Hi, I'm Abbas Mumtaz. I'm a results-driven digital content and communications leader with over 15 years of experience across broadcast media, digital strategy, and corporate communications. I have a proven track record of leading multi-platform content operations, increasing audience engagement, and strengthening brand reputation while effectively managing crisis communications. I specialize in social media strategy, stakeholder engagement, performance analytics, and team leadership. I enjoy building collaborative teams, translating audience insights into high-impact content, and delivering measurable growth for brands in fast-paced environments.

Abbas Mumtaz

Hi, I'm Abbas Mumtaz. I'm a results-driven digital content and communications leader with over 15 years of experience across broadcast media, digital strategy, and corporate communications. I have a proven track record of leading multi-platform content operations, increasing audience engagement, and strengthening brand reputation while effectively managing crisis communications. I specialize in social media strategy, stakeholder engagement, performance analytics, and team leadership. I enjoy building collaborative teams, translating audience insights into high-impact content, and delivering measurable growth for brands in fast-paced environments.

Available to hire

Hi, I’m Abbas Mumtaz. I’m a results-driven digital content and communications leader with over 15 years of experience across broadcast media, digital strategy, and corporate communications. I have a proven track record of leading multi-platform content operations, increasing audience engagement, and strengthening brand reputation while effectively managing crisis communications.

I specialize in social media strategy, stakeholder engagement, performance analytics, and team leadership. I enjoy building collaborative teams, translating audience insights into high-impact content, and delivering measurable growth for brands in fast-paced environments.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Urdu
Fluent

Work Experience

Producer Digital Media at Samaa TV
February 1, 2023 - Present
Lead digital content strategy across multiple social media platforms. Develop and execute high impact content aligned with audience insights. Oversee live streaming operations and optimize video content. Monitor analytics including reach and engagement rate. Manage audience interaction and safeguard brand credibility.
Manager Digital Media at News One
August 1, 2020 - December 1, 2022
Directed digital publishing and social media strategy. Increased online viewership through strategic content planning. Supervised live broadcast streaming and digital workflows. Generated analytical reports for senior management. Strengthened brand positioning through proactive engagement.
Assistant Manager Social Media at BOL TV
March 1, 2017 - April 1, 2018
Developed and executed social media strategies. Enhanced digital engagement through optimized distribution. Conducted data driven analysis to refine content strategy.
Communications Lead at DWA
February 1, 2006 - March 1, 2014
Led national and international communication initiatives. Managed stakeholder relations including NGOs and government entities. Represented organization in media engagements and public forums.

Education

Masters in Mass Communication at Federal Urdu University
January 11, 2030 - April 7, 2026
Bachelor of Arts in Mass Communication at Islamia University Bahawalpur
January 11, 2030 - April 7, 2026
Certification in Digital Media at IPA Karachi
January 11, 2030 - April 7, 2026

Qualifications

Certification in Digital Media
January 11, 2030 - April 7, 2026

Industry Experience

Media & Entertainment, Professional Services