Available to hire
I’m Samiah Bilal, a design professional with 5+ years of experience in visual communication, strategy, and concept development. I love crafting branding, UI/UX, and illustration that put people and daily life at the center of every project.
Across Pakistan and Denmark, I collaborate across disciplines to translate research into engaging visuals and experiences. I’m currently pursuing a Masters in Design for People and building initiatives that use design for social impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Danish
Intermediate
Work Experience
Experience Design Lead at The Foundry Lab, LUMS University
August 1, 2021 - December 1, 2023Directed branding and campaign concepts, from ideation to polished delivery. Created logos, visuals, and layout systems for startups and social ventures. Applied editorial storytelling techniques to align projects with user needs and research.
Digital Product Designer at The LEGO Group
June 1, 2024 - June 1, 2025Crafted UI layouts, prototypes, and brand-aligned design guidelines for internal digital platforms. Led the UI/UX design process with a strong focus on visual design, prototyping, and design thinking, delivering responsive and user-centered solutions, through thoughtful typography and visual storytelling. Designed visual guidelines and campaign assets for internal and external platforms.
Digital Product Design at The LEGO Group
September 1, 2024 - December 1, 2024Created notification visuals, editorial content, and prototypes for the LEGO Play App. Conducted audience and trend research to align with children’s media engagement. Designed ready-to-animate assets, balancing fun storytelling with child-safety standards.
Illustration Intern at SOC Films
May 1, 2019 - July 1, 2019Worked independently on an educational animation for Sharmeen Obaid’s Aagahi series, including storyboarding, drawing and animating frames. Worked closely with film editors and directors to develop animations for documentaries, allowing me to view each project through the lens of other disciplines.
Design Intern at Karachi Biennale
June 1, 2018 - October 1, 2018Worked closely with the process of curating art events, which included logistics, but also designing the promotional material, including creating invitations, posters and video editing.
Creative Intern at IAL Saatchi & Saatchi
June 1, 2016 - July 1, 2016Learnt how to comprehend key visuals and briefs provided by brands and translate them into taglines, ads and posters.
UI Designer and Illustrator at IAL Saatchi & Saatchi
February 1, 2023 - August 1, 2023 Redesigned the learning platform UI, applying typography and composition principles for clarity and engagement. Produced illustrations, animations, and icons for digital learning and promotional campaigns. Strengthened brand presence with consistent, detail-oriented visuals across multiple touchpoints.
Graphic Designer at LUMSx, LUMS University
January 1, 2020 - July 1, 2021Produced data-driven infographics, charts, and illustrated covers for national publications. Collaborated closely with journalists and editors to visualise complex political, economic, and social stories. Created maps, diagrams, and explainer visuals to make data accessible to broad audiences. Delivered print and digital layouts that balanced accuracy, clarity, and visual impact under tight deadlines.
Graphic Design Freelancer at LAB for Social Design
May 1, 2024 - August 1, 2024Developed a cohesive visual identity for a research project, translating complex findings into engaging brochures, presentations, and data visualisations which enhanced stakeholder engagement.
Co-Founder and Designer at Chonk Central
April 1, 2020 - PresentManaged end-to-end operations and logistics of a small business, including vendor coordination, packaging procurement, order completion, and overseeing finances and donations. Designed animal-themed merchandise and branding assets, combining graphic design with cause-driven storytelling to raise awareness of animal shelters and rescuers in Pakistan.
Digital Product Designer (Change Management Team) at The LEGO Group
June 1, 2024 - June 1, 2025Designed user-centric UI layouts, prototypes, and multimedia communication assets for internal digital platforms, ensuring strong alignment with brand standards and accessibility principles. Led the visual design and prototyping process using Design Thinking, transforming insights into clear, engaging interfaces supported by data-driven user experience enhancements. Developed and maintained brand-consistent digital content, including campaign visuals, iconography, and publication-ready assets for distribution across web, intranet, and internal communication channels.
Digital Product Designer – Kids App Team at The LEGO Group
September 1, 2024 - December 1, 2024Designed UI assets, notification visuals, and prototypes for the LEGO Play App, ensuring brand consistency and visual storytelling. Conducted audience and trend research to support data-informed design decisions for children's digital experiences. Delivered animation-ready graphics and iconography aligned with child-safety, accessibility, and inclusivity standards. Collaborated with cross-functional teams to ensure high-quality execution and alignment with project objectives.
Graphic Designer & Illustrator (Remote) at LUMSx, LUMS University
January 1, 2020 - July 1, 2021Delivered editorial visuals supporting high-impact storytelling: digital illustrations, explanatory graphics, and data-informed visuals. Maintained brand alignment across print and digital content, enhancing clarity and audience engagement. Partnered with writers and editors to translate research into visuals supporting public information and community education.
Digital Product Design Intern at The LEGO Group
September 1, 2024 - December 31, 2024Designed and iterated on a notification system for the LEGO Play App, applying design thinking and UX practices to balance engagement with child safety and mitigate addictive mobile behaviours. Performed competitor analysis on notification patterns in children’s apps and games, providing actionable insights that informed ethical and user-friendly design decisions.
Digital Product Design Student Worker at The LEGO Group
June 1, 2024 - June 30, 2025Improved daily user experiences for colleagues by designing and enhancing user interfaces within the digital portfolio submission platform, ensuring intuitive navigation and accessibility. Developed comprehensive brand identity guidelines to maintain visual consistency, allowing engineers and future designers to build scalable, cohesive interfaces.
Design Lead at The Foundry Lab, LUMS University
August 1, 2021 - December 1, 2023Leveraged UX research insights to propose data-driven design solutions addressing a range of societal challenges. Designed and tested UI elements, including CTAs, page layouts, user flows, and landing pages, enhancing usability and engagement. Collaborated with UX researchers and stakeholders to co-create and co-design brand identities for startups and organisations, ensuring consistent visual and experiential design.
Co-Founder and Designer at The Foundry Lab, LUMS University
April 1, 2020 - PresentManaged end-to-end operations and logistics of a small business, including vendor coordination, packaging procurement, order completion, and overseeing finances and donations. Designed animal-themed merchandise and branding assets, combining graphic design with cause-driven storytelling to raise awareness of animal shelters and rescuers in Pakistan.
UI Designer and Illustrator at LUMS x, LUMS University
February 1, 2023 - August 31, 2023Led the re-design process for LUMS x web portal resulting in increased engagement and conversion rates. Compiled insights from usability tests and feedback into feasible design decisions. Created animations and illustrations for online course content and promotional videos.
Graphic Designer and Illustrator at LUMS x, LUMS University
January 1, 2020 - July 31, 2021Illustrated magazine and newspaper illustrations for the newspaper covers, based on data and visual cues from articles and news stories. Designed infographics for the business and finance newspaper along with special report papers.
Social Media & Content Creation at Kolding School of Design
January 1, 2024 - PresentTook the initiative to design a cohesive visual language and brand identity for the school podcast, strengthening recognition and expanding audience reach. Created engaging posters and promotional materials, managing both print design and on-site placement to maximise visibility and capture attention within the school community.
Designer (Volunteer) at Google Developer Groups Kolachi
June 1, 2019 - June 30, 2020Volunteered to organize and design brand identities for multiple events like Google I/O Kolachi and Women Techmakers Kolachi.
Design Intern at IAL Saatchi & Saatchi
June 1, 2018 - October 31, 2018Worked closely with the process of curating art events, which included logistics, but also designing the promotional material, including creating invitations, posters and video editing.
Illustration Intern at IAL Saatchi & Saatchi
May 1, 2019 - July 31, 2019Worked independently on an educational animation for Sharmeen Obaid’s Aagahi series, including story boarding, drawing and animating frames. Worked closely with film editors and directors to develop animations for documentaries, allowing me to view each project through the lens of other disciplines.
Creative Intern at Karachi Biennale
June 1, 2016 - July 31, 2016Learned how to comprehend key visuals and briefs provided by brands and translate them into taglines, ads and posters.
Freelance Graphic Designer at Dawn Newspaper
May 1, 2024 - August 31, 2024Freelance graphic design projects for Dawn Newspaper as part of LAB for Social Design.
