Stork - The launch of a new drinking system. Engineered for the Way You Move.
Samuel Freeman
Published
Stork is a drinking system built from a single design DNA: the squircle. Penta Studio led the project from first principles, defining strategy, language and visual identity in parallel with product form, ensuring the brand and object were designed as one system rather than an identity applied after the fact.
Rather than treating branding as a surface layer, the squircle was established as the brand’s core geometric language from the first working session — informing everything from the logotype and packaging to the silhouette of the bottles and cups themselves. Strategy, tone of voice and visual system were developed concurrently with product form, Industrial design, packaging system and CGI which was lead by Element Studio, so the identity is structurally embedded in the product rather than decorated onto it.