Available to hire
Digital Creator & Social Media Marketer with 5+ years of international experience in luxury, bridal, and e-commerce brands. Born and raised in Dubai, UAE, currently based in Toronto, actively seeking relocation opportunities to Dubai.
Proven success in scaling social media platforms, executing global campaigns, and driving revenue growth. Notably managed campaigns for Netflix & CBC’s reality TV show Bollywood, giving a North American bridal brand global visibility. Skilled in multi-platform content creation, YouTube channel management (shorts & longform), paid advertising, and influencer collaborations. Fun Fact: My work has been featured on CBC, Netflix, and YouTube, highlighting my role in campaign execution and digital strategy.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Hindi
Fluent
Urdu
Fluent
Work Experience
Social Media Manager & Content Specialist at Chandan Fashion
February 1, 2011 - PresentManaged and enhanced online presence across Instagram, TikTok, YouTube, and Facebook through strategic content planning and community engagement, increasing Instagram followers from 30,000 to 91,700 and TikTok followers from 54,000 to 53,600. Generated 2.4M views on Instagram Reels and 1.3M likes on TikTok, led content creation and strategy. Created and executed marketing campaigns for CBC's show Bollywood, including ideation, script writing, and promotion on Chandan Fashion's social channels. Created and edited content with CapCut and Canva (social posts, graphics, website banners, newsletters). Drove international growth, expanding the client base to New Zealand, Australia, the US, and Europe. Spearheaded influencer collaborations, coordinated events, photoshoots, and pop-ups from concept to execution, including developing storylines, casting models, and assembling creative teams. Recruited marketing assistants and sales personnel, handled customer inquiries via social media and phon
Product Developer at ZUDO
May 1, 2024 - September 21, 2025Developed product plans and researched trends to inform the catalog; managed the product life cycle from sample to production and sourcing overseas suppliers. Used ClickUp for project management; communicated with internal teams via Slack and external suppliers through WeChat and WhatsApp. Managed budgets, negotiated pricing with suppliers, and recruited product designers. Developed a diverse range of products including jewelry, tote bags, hoodies, keychains, puzzles, and Paint-by-Number canvases. Sourced suppliers from China, Pakistan, and Turkey via Alibaba; participated in virtual team meetings and led a five-person product development team. Collaborated with other departments to plan upcoming product launches and brainstorm marketing strategies; planned and executed event setups (booth and sales floor management) for the RIS event in Toronto during Christmas holidays.
Social Media Manager & Content Specialist at Chandan Fashion
February 1, 2021 - PresentManaged and enhanced online presence across Instagram, TikTok, YouTube, and Facebook through strategic content planning and community engagement, increasing Instagram followers from 30K to 91.7K and TikTok followers from 54K to 53.6K. Generated 2.4M views on Instagram Reels and 1.3M likes on TikTok, with four viral videos under 2M views. Developed and executed marketing campaigns for CBC’s show Bollywood, including ideation, scripting, and promotion on CBC’s social channels. Created and edited content with CapCut and Canva, including social posts, graphics, website banners, newsletters for Klaviyo, and improved Shopify designs. Drove international growth by engaging content and expanding global client base to New Zealand, Australia, the US, and Europe. Led influencer collaborations with Tia Bhatia and Dragon Queen Priyanka to enhance brand visibility and drive sales. Coordinated events, photoshoots, and pop-ups from concept to execution, including storylines, casting models, and as
Product Developer at ZUDO
May 1, 2024 - September 21, 2025Developed product plans and researched trends to inform the catalogue, managing the product lifecycle from sample to production and sourcing overseas suppliers. Used ClickUp for project management; communicated with internal teams via Slack and external suppliers through WeChat and WhatsApp. Managed budgets, negotiated pricing with suppliers, and recruited product designers from Fiverr, translating design visions into digital files and tech packs. Developed a diverse range of products including jewelry, tote bags, keychains, puzzles, and Paint by Number canvases. Sourced suppliers from China, Pakistan, and Turkey via Alibaba, and managed supplier relationships. Participated in virtual team meetings on Google Meet and led a team of five in the product development department. Collaborated with other departments to plan upcoming product launches and brainstorm marketing strategies. Planned and executed event setups, including booth and sales floor management, for the annual RIS event in T
Social Media Manager & Content Specialist at Chandan Fashion
February 1, 2021 - PresentManaged online presence across Instagram, TikTok, YouTube, and Facebook through strategic planning and community engagement. Grew Instagram followers from 30k to 91.7k and TikTok followers from 54k to 53.6k; generated 2.4M views on Reels and 1.3M likes on TikTok, with four viral videos. Developed and executed marketing campaigns for CBC's show Bollywood, including ideation, scripting, and cross-channel promotion. Created and edited content with CapCut and Canva (posts, graphics, banners, newsletters). Expanded client base to New Zealand, Australia, the US, and Europe. Led influencer collaborations to boost brand visibility and sales. Coordinated events, photoshoots, and pop-ups from concept to execution, including storylines and cast. Recruited marketing assistants, handled inquiries, and led a team to drive campaigns. Planned content calendars in Meta Business Suite and aligned scheduling with CBC Gem airings.
