Crafting Sophisticated Digital Website and Experiences for Brands Seeking Creative Storytelling and Visual Artistry

Samantha Leo

Crafting Sophisticated Digital Website and Experiences for Brands Seeking Creative Storytelling and Visual Artistry

Available to hire

Crafting Sophisticated Digital Website and Experiences for Brands Seeking Creative Storytelling and Visual Artistry

Language

English
Advanced

Work Experience

Design Intern at Holmes & Marchant
July 1, 2011 - August 31, 2011
Contributed to branding projects and client presentations; assisted in updating brand identities during internship.
Junior Designer at Method Media
January 1, 2012 - June 1, 2014
Curated mood imagery to establish branding for clients; contributed to brainstorming sessions; updated Brand/CI identity manuals for clients.
Designer at Method Media
June 1, 2014 - December 1, 2018
Published content for client websites pre-launch; enhanced website designs for better user experience; created mood boards for client presentations.
Senior Designer at Method Media
December 1, 2018 - August 1, 2020
Led design and development teams to create effective websites; led over 20 design projects catering to diverse industries; presented design services and proposals to clients and stakeholders; monitored project timelines to prevent scope creep; acted as primary client contact; facilitated bi-weekly stand-up meetings; optimized team workflows.
Design Lead / Project Manager at Method Media
August 1, 2020 - June 1, 2023
Led cross-functional teams to deliver creative solutions addressing client pain points across branding, UI/UX, and integrated campaigns; spearheaded brand identity for key clients; designed UI flows for government AI chatbot product; mentored interns; built a high-quality portfolio showpiece.
Founder / Freelance Web Designer & Graphic Designer at Self-Employed
July 1, 2023 - August 1, 2024
Launched a freelance business delivering client outcomes; developed life coaching websites with CMS; provided training on website maintenance; created brand workshops and print collateral.
Design Lead at Monocoque
August 1, 2024 - Present
Lead cross-functional teams delivering creative solutions across branding, UI/UX, and integrated campaigns; implemented brand systems and scalable design components; built a high-quality portfolio showcase.

Education

BA (HONS) in Design Communication at Lasalle College of the Arts
August 1, 2008 - June 1, 2011
Diploma in Business Studies (HONS) at Ngee Ann Polytechnic
April 1, 2005 - May 1, 2008
Certificate in Visual Communication at Nanyang Academy of Fine Arts
January 1, 2007 - January 7, 2026

Qualifications

AI Certified Dive Master
January 1, 2022 - January 7, 2026
AI Certified Professional
August 1, 2023 - January 7, 2026
Certificate in Visual Communication
January 1, 2007 - January 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Travel & Hospitality, Education, Healthcare, Government