Conversion Rate Optimization Manager at 1-800Accountant

Own the CRO strategy and website performance for the marketing department with emphasis on user behavior analysis and A/B testing; align strategies with the paid digital manager, paid social manager, and email team; provide feedback and guidance to the design team and collaborate on new website assets; grew landing page conversion rate from 2.4% to 5.5% over two years.

Conversion Scientist at Conversion Sciences

Lead conversion rate optimization (CRO) strategy for multiple clients spending over $9k/month for CRO services; work closely with the developers and designers to execute the CRO strategy.

Director of CRO at Brainlabs Digital (formerly Hanapin Marketing)

Lead CRO strategy and growth for the United States region of the business; work with the new business team to pitch CRO and cross-sell CRO to existing clientele; partner with HR to hire for CRO team and support growth (UX researcher, UX designer, UX developer, Conversion Analyst, CRO strategist); grew CRO program from less than $30k to over $85k in monthly recurring revenue.

Associate Director of CRO at Brainlabs Digital (formerly Hanapin Marketing)

Work with operating partners and group account directors across the United States to grow CRO business and pitch CRO to existing paid digital clientele; supervise a team responsible for approximately $30K+ in monthly recurring revenue dedicated specifically to CRO services; collaborate with head of CRO in the UK to align programs and move product forward; develop the overall CRO product offering and sales approach to fuel growth.

Sr. CRO Manager at Hanapin Marketing

Lead CRO strategy and client communication for enterprise-level accounts; analyze user behavior using third-party tools to create A/B, multivariate, or split tests that increase revenue or leads; supervise a team responsible for approximately $25-$30K in monthly recurring revenue dedicated to CRO services; provide training and coaching for technical skills and employee development; contribute marketing content for whitepapers and webinars; speaker at Hero Conf (2017).

CRO Manager at Hanapin Marketing

Trained employees on how to analyze user behavior and deliver CRO tests and strategies; presented test results, strategy, and performance reviews both virtually and at on-site client meetings.

Production Associate at Hanapin Marketing

Supported account managers by creating and optimizing paid campaigns in search and display platforms to increase efficiency and reach clients’ digital marketing goals.

Web Design Intern at Quantum 7

Maintain and update the company’s website hosted on WordPress while incorporating HTML/CSS styling; create and maintain an additional WordPress site to promote the CEO’s book; collaborate with developers and social media marketing teams to deliver projects and information needed to maintain and promote our Learning and Development Software.

Director of CRO at Brainlabs Digital; formerly Hanapin Marketing

Lead CRO strategy and growth for the United States; pitch CRO to new business and cross-sell to existing clients; partnered with HR to grow the team and define CRO products; grew CRO program from under $30k to over $85k in monthly recurring revenue.