I am an International Marketing Specialist with over four years of experience leading cross-functional online and offline marketing campaigns. I supported regional sales growth by 75% YOY across various markets (LATAM, SEA, ME and AF) from 2020 to 2022. I have hands-on experience of market development, onboarding new clients, and design customer journey and sales campaign for different market regions.

WEI YUN (SAMMY) CHEN

I am an International Marketing Specialist with over four years of experience leading cross-functional online and offline marketing campaigns. I supported regional sales growth by 75% YOY across various markets (LATAM, SEA, ME and AF) from 2020 to 2022. I have hands-on experience of market development, onboarding new clients, and design customer journey and sales campaign for different market regions.

Available to hire

I am an International Marketing Specialist with over four years of experience leading cross-functional online and offline marketing campaigns. I supported regional sales growth by 75% YOY across various markets (LATAM, SEA, ME and AF) from 2020 to 2022. I have hands-on experience of market development, onboarding new clients, and design customer journey and sales campaign for different market regions.

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Experience Level

Expert

Language

English
Advanced
Dutch
Intermediate

Work Experience

Senior International Marketing Specialist at Giant Group
January 1, 2023 - Present
Spearheaded Giant’s entry into Thailand through a product launch and an ambassador campaign, growing the follower base by 3,000+ within three months. Planned and executed digital campaigns across 10+ international markets, contributing to a 75% sales increase in 2022.
International Marketing Specialist at Giant Group
January 1, 2020 - January 1, 2023
Supported Shopify-based distributor websites, ensuring consistent UX/UI and accurate product listings. Collaborated with partners to design analytics dashboards for tracking engagement and KPIs.
International Marketing Assistant at BevCorp
December 1, 2018 - June 1, 2019
Conducted market research across Asia to improve brand visibility, contributing to business development and partnerships in the Netherlands.

Education

Master at University of Amsterdam
January 1, 2024 - January 1, 2025
International Bachelor of Communication and Media at Erasmus University Rotterdam
September 1, 2018 - June 1, 2019
Bachelor at National Chengchi University (Taipei)
September 1, 2014 - June 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail