Retail Category Executive at Broadway Retail

Driving brand success through strategic category management; wrote well-researched and targeted content for consumers; managed social media content on platforms like Facebook and WhatsApp; analysed social media performance for optimization and impactful results; collaborated with brands for social media campaigns and offline events to enhance brand visibility; conducted market research including competitor analysis to support business decisions; coordinated with cross-functional teams to streamline marketing operations and improve efficiency; managed PR initiatives, including conceptualizing and sending PR kits to 200+ influencers, investors, and key stakeholders; regularly conducted customer surveys to gather feedback and refine marketing strategies; monitored performance of onboarded brands using metrics such as sales and engagement; coordinated with vendors for timely product listings, inventory management, and pricing accuracy; assisted in curating category-specific campaigns to bo