi-platform social media strategies that achieved over 4 million impressions and grew the official ADG Facebook Group community from inception to over 2,200 members.
Head Journalist & Editor at Darts Buzz Online Magazine
June 1, 2023 - September 30, 2025
Led editorial direction and publication layout design while producing interviews, articles, and visual features to drive readership growth.
Freelance Content Writer & Digital Media Strategist at Various Clients | Geniez Lamp Studio
January 1, 2024 - August 31, 2025
Wrote SEO-driven blogs, marketing copy, and developed social media strategies to improve engagement metrics across various industries.
Pricing Administrator at Jigsaw Underwriting Managers
May 1, 2021 - March 31, 2022
Processed quotations and supported underwriters with documentation and workflow improvements.
Temporary Sales & Marketing Consultant at UDM International (Pty) Ltd.
April 1, 2015 - July 31, 2015
Conducted outbound marketing campaigns for lead generation, improving customer engagement through follow-up communication.
Waitron & Manageress at Il Forno Mediterranean Restaurant
November 1, 2003 - April 30, 2011
Supervised front-of-house operations, trained staff, and maintained service quality during my tenure.

Education

IEB Matric Certificate at St Martin's School
January 29, 2025 - January 29, 2025
Bachelor of Arts in Sports Communication (Partially Completed) at University of Johannesburg
January 1, 2007 - December 17, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education