WY

WEI YUN (SAMMY) CHEN

Available to hire

I am an International Marketing Specialist with over four years of experience leading cross-functional online and offline marketing campaigns.

About

I am an International Marketing Specialist with over four years of experience leading cross-functional online and offline marketing campaigns. I supported regional sales growth by 75% YOY across various markets (LATAM, SEA, ME and AF) from 2020 to 2022. I have hands-on experience of market development, onboarding new clients, and design customer journey and sales campaign for different market regions.

  • 7 years' experience
  • Joined January 2026

Languages

  • EnglishAdvanced
  • DutchIntermediate

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Retail

Work experience

Senior International Marketing Specialist · Giant GroupJan 2023 – Present · 3 yrs 11 mos

Spearheaded Giant’s entry into Thailand through a product launch and an ambassador campaign, growing the follower base by 3,000+ within three months. Planned and executed digital campaigns across 10+ international markets, contributing to a 75% sales increase in 2022.

International Marketing Specialist · Giant GroupJan 2020 – Jan 2023 · 3 yrs 1 mo

Supported Shopify-based distributor websites, ensuring consistent UX/UI and accurate product listings. Collaborated with partners to design analytics dashboards for tracking engagement and KPIs.

International Marketing Assistant · BevCorpDec 2018 – Jun 2019 · 7 mos

Conducted market research across Asia to improve brand visibility, contributing to business development and partnerships in the Netherlands.

Education

Master · University of Amsterdam2024 – 2025
International Bachelor of Communication and Media · Erasmus University Rotterdam2018 – 2019
Bachelor · National Chengchi University (Taipei)2014 – 2018

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