Inrehearsal - A human-first content library, built for L&D, Loved by Learners.
Samuel Freeman
Published
We teamed up with Inrehearsal to flip their dated identity on its head, bringing it to life in a bright, ambitious, and dynamic digital world.
Inrehearsal believe that L&D teams create real change when they have a learning partner who dares to innovate. While their software and content library were impressive, the brand itself lacked the energy and personality that defined their service.
We tore it down to its core, explored the L&D landscape, and rebuilt a vibrant, engaging identity that champions colour, typography, and play. Motion played a key role in bringing the brand to life, animating their platform, boxsets, contributors, and content. The result is a brand that feels alive, energetic, and full of movement across every touchpoint.
From a dynamic colour palette to expressive, confident typography, we crafted a toolkit and guidelines designed for maximum flexibility, allowing the brand to dial its personality up or down as needed.