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Hi, I’m Samuel Mikael, a marketing and advertising professional with 5 years of hands-on experience in performance marketing, account management, and brand storytelling. I specialize in turning data into action, optimizing multi-market campaigns, and delivering measurable results for luxury and consumer brands. Based in Geneva and fluent in English, French, and Italian, I partner with global teams to drive growth across Europe and beyond. I’m passionate about crafting narratives that connect brands with audiences while keeping a sharp eye on efficiency and ROI.…Hi, I’m Samuel Mikael, a marketing and advertising professional with 5 years of hands-on experience in performance marketing, account management, and brand storytelling. I specialize in turning data into action, optimizing multi-market campaigns, and delivering measurable results for luxury and consumer brands. Based in Geneva and fluent in English, French, and Italian, I partner with global teams to drive growth across Europe and beyond. I’m passionate about crafting narratives that connect brands with audiences while keeping a sharp eye on efficiency and ROI.

Samuel Mikael

Performance Marketer, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Samuel Mikael, a marketing and advertising professional with 5 years of hands-on experience in performance marketing, account management, and brand storytelling. I specialize in turning data into action, optimizing multi-market campaigns, and delivering measurable results for luxury and consumer brands. Based in Geneva and fluent in English, French, and Italian, I partner with global teams to drive growth across Europe and beyond. I’m passionate about crafting narratives that connect brands with audiences while keeping a sharp eye on efficiency and ROI.…Hi, I’m Samuel Mikael, a marketing and advertising professional with 5 years of hands-on experience in performance marketing, account management, and brand storytelling. I specialize in turning data into action, optimizing multi-market campaigns, and delivering measurable results for luxury and consumer brands. Based in Geneva and fluent in English, French, and Italian, I partner with global teams to drive growth across Europe and beyond. I’m passionate about crafting narratives that connect brands with audiences while keeping a sharp eye on efficiency and ROI.

Available to hire

Hi, I’m Samuel Mikael, a marketing and advertising professional with 5 years of hands-on experience in performance marketing, account management, and brand storytelling. I specialize in turning data into action, optimizing multi-market campaigns, and delivering measurable results for luxury and consumer brands.

Based in Geneva and fluent in English, French, and Italian, I partner with global teams to drive growth across Europe and beyond. I’m passionate about crafting narratives that connect brands with audiences while keeping a sharp eye on efficiency and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Italian

Fluent

Work Experience

Performance Marketing Specialist at LG, Digital Luxury Group

January 1, 2025 - November 26, 2025

Manage CHF 900K annual media spend across 105+ campaigns (Meta, Google Ads, Teads) for luxury beauty and lifestyle brands; generated CHF 1.9M in revenue with 2.80x ROAS across 7 European markets (AT, CH, DE, ES, FR, IT, UK). Lead La Prairie's performance strategy, deploying market-specific optimization, achieving 33.1x ROAS in Italy, 27.1x ROAS in Spain, and a 76% CPA reduction (from CHF 14 to CHF 3) in 2025. Built automated reporting infrastructure using BigQuery and Looker Studio Pro, cutting weekly workload by 90% and enabling real-time performance monitoring. Supported new business development through competitive intelligence and strategic analysis (Chopard, Malin+Goetz, NFL Las Vegas Raiders), delivering market research, creative recommendations, and strategy proposals.

International Account Executive at Havas Media France SA

February 28, 2025 - February 28, 2025

Managed strategic account oversight for Lactalis (€40M+ budget), supervising compliance of local agency recommendations with global brand guidelines across 20+ international markets and coordinating campaign launch processes. Activated media campaigns for McCain across France, Germany, Belgium, and Italy (€8M annual budget), coordinating social media, Google, YouTube, Teads, TV, and OOH, delivering 750M+ impressions for frozen food product lines. Supported EpiWero payment app launch across France, Germany, and Belgium (€2M+ budget), developing brand positioning strategy and coordinating TV, OOH, and digital activations that achieved the #1 App Store ranking within two weeks of launch.

International Account Executive at Publicis Media France SA

September 30, 2023 - September 30, 2023

Supported Stellantis automotive brands across 10 European markets (€100M+ combined annual budget), coordinating local agency communications and consolidating performance reporting. Managed day-to-day client requests and market coordination, utilizing audience insight tools (TGI, GWI, Google Insights Finder) to support consumer trend analysis and campaign optimization for automotive product launches and promotional campaigns.