I'm a freelance graphic designer specialising in illustration, branding, and sports design. I create bold visual identities, custom illustrations, and high‑energy graphics for teams, events, and athletic brands. My work blends clean branding with expressive illustration to help clients stand out on and off the field. Always focused on clear communication, fast turnarounds, and modern, competitive visuals

Sam Fletcher Davison

PRO

I'm a freelance graphic designer specialising in illustration, branding, and sports design. I create bold visual identities, custom illustrations, and high‑energy graphics for teams, events, and athletic brands. My work blends clean branding with expressive illustration to help clients stand out on and off the field. Always focused on clear communication, fast turnarounds, and modern, competitive visuals

Available to hire

I’m a freelance graphic designer specialising in illustration, branding, and sports design. I create bold visual identities, custom illustrations, and high‑energy graphics for teams, events, and athletic brands. My work blends clean branding with expressive illustration to help clients stand out on and off the field. Always focused on clear communication, fast turnarounds, and modern, competitive visuals

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Work Experience

Freelance Graphic Designer at Self-Employed
January 1, 2022 - November 27, 2025
Led social media and promotional design for various clients including Cantabria Outdoors and Sky Sports. Designed engaging content that strengthened brand identity and increased customer engagement.
Freelance Graphic Designer at Cantabria Outdoors
January 1, 2022 - Present
Led social media and promotional design, creating engaging content that strengthened brand identity and increased customer engagement.
Graphic Designer at Sky Sports
January 1, 2022 - Present
Designed Super Rugby & FIFA World Cup materials, including posters, EDMs, and magazine spreads, displayed across bars, stadiums, and media outlets in New Zealand.
Graphic Designer at Clanky Clothing
January 1, 2022 - Present
Developed bold apparel graphics for t-shirts and hoodies, expanding the brand’s product range and boosting online sales.
Graphic Designer at De Spa Cosmetic
January 1, 2022 - Present
Designed award badges for Salcura, Rosalique, and Lily Lolo, aligning each piece with their brand identity.
Football Coach at Coop’s Football Coaching
October 1, 2025 - December 1, 2025
Delivered after-school football coaching sessions for groups of 6–14 children, focusing on skill development, teamwork, and enjoyment.
Freelance Graphic Designer
January 1, 2022 - Present
Led social media and promotional design for various clients, creating engaging content that strengthened brand identities and increased customer engagement. Developed materials for events including Super Rugby and FIFA World Cup, aligning with brand guidelines and objectives.
Insight Marketing at Auckland
March 1, 2024 - June 1, 2024
Engaged directly with clients and the public, learning to communicate clearly and tailor solutions to meet diverse needs, while balancing creativity with practical marketing outcomes.

Education

Bachelor of Visual Communication Design (Honours) at Massey University
January 1, 2018 - January 1, 2022
Bachelor of Visual Communication Design (Honours) at Massey University
January 1, 2018 - January 1, 2022
Bachelor of Visual Communication Design (Honors) at Massey University
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail
    paper Sky Sports

    This project involved designing promotional posters for Sky Sports to support the Super Rugby season. The goal was to highlight standout players from each team while incorporating iconic city landmarks and cultural elements that reflect the identity of the competition. The design combines dynamic player compositions with layered visual elements to create a sense of movement and energy, while maintaining clarity across match information, team branding, and tournament details.

    paper Cantabria Outdoors

    Cantabria Outdoors is an outdoor adventure brand focused on durable camping and overlanding equipment. This project involved designing marketing graphics and promotional material to showcase key products and seasonal campaigns. The work focused on creating strong visual hierarchy, clear messaging, and imagery that captures the spirit of exploration, helping communicate the brand’s rugged and adventurous identity across digital marketing assets.

    paper Little Wheels

    Little Wheels is a character-driven brand identity designed for a children’s scooter brand. The project focused on creating a playful yet bold logo system that communicates motion, energy, and fun. By integrating custom illustration with strong typography, the design creates a distinctive visual identity that can scale across products, packaging, and promotional materials.