SAMANTHA JAYNE FRY

Available to hire

I am a creative and self-driven professional with over 5 years of experience in digital marketing and content creation.

About

I am a creative and self-driven professional with over 5 years of experience in digital marketing and content creation. My passion lies in storytelling and leveraging social media platforms to engage audiences effectively. I thrive on challenges and continuously seek opportunities to improve and expand my skills in the fast-paced digital landscape.

  • 11 years' experience
  • Joined January 2025

Skills· 1

Languages

  • AfrikaansAdvanced
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education

Work experience· 7 roles

Social Media Manager · Mari Vasan CoachingJul 2025 – Sep 2025 · 3 mos

Directed a complete rebrand for a USA-based personal development brand, achieving a 42% increase in YouTube subscribers and boosting Instagram reach to over 325,000 monthly impressions.

Freelance Content Writer & Digital Media Strategist · Various Clients | Geniez Lamp StudioJan 2024 – Aug 2025 · 1 yr 8 mos

Wrote SEO-driven blogs, marketing copy, and developed social media strategies to improve engagement metrics across various industries.

Head Journalist & Editor · Darts Buzz Online MagazineJun 2023 – Sep 2025 · 2 yrs 4 mos

Led editorial direction and publication layout design while producing interviews, articles, and visual features to drive readership growth.

Social Media Marketing Manager & Content Creator · African Darts Group & AffiliatesJan 2023 – Sep 2025 · 2 yrs 9 mos
Pricing Administrator · Jigsaw Underwriting ManagersMay 2021 – Mar 2022 · 11 mos
Temporary Sales & Marketing Consultant · UDM International (Pty) Ltd.Apr 2015 – Jul 2015 · 4 mos
Waitron & Manageress · Il Forno Mediterranean RestaurantNov 2003 – Apr 2011 · 7 yrs 6 mos

Education

IEB Matric Certificate · St Martin's School2025
Bachelor of Arts in Sports Communication (Partially Completed) · University of Johannesburg2007 – 2025
Bachelor of Arts in Sports Communication · University of Johannesburg2007 – 2026

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