Product Developer at Zudo
May 1, 2024 - September 21, 2025Developed product plans and researched trends to inform the catalog, managing product lifecycle from sampling to production and sourcing overseas suppliers. Used ClickUp for project management, and communicated with internal teams via Slack and external suppliers via WeChat and WhatsApp. Managed budgets, negotiated supplier pricing, and recruited product designers from Fiverr, translating design visions into digital files and tech packs. Built a diverse product range (jewelry, totes, bags, keychains, puzzles, Paint by Number canvases). Sourced suppliers from China, Pakistan, and Turkey through Alibaba and maintained supplier relationships. Participated in virtual team meetings with a five-person product development group and planned upcoming launches with other departments. Planned and executed event setups for the yearly RIS event in Toronto during the Christmas holidays.
Social Media Manager & Content Specialist at Chandan Fashion
February 1, 2021 - PresentManaged and enhanced online presence across Instagram, TikTok, YouTube, and Facebook through strategic content planning and community engagement; grew Instagram followers from 30K to 91.7K and TikTok followers from 54K to 53.6K. Generated 2.4M Instagram Reels views and 1.3M TikTok likes; developed and executed marketing campaigns for CBC's show Boll ywed, including ideation, script writing, and promotions on the brand's social channels. Created and edited content with CapCut and Canva, including social posts, graphics, banners, newsletters for Klaviyo, and improved Shopify design. Drove international growth to New Zealand, Australia, the US, and Europe. Collaborated with influencers to boost brand visibility and sales. Coordinated events, photoshoots, and pop-ups from concept to execution; developed storylines, cast models, and assembled creative teams. Managed content calendars on Meta Business Suite and aligned posts with CBC's team during Bollywed's air time on CBC Gem. Recruited ma
Product Developer at ZuDo
May 1, 2024 - September 24, 2025Developed product plans, sourced trends to inform catalog, managed product lifecycle from sample to production; negotiated with overseas suppliers; used ClickUp for project management and communicated with internal teams via Slack and external suppliers via WeChat and WhatsApp. Managed budgets, negotiated pricing, and recruited product designers; translated design concepts into digital files and tech packs. Developed a diverse product range including jewelry, tote bags, hoodies, keychains, puzzles, and paint-by-number canvases. Sourced suppliers from China, Pakistan, and Turkey through Alibaba; led supplier relationships. Participated in virtual team meetings and led a team of five in product development. Collaborated with other departments to plan upcoming launches and brainstorm marketing strategies. Planned and executed event setups, including booth and sales floor management for the RIS event in Toronto during the Christmas holidays.
