UX / UI Designer at WayneTraveler

Contracted with WayneTraveler to lead rebranding project from discovery to delivery. Define visual direction for consistent application across web, email, and social channels. Run iterative design reviews for brand integrity. • Designed and iterated 5 logo concepts for on-brand, scalable marks for favicon, social avatar, print, and website. • Ensured accessible, editorial-quality color contrast by developing cohesive color system and guide. • Accelerated production while maintaining visual consistency by creating modular design system. • Drove UX best practices with color contrast checks, readable type scales, and responsive behavior

UX Writer | Content Designer | Copywriter at House of Cidra

Contracted with House of Cidra to design content style guide, revise website copy to align with brand voice and tone, and name products. • Created content style guide that unified brand voice, bolstered storytelling, and grew engagement. • Differentiated Cidra in competitive market by balancing creative storytelling with strategic clarity. • Took initiative to remix inspiration into fresh, distinctive concepts in web copy and naming. • Partnered with CEO and Creative Lead to develop content strategy and write copy for e-newsletters.

Copywriter at Starfish

Enabled client presentations and business development efforts by crafting creative, insight-driven storytelling. Developed marketing campaigns, pitches, and brand communications. Wrote engaging copy for clients in consumer, finance, legal, healthcare, mobile apps, education, and tourism sectors. Aligned brand strategy with business goals by adapting brand narratives into digital-first executions. Built 360º campaign platforms, headlines, and copy for print, OOH, web, social, digital, brand activation, and video scripting. • Streamlined website navigation and raised brand awareness by creating UX-informed content aligned with accessibility best practices. Rewrote onboarding UX copy for greater clarity and brevity. • Audited and optimized Starfish company website by leveraging UX writing and design skills to streamline information architecture and enhance content, driving decrease in bounce rate. • Played key role in positioning S&P global company as leader in mission-critical business insights by writing “About Us” page for corporate rebrand and drafting emails and presentations for broad audience. • Collaborated with Creative Director to develop and present 5 messaging platform concepts that were well-received by client for RIT certified workforce development campaign.

Freelance Copywriter at Club Monaco

Supported brand and editorial director by crafting customer-facing content and brand messaging for web, email, SMS, and paid social channels, including writing ad copy for Google Performance Max ads. Presented marketing copy to leadership and ensured consistent voice across all channels. • Optimized effectiveness of web, email, and social copy by integrating SEO / SEM content strategies. • Ensured succinct, compelling web copy by leveraging mobile-first mindset to create content. • Streamlined copy creation workflow by developing and implementing standard processes.

UX / UI Designer at Riff

Partnered with software engineer to design early-stage integrative development environment for collaborative online coding and documentation platform. Oversaw UX / UI design process from wireframes to hi-fi designs. • Laid foundation for scalable design by building branding and UI kit with consistent touchpoints. • Simplified user onboarding journey by making information architecture intuitive and clear. • Contributed to 0-1 product build by conducting competitive analyses and user interviews while building empathy maps and user personas. • Wrote UX copy for website landing page and features page dealing free and paid plans.

UX Writer & Copywriter at To&Fro

Joined this startup to write user-centered web and app copy for 2 distinct user journeys: new user conversions and investor contributions. Assisted marketing manager with social media campaign workshops. • Established brand voice, tone, and style guide in collaboration with writing team and product leads. • Streamlined workflow across teams by instituting standard UX writing and copywriting process. • Crafted cohesive product narratives by collaborating with UX / UI design teams to align copy with visual layout and design for social and product touchpoints. • Amplified brand voice while decreasing user friction by drafting FAQs based on affinity mapping and partnering with designers to build drop-down menu of FAQs grouped by issues travelers might encounter.

Product Launch Specialist at Calvin Klein PVH Corp.

Managed product description copy and translations for eCommerce and partner program, ensuring consistent tone, on-time delivery, and localization from creation to execution for 5 seasonal launches across 7 languages. Oversaw weekly stock releases and daily reporting for launch of 5K+ SKUs in 2-year period. • Optimized online shopping experience while elevating quality of product copy by partnering with SEO manager to implement keywords and working with native speakers to localize product descriptions. • Improved website stability, product discovery, and UX by refining product filters and categories to reduce navigation friction and partnering with engineers to resolve daily eCommerce UX issues. • Enhanced quality of product descriptions, translations, and web filters and increased conversions by integrating SEO best practices, consumer engagement data, and A/B test results into copy iterations.