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I’m a results-driven Paid Social professional with experience at manager level across both B2C and B2B clients, including Shell Energy. I’ve worked with global brands such as Sky Showtime, L’Oréal, Paramount, Huawei, e.l.f. Cosmetics, Colgate and Lombard Odier, planning, building and optimising campaigns across platforms like Meta, LinkedIn, DV360 and Google Ads, always focused on driving real business results rather than just platform metrics. I take a data-led approach to my work, using tools like Excel, Google Analytics and Power BI to find insights, improve performance and make smarter budget decisions. Alongside this, I’ve managed and supported offshore teams, helping improve structure, workflows and overall output. I’m always looking for ways to work more efficiently, whether that’s automating reporting, improving processes or fixing things that slow teams down. I also focus a lot on clear communication and collaboration, making sure campaigns run smoothly and clients feel confident in the work we’re delivering.…I’m a results-driven Paid Social professional with experience at manager level across both B2C and B2B clients, including Shell Energy. I’ve worked with global brands such as Sky Showtime, L’Oréal, Paramount, Huawei, e.l.f. Cosmetics, Colgate and Lombard Odier, planning, building and optimising campaigns across platforms like Meta, LinkedIn, DV360 and Google Ads, always focused on driving real business results rather than just platform metrics. I take a data-led approach to my work, using tools like Excel, Google Analytics and Power BI to find insights, improve performance and make smarter budget decisions. Alongside this, I’ve managed and supported offshore teams, helping improve structure, workflows and overall output. I’m always looking for ways to work more efficiently, whether that’s automating reporting, improving processes or fixing things that slow teams down. I also focus a lot on clear communication and collaboration, making sure campaigns run smoothly and clients feel confident in the work we’re delivering.

Sameeem Safi

Content Creator, Photographer, Videographer, +1

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I’m a results-driven Paid Social professional with experience at manager level across both B2C and B2B clients, including Shell Energy. I’ve worked with global brands such as Sky Showtime, L’Oréal, Paramount, Huawei, e.l.f. Cosmetics, Colgate and Lombard Odier, planning, building and optimising campaigns across platforms like Meta, LinkedIn, DV360 and Google Ads, always focused on driving real business results rather than just platform metrics. I take a data-led approach to my work, using tools like Excel, Google Analytics and Power BI to find insights, improve performance and make smarter budget decisions. Alongside this, I’ve managed and supported offshore teams, helping improve structure, workflows and overall output. I’m always looking for ways to work more efficiently, whether that’s automating reporting, improving processes or fixing things that slow teams down. I also focus a lot on clear communication and collaboration, making sure campaigns run smoothly and clients feel confident in the work we’re delivering.…I’m a results-driven Paid Social professional with experience at manager level across both B2C and B2B clients, including Shell Energy. I’ve worked with global brands such as Sky Showtime, L’Oréal, Paramount, Huawei, e.l.f. Cosmetics, Colgate and Lombard Odier, planning, building and optimising campaigns across platforms like Meta, LinkedIn, DV360 and Google Ads, always focused on driving real business results rather than just platform metrics. I take a data-led approach to my work, using tools like Excel, Google Analytics and Power BI to find insights, improve performance and make smarter budget decisions. Alongside this, I’ve managed and supported offshore teams, helping improve structure, workflows and overall output. I’m always looking for ways to work more efficiently, whether that’s automating reporting, improving processes or fixing things that slow teams down. I also focus a lot on clear communication and collaboration, making sure campaigns run smoothly and clients feel confident in the work we’re delivering.

Available to hire

I’m a results-driven Paid Social professional with experience at manager level across both B2C and B2B clients, including Shell Energy. I’ve worked with global brands such as Sky Showtime, L’Oréal, Paramount, Huawei, e.l.f. Cosmetics, Colgate and Lombard Odier, planning, building and optimising campaigns across platforms like Meta, LinkedIn, DV360 and Google Ads, always focused on driving real business results rather than just platform metrics. I take a data-led approach to my work, using tools like Excel, Google Analytics and Power BI to find insights, improve performance and make smarter budget decisions.

Alongside this, I’ve managed and supported offshore teams, helping improve structure, workflows and overall output. I’m always looking for ways to work more efficiently, whether that’s automating reporting, improving processes or fixing things that slow teams down. I also focus a lot on clear communication and collaboration, making sure campaigns run smoothly and clients feel confident in the work we’re delivering.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Paid Social Manager (B2B – Shell Energy) at Wavemaker

May 1, 2025 - February 1, 2026

Led cross-channel planning across paid social, programmatic, print and app installs on Meta, aligning activity to business goals and driving measurable sales growth. Managed a team of 15 offshore specialists, improving structure, workflows and delivery efficiency. Streamlined key operational processes including billing and media plan checks, reducing errors and turnaround time, increasing capacity for higher-value strategic work. Combined with a data-led approach to planning and optimisation, this improved performance, reporting clarity and budget efficiency across markets.

Senior Paid Social Executive (B2C) at Wavemaker

November 1, 2023 - May 1, 2025

Led the successful execution of paid media campaigns, collaborating closely with clients, internal teams, and 26 external display partners. Clear communication and effective coordination throughout planning to trafficking resulted in performance exceeding the previous campaign by over 50%. Developed an Excel-based social media dashboard that more than doubled reporting efficiency, enabling more focused media planning and optimisation. Presented and implemented data-driven strategies across channels to secure added-value benefits from partners and strong overall results. Implemented an innovative programmatic approach to a YouTube campaign that grew followers by 50% and boosted views, completions and website traffic.

Paid Social Executive (B2C/B2B) at Wavemaker

June 1, 2022 - November 1, 2023

Proactively monitored campaign performance daily, ensuring proper pacing and recommending budget adjustments to maximise ROI across all channels. Developed and executed paid social campaigns across Facebook, Instagram, LinkedIn and Twitter, leveraging platform-specific expertise to optimise media plans and inform future strategy. Used advanced Excel, Google Analytics and Power BI to provide actionable insights and optimise performance. Built strong client relationships through regular reporting and communication, consistently earning high client ratings.

Content Creator at Freelance

November 1, 2018 - June 1, 2022

Developed and executed engaging social media strategies for high-profile football athletes, driving audience growth and brand awareness through compelling content. Collaborated with brands like Puma, Cisco and Lynx, delivering high-quality projects on time and within budget. Strong organisational and project management skills ensured seamless execution across multiple simultaneous client projects.