Sam (he/him) here. Lovely to meet you. A bit about me, then. I’m a storyteller. A writer. A former journalist. A parent. Partner. Human. I bring a passion, enthusiasm and energy to all the work that I am privileged to do. Would love to connect and explore opportunities together.

Sam H. Smith

Sam (he/him) here. Lovely to meet you. A bit about me, then. I’m a storyteller. A writer. A former journalist. A parent. Partner. Human. I bring a passion, enthusiasm and energy to all the work that I am privileged to do. Would love to connect and explore opportunities together.

Available to hire

Sam (he/him) here. Lovely to meet you. A bit about me, then. I’m a storyteller. A writer. A former journalist. A parent. Partner. Human. I bring a passion, enthusiasm and energy to all the work that I am privileged to do. Would love to connect and explore opportunities together.

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Work Experience

Communications Manager, Electronic Arts (EA) – Comms Lead on the EA Enterprise Newsroom at Electronic Arts (EA)
March 1, 2024 - Present
Manage story ideation through drafting, editing, review workflows, partner/stakeholder management, and publication/amplification for the EA Enterprise Newsroom. Support major EA campaigns and titles including Battlefield 6, Apex Legends, EA SPORTS (College Football, Madden NFL, FC, F1), The Sims 4. Own social channels and content distribution across X/Twitter, Instagram, TikTok, Facebook/Meta, Reddit, and Steam.
Communications Manager, Electronic Arts (EA) - Comms Lead on the EA Enterprise Newsroom at Electronic Arts (EA)
March 1, 2024 - Present
Manage story conception through ideation, drafting/editing, review process, partner & stakeholder management, and publication/amplification for the EA Enterprise Newsroom. Support campaigns including Battlefield 6, Apex Legends, and EA SPORTS titles such as College Football, Madden NFL, FC, and F1. Own social channels across X/Twitter, Instagram, TikTok, Facebook/Meta, Reddit, and Steam for brand presence and engagement.
Marketing & Brand Engagement – Writing Specialist at VGH & UBC Hospital Foundation
July 1, 2021 - January 31, 2024
Owned all written materials from concept to final approval, emphasizing creativity and storytelling. Produced award-winning marketing communications across web, social, newsletters, magazines, brochures, speeches, video scriptwriting, advertisements, cases for support, and communications memos. Managed key deliverables to ensure on-time, on-budget execution. Led PR and media relations including PR initiatives (ads/editorials, press releases, issues management), served as media spokesperson, managed media engagement, prepared stakeholders for media interactions, conducted pre-interview preparation, and managed media events.
Marketing & Brand Engagement - Writing Specialist at VGH & UBC Hospital Foundation
July 1, 2021 - January 1, 2024
Lead all written materials for the Foundation from concept to final approval, emphasizing creativity and storytelling. Produce award-winning marketing communications across web, social, print newsletters, magazines, brochures, speeches, video scripting, advertisements, cases for support, and communication memos. Manage key deliverables to ensure on-time/on-budget delivery to the highest standards. Take charge of PR and media relations including PR initiatives, advertisements and editorials, press releases, issues management, media spokesperson support, and media engagement. Prepare stakeholders for media interactions, conduct pre-interview preparation, and manage media events.
Communications Specialist at BC Children’s Hospital Foundation
January 1, 2021 - July 1, 2021
Lead marketing and communications efforts for key teams within the Foundation including Donor Relations, Legacy/Gift and Estate Planning, Crystal Ball gala, and Major/Principal Gifts. Manage assets and projects across multiple teams, providing creative oversight to deliver top-quality work. Develop organizational messaging strategies and provide mentorship and support to creatives. Oversee PR and media relations management and expansion, including media spokesperson preparation and management of media events.
Marketing & Brand Engagement – Officer at VGH & UBC Hospital Foundation
September 1, 2018 - December 31, 2020
Owned written marketing materials end-to-end from concept to final approval with a strong focus on creativity and storytelling. Produced award-winning marketing materials across web, social, print newsletters, magazines, brochures, speeches, video scriptwriting, advertisements, cases for support, and communications memos. Project-managed integral deliverables to ensure on-time and on-budget delivery. Led PR and media relations including PR initiatives (ads/editorials, press releases, issues management), media spokesperson duties, and media engagement. Prepared stakeholders for media interactions, conducted pre-interview preparation, and managed media events.
Marketing & Brand Engagement - Officer at VGH & UBC Hospital Foundation
September 1, 2018 - December 1, 2020
Spearhead all written materials for the Foundation from concept to final approval, emphasizing creativity and storytelling. Produce award-winning marketing materials across web, social, print newsletters, magazines, brochures, speeches, video scripting, advertisements, cases for support, and communication memos. Project manage integral initiatives to ensure on-time/on-budget delivery. Oversee PR and media relations management and expansion including PR initiatives, advertisements and editorials, press releases, issues management, media spokesperson support, and media engagement. Prepare stakeholders for media interactions, conduct pre-interview preparation, and manage media events.
Marketing & Communications Coordinator at Wildlife Rescue Association of BC
March 1, 2017 - September 1, 2018
Lead marketing, PR, and communications activities implementing innovative solutions across graphic design, digital marketing, social media management, photography/videography, video editing, website content management, fundraising campaign strategy, and media management.
Marketing & Communications Manager at Horizon Data Systems Corp.
January 1, 2014 - January 1, 2017
Lead marketing, communications, and community management with a strong focus on digital marketing. Oversee account management, sales, and brand management and head a team of three. Serve as the lead technical writer, enhancing SEO, user guides, and knowledge base articles.
Journalist
January 1, 2008 - January 1, 2014
Worked as a reporter and photographer for various news outlets across Canada. Generated story ideas, conducted research and interviews, wrote copy, and produced page design/layouts and media production using Adobe Photoshop, Premiere Pro, and InDesign.

Education

Journalism Diploma at Langara College
January 11, 2030 - August 3, 2026
Journalism Diploma at Langara College
January 11, 2030 - August 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Healthcare