Graphic Design Freelancer at DAWN Newspaper
May 1, 2024 - August 1, 2024Delivered freelance graphic design work for newspaper covers and promotional materials, collaborating with editorial and production teams.
Social Media & Content Creation at Post-It Talks - DSKD Podcast
January 1, 2024 - PresentDesigned a cohesive visual language and brand identity for the school podcast, strengthening recognition and expanding audience reach. Created posters and promotional materials, handling print design and on-site placement to maximize visibility.
Designer (Volunteer) at Google Developers Group Kolachi
June 1, 2019 - June 1, 2020Volunteered to organize and design brand identities for multiple events such as Google I/O Kolachi and Women Techmakers Kolachi.
Design Intern at Google Developers Group Kolachi
June 1, 2018 - October 1, 2018Worked closely with the process of curating art events, including logistics, and designing promotional material such as invitations, posters, and video editing.
Design Intern at Kolachi (Google Developers Group Kolachi)
June 1, 2018 - October 1, 2018Curated art events, including logistics, and designed promotional material such as invitations, posters and video editing.
UI/UX Designer at The LEGO Group
June 1, 2024 - June 1, 2025Crafted UI layouts, prototypes, and brand-aligned design guidelines for internal digital platforms. Led the UI/UX design process with a strong focus on visual design, prototyping, and design thinking, delivering responsive and user-centered solutions, through thoughtful typography and visual storytelling. Designed visual guidelines and campaign assets for internal and external platforms.
UI/UX Designer – Kids App Team at The LEGO Group
September 1, 2024 - December 1, 2024Created notification visuals, editorial content, and prototypes for the LEGO Play App. Conducted audience and trend research to align with children’s media engagement. Designed ready-to-animate assets, balancing fun storytelling with child-safety standards.
Co-Founder & Designer at Chonk Central
April 1, 2020 - PresentCo-founded and designed products with purpose; managed end-to-end operations, vendor coordination, packaging procurement, orders, and donations. Designed animal-themed merchandise and branding assets to raise awareness for animal shelters and rescuers in Pakistan.
UI Designer at The LEGO Group
September 1, 2024 - December 31, 2024Created notification visuals, editorial content, and prototypes for the LEGO Play App. Conducted audience and trend research to align with children’s media engagement. Designed ready-to-animate assets, balancing fun storytelling with child-safety standards.
Graphic Designer at LUMSx, LUMS University (Remote)
January 1, 2020 - July 31, 2021Produced data-driven infographics, charts, and illustrated covers for national publications. Collaborated closely with journalists and editors to visualise complex political, economic, and social stories. Created maps, diagrams, and explainer visuals to make data accessible to broad audiences. Delivered print and digital layouts that balanced accuracy, clarity, and visual impact at tight deadlines.
Education
Bachelor's in Communication Design at Indus Valley School of Art and Architecture
January 1, 2016 - December 1, 2019Cambridge A Levels at Designskolen Kolding
August 1, 2013 - May 1, 2015Cambridge O Levels at The Lyceum, Karachi
August 1, 2010 - May 1, 2013O Levels at Beaconhouse School System, Karachi
January 11, 2030 - December 4, 2025Master's in Design for People (Design for People, specialization in Communication Design) at Indus Valley School of Art and Architecture
September 1, 2023 - June 1, 2025Bachelors in Communication Design at Indus Valley School of Art and Architecture
January 1, 2016 - December 1, 2019Masters in Design for People, specialisation in Communication Design at Indus Valley School of Art and Architecture
September 1, 2023 - June 1, 2025Cambridge A Levels at Designskolen Kolding
August 1, 2013 - May 1, 2015Cambridge O Levels at The Lyceum
August 1, 2010 - May 1, 2013O Levels at Beaconhouse School System
January 11, 2030 - December 4, 2025Bachelor's Degree in Communication Design at Indus Valley School of Art and Architecture