Social Media Manager & Content Specialist at Chandan Fashion
February 1, 2021 - PresentManaged and enhanced online presence across Instagram, TikTok, YouTube, and Facebook through strategic content planning and community engagement. Grew Instagram followers from 30,000 to 91,700 and TikTok from 54,000 to 53,600, generating 2.4 million Instagram Reels views and 1.3 million TikTok likes, including four viral videos. Led marketing campaigns for CBC’s show Bollywed, including ideation, scripting, and promotions across CBC’s channels. Created and edited content with CapCut and Canva (social posts, graphics, website banners, newsletters). Expanded international client base to New Zealand, Australia, the US, and Europe. Coordinated influencer collaborations to boost brand visibility and drive sales. Planned events, photoshoots, and pop-ups from concept to execution, including storylines, casting, and team assembly. Managed content calendars on Meta Business Suite and aligned posts with Bollywed’s CBC Gem airing. Recruited marketing assistants and sales personnel, handled
Product Developer at ZU DO
May 1, 2024 - September 24, 2025Developed product plans and researched trends to inform catalog offerings, managing the product life cycle from sample to production and sourcing overseas suppliers. Used ClickUp for project management; communicated with internal teams via Slack and with external suppliers via WeChat and WhatsApp. Managed budgets, negotiated supplier pricing, and recruited product designers from Fiverr, translating design concepts into digital files and tech packs. Developed a diverse range of products (jewelry, tote bags, hoodies, keychains, puzzles, paint-by-number canvases) and sourced suppliers from China, Pakistan, and Turkey via Alibaba, maintaining supplier relationships. Participated in virtual meetings (Google Meet) and led a team of five in product development. Collaborated with other departments to plan upcoming launches and brainstorm marketing strategies. Planned and executed event sets (booths and sales floors) for RIS Toronto during the Christmas holidays.
Social Media Manager & Content Specialist at Chandan Fashion
August 1, 2025 - October 7, 2025Developed and implemented social media and content strategy to grow brand reach in Canada and internationally, focusing on bridal and luxury segments. Led creative direction for multi-channel campaigns across Instagram, TikTok, and YouTube, increasing followers from ~30k to ~93.7k on Instagram and 54k on TikTok. Created high-performing content from concept to final video (scripts, filming, editing). Managed influencer collaborations with Canadian personalities, coordinated fashion shows and pop-up events in Montreal and Ottawa. Built website banners, landing pages, and Shopify store elements to support campaigns. Planned and managed paid social budgets; handled customer service for social channels; recruited and trained junior marketers.
Product Developer at ZU DO
May 1, 2024 - October 7, 2025Managed end-to-end product development process from trend research and planning to sample approvals, supplier sourcing, production, and launch for seasonal and collaboration-based collections. Collaborated with U.S.-based organizations to co-create culturally inspired products aligned with brand identity and audience values. Developed a diverse product catalog including jewelry, tote bags, hoodies, keychains, puzzles, and Paint by Number canvases. Conducted in-depth market research and competitor analysis to guide product innovation and catalog planning. Managed international supplier relationships across China, Pakistan, and Turkey using Alibaba; created technical packs with freelancers and designers; led a five-person development team; used ClickUp for project management and Slack/WeChat for communication. Planned budgets, cost controls, margin analysis, and bulk order negotiations. Coordinated cross-functionally with marketing, design, and sales; planned events and pop-up displays f
Education
Fashion Design & Marketing at Seneca
September 4, 2018 - April 24, 2020Fashion Business Diploma at Seneca College, Toronto, ON
January 1, 2018 - December 31, 2020Fashion Design Diploma at Jawaharlal Nehru Fine Arts University (JNFAU), India
January 1, 2015 - December 31, 2017Fashion Business Diploma at Seneca College
January 1, 2018 - January 1, 2020Fashion Design Diploma at Jawaharlal Nehru Fine Arts University (JNFAU), India
January 1, 2015 - January 1, 2017Fashion Business Diploma at Seneca College
January 1, 2018 - January 1, 2020Fashion Design Diploma at Jawaharlal Nehru Fine Arts University (JNFAU)
January 1, 2015 - January 1, 2017Fashion Business Diploma at Seneca College
January 1, 2018 - January 1, 2020Fashion Design Diploma at Jawaharlal Nehru Fine Arts University
January 1, 2015 - January 1, 2017Fashion Business Diploma at Seneca College
January 1, 2018 - January 1, 2020Fashion Design Diploma at Jawaharlal Nehru Fine Arts University (JNAFAU)
January 1, 2015 - January 1, 2017Fashion Business Diploma at Seneca College
January 1, 2018 - January 1, 2020Fashion Design Diploma at Jawaharlal Nehru Fine Arts University (JNFAU)
January 1, 2015 - January 1, 2017Fashion Business Diploma at Seneca College
January 1, 2018 - January 1, 2020Fashion Design Diploma at Hamstech College
January 1, 2015 - January 1, 2017Fashion Design Degree (Transferred to JNAFAU, India) at Heriot-Watt University
September 1, 2014 - November 1, 2014Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Retail, Professional Services, Wholesale & Distribution, Other, Software & Internet
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Hyderabad today.