I am a UX/UI Designer with 5+ years of experience designing user-centered digital products for web and mobile. I specialize in UX research, wireframing, prototyping, and usability testing to create intuitive and accessible interfaces. I’m proficient with Figma, WCAG accessibility standards, and modern design workflows.
I thrive in cross-functional teams, collaborating with developers and product managers to deliver responsive, user-focused solutions. I also build design systems, define user personas, and map product design workflows to ensure cohesive experiences across platforms.
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The link to my Portfolio: https://www.behance.net/samirabalayolu1
Project Type: UX/UI Design, Creative Direction, Dashboard Design
Tools Used: Figma, AutoLayout
Duration: 2 Days
🔷 Overview
This project showcases a dashboard prototype I designed for ANTPARK, a company offering automated parking payment solutions. The objective was to streamline internal operator workflows and deliver actionable insights through a responsive and intuitive interface. I applied both UX research and visual design principles, integrating Hozah’s brand identity and operational needs.
🎯 Purpose & Goals
Provide ANTPARK’s internal site operators and managers with real-time access to key performance metrics.
Ensure fast identification of compliance issues and operational alerts.
Enable immediate, data-informed decisions through a clean, user-focused dashboard.
🧭 Design Process & Assumptions
User Persona: Internal operators/site managers.
Key Goals: Quick access to occupancy, visitor volume, payment method data, and alert cards.
Assumptions: Data comes from ANTPARK’s backend system; visual style follows the official brand.
IA Focus: Easy visibility into compliance, alerts, and operational summaries.
💡 Key Features
Urgent Issue Cards for top-priority alerts (e.g., unpaid visits, low compliance).
Live Data Dropdown for contextual filtering (Live, Last Hour, Today, 7 Days).
“View Details” Modal offering insight into root causes and actions.
Modular Navigation with login, menu selection, and detailed dashboard views.
Fully responsive layout across desktop (1440px), tablet (768px), and mobile (375px).
🛠 Design Decisions
16” MacBook frame for realistic viewport.
Structured layout with scalable components.
Grid system used for consistency across breakpoints.
Cards and tables optimized for quick scanning and filtering.
🎨 Creative Design
As a creative designer with a background in graphic design, I paid special attention to branding fidelity, typography, iconography, and visual hierarchy to ensure clarity and alignment with ANTPARK’s professional aesthetic.
🤝 Collaboration Flow (Hypothetical)
If this were a real-world team collaboration, I would:
Coordinate with backend developers for data structure.
Align with product managers on KPIs and workflows.
Maintain brand tone in design language and user interactions.
⚠️ Disclaimer
This is a personal design exercise based on a creative task. All branding, including the ANTPARK logo and visual assets, are used strictly for non-commercial, educational purposes. I am happy to remove or update any materials upon request.
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