Santiago M. López - Samlo

I’m a Creative Director, Illustrator and Visual Development Artist based in Barcelona, Spain, with over 10 years of experience helping brands, publishers and entertainment studios bring ideas to life through compelling visual storytelling.

I specialize in illustration, character design, visual development, branding and creative strategy, working across publishing, advertising, animation and digital media.

Throughout my career I’ve collaborated with global brands including Netflix, Apple, Coca-Cola, McDonald’s, LG, Montblanc and Headspace, as well as authors, agencies and non-profit organizations.

What sets me apart is the combination of artistic craftsmanship and strategic thinking. Whether creating a children’s book, developing a visual identity or designing characters for an entertainment project, my goal is always the same: deliver meaningful work that connects with people and exceeds expectations.