I’m a sports-focused writer, content creator and online media professional with a proven track record of delivering engaging, high-pressure storytelling across live events, interviews and match reports. I’ve planned and executed multi-channel marketing and media strategies for rugby and other sporting organisations, while producing graphics, social content and post-match coverage that connects with fans and sponsors alike. I thrive in fast-paced environments and enjoy collaborating with coaches, players and brands to tell compelling sporting stories.

Samuel Carroll

I’m a sports-focused writer, content creator and online media professional with a proven track record of delivering engaging, high-pressure storytelling across live events, interviews and match reports. I’ve planned and executed multi-channel marketing and media strategies for rugby and other sporting organisations, while producing graphics, social content and post-match coverage that connects with fans and sponsors alike. I thrive in fast-paced environments and enjoy collaborating with coaches, players and brands to tell compelling sporting stories.

Available to hire

I’m a sports-focused writer, content creator and online media professional with a proven track record of delivering engaging, high-pressure storytelling across live events, interviews and match reports. I’ve planned and executed multi-channel marketing and media strategies for rugby and other sporting organisations, while producing graphics, social content and post-match coverage that connects with fans and sponsors alike. I thrive in fast-paced environments and enjoy collaborating with coaches, players and brands to tell compelling sporting stories.

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Language

English
Fluent

Work Experience

Experience Media and Marketing Officer at Nottingham Rugby
September 1, 2021 - June 30, 2024
Planned and executed the Championship rugby club’s online and marketing strategy as part of a small team. Secured and managed corporate and personal sponsorships for players and individually managed the club’s social media channels and website. Conducted interviews with players and coaches, designed graphics for social media and secured sponsorships and collaborations. Responsible for writing and designing the match day programme for every home game, wrote match previews and reports for the club website and the Nottingham Post newspaper, and controlled live social media commentary during every home game. Post-match reporting within an hour of the final whistle.
Media and Marketing Officer at Wales Touch Association
January 1, 2022 - May 31, 2022
Revitalised the organisation’s online and social media presence. Redesigned the website from scratch, added a news feed, a list of affiliated clubs and a guide on how to play the sport. Created a social media strategy for the 2022 European Touch Championships and more than doubled social media interactions over five months.
Football Coach and Counsellor at Camp Androscoggin, USA
June 1, 2022 - August 31, 2022
Coached and supported American children aged eight to fifteen, focusing on welfare and development during seven-week periods. Part of a team of six coaches planning and delivering activities to maximise outcomes. Promoted to acting head of football during 2024 season planning.
Football Coach and Counsellor at Camp Androscoggin, USA
June 1, 2023 - August 31, 2023
Continued coaching and welfare responsibilities for young players, coordinating activities and supporting camp operations.
Football Coach and Counsellor at Camp Androscoggin, USA
June 1, 2024 - August 31, 2024
Returned to coaching roles for Summer 2024, focusing on player development and welfare.
Writer at Sussex County Football Association
February 1, 2020 - March 31, 2020
Wrote match reports for academy and non-league cup matches for the Sussex County FA website. Conducted post-match interviews with managers and tracked match statistics.
Writer at Shoot Magazine
November 1, 2018 - August 31, 2019
Wrote long-form features and transfer-related stories for Shoot Magazine’s website; contributed to the 2020 Shoot Annual and featured a piece on European goal scorers.
Football Referee at Nottinghamshire FA
August 1, 2016 - May 31, 2022
Officiated grassroots football matches across age groups from under 8s to under 17s.
Teaching Assistant at South Wilford Church of England Primary School
January 1, 2025 - July 31, 2025
Returning from travel in the US to support a Key Stage 1 class, assisting with whole-class delivery and one-to-one support for children with additional needs; collaborated with the class teacher and broader teaching team. Delivered activities and created a weekly online newsletter for the centre.
Driver at Rok Logistics
September 1, 2025 - Present
Full-time work delivering Amazon packages during the busy Christmas period; part of a team ensuring all parcels were delivered on time using defined routes.
Volunteer at Nottingham Diocesan Catholic Youth Service
August 1, 2021 - December 31, 2021
Welcomed children on school trips and supported a large team of volunteers; executed a marketing strategy to promote the centre locally; produced weekly YouTube videos and a weekly online newsletter.

Education

BA (Hons) in Sports Journalism (First Class) at University of Brighton
January 1, 2018 - September 1, 2021
BBB in Business, PE and Psychology at The Beckett Sixth Form
January 1, 2016 - January 1, 2018
GCSEs (11 A*-C) at The Beckett School, Nottingham
January 1, 2011 - January 1, 2016

Qualifications

First Class Honours BA (Hons) in Sports Journalism
January 1, 2018 - September 1, 2021
BBB in Business, PE and Psychology
January 1, 2016 - January 1, 2018
GCSEs (11 A*-C)
January 1, 2011 - January 1, 2016

Industry Experience

Media & Entertainment, Education, Professional Services