Illustrated children’s book concept introducing New Zealand’s native parrot family through a conservation-focused story. Combines hand-drawn illustration, kid-friendly copy, and clear layouts to help young readers understand adaptation, extinction, and the importance of protecting native species.

Long-form editorial feature exploring the strange and endangered world of the kākāpō, designed as a magazine-style conservation article. Focuses on immersive photography, clear typographic hierarchy, and structured columns to make complex ecological information readable and engaging.

Fetchmate is a dog-focused product and brand I co-founded with a friend. I lead the design side, including the product form, colour palette, typography, logo, and illustration system, aiming to combine sport and dog play into one simple, durable strap-based product. My role covers visual identity, packaging and presentation design, and turning early prototypes into clear, market-ready visuals for web, socials, and pitch material.

This project involved designing promotional posters for Sky Sports to support the Super Rugby season. The goal was to highlight standout players from each team while incorporating iconic city landmarks and cultural elements that reflect the identity of the competition. The design combines dynamic player compositions with layered visual elements to create a sense of movement and energy, while maintaining clarity across match information, team branding, and tournament details.

Cantabria Outdoors is an outdoor adventure brand focused on durable camping and overlanding equipment. This project involved designing marketing graphics and promotional material to showcase key products and seasonal campaigns. The work focused on creating strong visual hierarchy, clear messaging, and imagery that captures the spirit of exploration, helping communicate the brand’s rugged and adventurous identity across digital marketing assets.

Little Wheels is a character-driven brand identity designed for a children’s scooter brand. The project focused on creating a playful yet bold logo system that communicates motion, energy, and fun. By integrating custom illustration with strong typography, the design creates a distinctive visual identity that can scale across products, packaging, and promotional materials.