I’m an influencer marketing and digital growth specialist based in Kuala Lumpur, focused on building high-impact KOL and creator campaigns across South East Asia. I’m hands-on with creator discovery and vetting, auditing engagement and audience metrics, and aligning deliverables so brands stay consistent while still performing well on social commerce. I also manage performance marketing campaigns using Meta Ads and Yezza, track ROAS/CPC and audience retention, and turn analytics into clear recommendations for improving ROI and reach in localized markets. Alongside my work in campaign optimization, I coordinate production direction for videos and creative assets using tools like Adobe Premiere Pro and Canva, and I’m fluent in Bahasa Indonesia with professional English.…

SAMIIYYAH ABDULLAH ACHMAD MADHY

I’m an influencer marketing and digital growth specialist based in Kuala Lumpur, focused on building high-impact KOL and creator campaigns across South East Asia. I’m hands-on with creator discovery and vetting, auditing engagement and audience metrics, and aligning deliverables so brands stay consistent while still performing well on social commerce. I also manage performance marketing campaigns using Meta Ads and Yezza, track ROAS/CPC and audience retention, and turn analytics into clear recommendations for improving ROI and reach in localized markets. Alongside my work in campaign optimization, I coordinate production direction for videos and creative assets using tools like Adobe Premiere Pro and Canva, and I’m fluent in Bahasa Indonesia with professional English.…

Available to hire

I’m an influencer marketing and digital growth specialist based in Kuala Lumpur, focused on building high-impact KOL and creator campaigns across South East Asia. I’m hands-on with creator discovery and vetting, auditing engagement and audience metrics, and aligning deliverables so brands stay consistent while still performing well on social commerce.

I also manage performance marketing campaigns using Meta Ads and Yezza, track ROAS/CPC and audience retention, and turn analytics into clear recommendations for improving ROI and reach in localized markets. Alongside my work in campaign optimization, I coordinate production direction for videos and creative assets using tools like Adobe Premiere Pro and Canva, and I’m fluent in Bahasa Indonesia with professional English.

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Language

English
Advanced

Work Experience

Marketing Influencer Executive at Tohigh Media Sdn Bhd
November 1, 2025 - Present
Oversee end-to-end influencer marketing campaigns, ensuring structural alignment between corporate brand guidelines and creator creative execution. Audit, scout, and select local content creators and KOLs based on real-time audience analytics, engagement metrics, and cultural demographics. Analyze algorithm behavior to optimize social commerce impact and improve campaign effectiveness.
Regional Influencer Marketing Executive at Tohigh Media Sdn Bhd
August 1, 2025 - December 1, 2025
Strategically managed end-to-end influencer marketing campaigns to maintain brand alignment across regional creator deliverables. Scoped and onboarded KOLs by analyzing real-time engagement metrics, audience demographics, and algorithm shifts to support social commerce conversion. Evaluated campaign performance and provided data-driven recommendations to optimize ROI and localized reach across SEA markets.
Digital Marketing Intern at Femma Clinic
August 1, 2025 - December 31, 2025
Create and manage digital marketing content using Yezza and Meta Ads platforms. Prepare advertising reports and analyze performance metrics to optimize campaigns. Communicate with customers, maintain client relationships, and support brand loyalty. Conduct market research to track trends and inform marketing strategies.
Digital Marketing & Campaign Specialist at Femma Clinic
January 1, 2024 - March 1, 2024
Built, optimized, and monitored paid performance ad campaigns using Meta Ads and Yezza to improve lead capture and customer conversion. Produced daily and weekly performance analytics reporting on ROAS, CPC, and audience retention. Conducted localized market research to match creative direction with current health and wellness consumer trends.
International Supervisory Committee Member at Overseas Elections Supervisory Agency (PANWASLU 2024)
January 1, 2022 - December 1, 2025
Coordinated multi-agency communications and managed stakeholder relationships during international operations. Ensured strict regulatory compliance throughout oversight activities.
Private Tutor (Elementary Level)
June 1, 2018 - November 30, 2020
Delivered personalized tutoring sessions in mathematics, science, and language studies. Designed lesson plans aligned with individual learning goals and monitored student progress to support improvement over time.

Education

Bachelor of Media and Communication (Hons) at Albukhary International University
October 1, 2022 - December 5, 2025
Bachelor of Media and Communication (Hons) Honors/Awards at Albukhary International University
January 11, 2030 - September 24, 2026

Qualifications

Albukhary Scholarship Program & Beasiswa Cendikia BAZNAS (recipient)
November 30, 2022 - August 18, 2025
Dean’s List Awardee (Semesters 2, 3, and 5)
November 30, 2022 - August 18, 2025
First Winner, Titanic Competition (Cerdas Cermat Group)
November 24, 2024 - August 18, 2026

Industry Experience

Media & Entertainment, Education, Government, Healthcare, Non-Profit Organization, Professional Services, Retail