Senior Product Designer at SERV

Designed SERV CRM Web & Mobile product; Led end-to-end design of the SERV web app; Built and led a team; Designed 7 client websites and 10 purchase flows tailored to each business; Created a scalable AI-assisted workflow; Built a component library improving consistency; Introduced UX-driven processes including client communication, scheduling, and payments.

Product Designer at Algonomy

Lead designer for Order Right, an AI-based replenishment solution; Optimized inventory forecasting and shelf availability; Improved customer acquisition by expanding from a single trial to 3 fully onboarded customers in 12 months; Co-created a company-wide Design System; Introduced UX strategy and process standards; Redesigned 30+ features across the product; Drove cross-product UX alignment.

Product Designer at Dialog Axia PLC

Product Designer for Biz Care Web & Mobile (Android); Led a team of 2 designers across E-commerce and Self-Care tracks; Conducted UX research, card-sorting, A/B testing, and usability studies; Identified strategic product gaps and designed flows to improve SMB usability; Defined UX strategy, goals, and success metrics; Redesigned 30+ features in 6 months using a design system; Improved device sales conversions by 61%; Designed and implemented SSO for cross-platform access and unified login experience.