Sana Tabassum is the creative director of :scale, a communications studio and platform dedicated to empowering emerging creatives and helping brands tell compelling stories. For the last 6 years, she has built a global community through content, events, and mentoring, while expanding into strategic communication services for creative professionals in architecture and design. Her work focuses on simplifying storytelling and creating transparent, inclusive pathways within the creative industry.

Sana Tabassum

Sana Tabassum is the creative director of :scale, a communications studio and platform dedicated to empowering emerging creatives and helping brands tell compelling stories. For the last 6 years, she has built a global community through content, events, and mentoring, while expanding into strategic communication services for creative professionals in architecture and design. Her work focuses on simplifying storytelling and creating transparent, inclusive pathways within the creative industry.

Available to hire

Sana Tabassum is the creative director of :scale, a communications studio and platform dedicated to empowering emerging creatives and helping brands tell compelling stories.

For the last 6 years, she has built a global community through content, events, and mentoring, while expanding into strategic communication services for creative professionals in architecture and design.

Her work focuses on simplifying storytelling and creating transparent, inclusive pathways within the creative industry.

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Language

English
Advanced

Work Experience

Communications Coordinator at Coffey Architects
August 1, 2025 - Present
Shaping and delivering the studio’s communications strategy, ensuring a consistent brand voice across multiple channels, and managing media engagement to strengthen the studio’s presence within the industry.
Part II Architectural Assistant (Freelance) at Fat Hom Architects
February 1, 2024 - July 1, 2025
Shaping and delivering project communications, supporting design development, and coordinating design outputs for planning and delivery.
Education Communicator Coordinator at Open City Education
September 1, 2023 - March 1, 2024
Assisting with stages 1-4 commercial retrofit projects in London; creating educational content for architecture students and coordinating outreach activities.
Freelance Content Executive at Amplify Creators
July 1, 2023 - September 1, 2023
Managing several clients in the creator economy, delivering high-quality copywriting and visual content across media platforms.
Visiting BA guest critic at University of Greenwich
January 1, 2023 - December 31, 2023
Guest critic for BA architecture program, contributing feedback and critique to students’ projects.
Teaching Assistant at Open City Accelerate
October 1, 2022 - April 1, 2023
Creating educational content for architecture students, teaching a global audience of 30K+ and leading outreach programmes.
Part I Architectural Assistant at Carless & Adams
September 1, 2020 - August 1, 2021
Involved in marketing and re-brand, completing drawing packs for pre-planning and planning applications, creating Design and Access statements, and producing elevations and digital illustrations and 3D models (SketchUp).
Content Creator / Blogger at Self-Employed / Blog
January 1, 2019 - Present
Maintained a personal blog focused on architecture and design, producing written and visual content for an online audience.

Education

M Arch Architecture at University of Greenwich
January 1, 2021 - January 1, 2023
B Arch Architecture at University of Greenwich
January 1, 2016 - January 1, 2019

Qualifications

RIBA Eyeline Drawing Commendation
January 1, 2022 - January 1, 2022
Publication: Drawing Attention, Architecture in the Age of Social Media
January 1, 2023 - January 1, 2023
Architectural Journalism / Writer Contribution
January 1, 2021 - January 1, 2021

Industry Experience

Education, Media & Entertainment, Real Estate & Construction, Professional Services