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Hi, I'm Samuel, a CRM & Lifecycle Marketing Specialist with 4+ years of ecommerce experience across global brands. I help brands optimize customer journeys across email, apps, and web, using segmentation and personalization to boost engagement, retention, and revenue. I love turning data into action: running A/B tests, and optimising campaigns to deliver cohesive trading moments.…

Samuel Szyman

Growth Marketer, Marketing Automation Specialist, Product Marketer, +4

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Hi, I'm Samuel, a CRM & Lifecycle Marketing Specialist with 4+ years of ecommerce experience across global brands. I help brands optimize customer journeys across email, apps, and web, using segmentation and personalization to boost engagement, retention, and revenue. I love turning data into action: running A/B tests, and optimising campaigns to deliver cohesive trading moments.…

Available to hire

Hi, I’m Samuel, a CRM & Lifecycle Marketing Specialist with 4+ years of ecommerce experience across global brands. I help brands optimize customer journeys across email, apps, and web, using segmentation and personalization to boost engagement, retention, and revenue.

I love turning data into action: running A/B tests, and optimising campaigns to deliver cohesive trading moments.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Online Merchandiser at DEPT (eBay)

August 15, 2022 - August 9, 2024

Optimised on-site merchandising and trading activity to improve conversion and overall commercial performance. Leveraged customer and site analytics to inform UX enhancements and product visibility improvements. Partnered cross-functionally to deliver cohesive campaigns aligned to key trading moments and launches.

CRM Manager at PUMA

August 12, 2024 - February 6, 2026

Led end-to-end CRM and lifecycle marketing across email, app, and web. Drove engagement, retention, and revenue growth through segmentation and personalization. Led campaign optimization strategy including A/B testing and performance analysis, using customer data to continuously improve targeting and commercial outcomes. Supported cross-functional teams to deliver cohesive campaigns aligned to key trading moments.

Ecommerce & Operations Executive at PUMA

August 16, 2021 - August 12, 2022

Supported end-to-end eCommerce operations, ensuring accurate product, pricing, and promotional execution while maintaining site health and order flow. Contributed to reporting and process improvements to enhance operational efficiency and customer experience.