January 1, 2016 - December 31, 2019Master's Degree in Design for People, specialization in Communication Design at Designskolen Kolding
September 1, 2023 - June 30, 2025Cambridge A Levels at The Lyceum
August 1, 2013 - May 31, 2015Cambridge O Levels at Beaconhouse School System
August 1, 2010 - May 31, 2013Bachelors in Communication Design at Indus Valley School of Art and Architecture
January 1, 2016 - December 1, 2019Masters in Design for People, specialisation in Communication Design at Designskolen Kolding
September 1, 2023 - June 1, 2025Cambridge A Levels at The Lyceum
August 1, 2013 - May 1, 2015Cambridge O Levels at Beaconhouse School System
August 1, 2010 - May 1, 2013Bachelors in Communication Design at Indus Valley School of Art and Architecture
January 1, 2016 - December 1, 2019Masters in Design for People, specialisation in Communication Design at Designskolen Kolding
September 1, 2023 - June 1, 2025Cambridge A Levels at The Lyceum
August 1, 2013 - May 1, 2015Cambridge O Levels at Beaconhouse School System
August 1, 2010 - May 1, 2013Bachelors in Communication Design at Indus Valley School of Art and Architecture
January 1, 2016 - December 1, 2019Masters in Design for People, Specialisation in Communication Design at Indus Valley School of Art and Architecture (with Designskolen Kolding collaboration)
September 1, 2023 - June 1, 2025Cambridge A Levels at The Lyceum, Karachi
August 1, 2013 - May 1, 2015Cambridge O Levels at Beaconhouse School System, Karachi
August 1, 2010 - May 1, 2013Bachelors in Communication Design at Indus Valley School of Art and Architecture
January 1, 2016 - December 31, 2019Masters in Design for People, specialization in Communication Design at Designskolen Kolding
September 1, 2023 - June 30, 2025Cambridge A Levels at The Lyceum
August 1, 2013 - May 31, 2015Cambridge O Levels at Beaconhouse School System
January 11, 2030 - January 16, 2026Bachelor's in Communication Design at Indus Valley School of Art and Architecture
January 1, 2016 - December 31, 2019Master's in Design for People, specialization in Communication Design at Designskolen Kolding
September 1, 2023 - June 30, 2025Cambridge A Levels at The Lyceum
August 1, 2013 - May 31, 2015Cambridge O Levels at Beaconhouse School System
January 11, 2030 - January 16, 2026Qualifications
Universal Design Award
January 1, 2025 - December 4, 2025Samina Qureshi Award
January 1, 2019 - December 4, 2025Dean’s List
January 1, 2019 - December 4, 2025Overall Distinction
January 1, 2019 - December 4, 2025Universal Design Award
January 1, 2025 - December 4, 2025Samina Qureshi Award
January 1, 2019 - December 4, 2025Overall Distinction
January 1, 2019 - December 4, 2025Dean’s List
January 1, 2019 - December 4, 2025Universal Design Award
January 1, 2025 - December 4, 2025Samina Qureshi Award
January 1, 2019 - December 4, 2025Overall distinction
January 1, 2019 - December 4, 2025Dean’s List
January 1, 2019 - December 4, 2025Universal Design Award
January 1, 2025 - December 4, 2025Samina Qureshi Award
January 1, 2019 - December 4, 2025Overall Distinction
January 1, 2019 - December 4, 2025Dean’s List
January 1, 2019 - December 4, 2025Universal Design Award
January 1, 2025 - December 4, 2025Samina Qureshi Award
January 1, 2019 - December 4, 2025Overall distinction
January 1, 2019 - December 4, 2025Dean’s List
January 1, 2019 - December 4, 2025Universal Design Award
January 1, 2025 - January 16, 2026Samina Qureshi Award | IVSAA
January 1, 2019 - January 16, 2026Overall distinction | IVSAA
January 1, 2019 - January 16, 2026Dean’s List | IVSAA
January 1, 2019 - January 16, 2026Universal Design Award
January 1, 2025 - January 16, 2026Samina Qureshi Award
January 1, 2019 - January 16, 2026Overall distinction
January 1, 2019 - January 16, 2026Dean’s List
January 1, 2019 - January 16, 2026Universal Design Award
January 1, 2025 - January 16, 2026Samina Qureshi Award
January 1, 2019 - January 16, 2026Overall Distinction
January 1, 2019 - January 16, 2026Dean’s List
January 1, 2019 - January 16, 2026Industry Experience
Software & Internet, Media & Entertainment, Education, Professional Services, Other, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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