Digital Brand Strategist & Social Media Manager at Freelance / Self-Employed

Formulated and executed multi-platform social media strategies to drive measurable audience growth and stronger engagement for client brands. Conducted keyword, hashtag, and trend research (SEMrush, Ahrefs, Google Trends) to inform content ideation and improve organic reach. Designed, launched, and optimized targeted Meta Ads campaigns using Meta Ads Manager, managing budgets to maximize ROAS. Built and maintained content calendars and posting schedules across Instagram, Facebook, and TikTok using Buffer and Metricool. Produced ad creatives and engaging copy tailored to target audiences. Tracked performance metrics and adjusted social/ad/SEO strategy based on data insights. Coordinated with clients and cross-functional teams via Slack to align social content with broader brand and marketing strategy.

Digital Brand Strategist & Social Media Manager at Freelance / Self-Employed (Remote)

Formulated and executed multi-platform social media strategies to drive measurable audience growth and stronger engagement for international e-commerce and B2B clients. Conducted keyword, hashtag, and trend research using SEMrush, Ahrefs, and Google Trends to guide content ideation and improve organic reach. Designed, launched, and optimized targeted Meta Ads campaigns via Meta Ads Manager, managing budgets and adjusting strategy to maximize ROAS. Built and managed content calendars and posting schedules across Instagram, Facebook, and TikTok using Buffer and Metricool. Produced ad creatives and engaging copy aligned with target audiences, and tracked performance metrics to refine content/ad/SEO approaches. Coordinated with clients and cross-functional teams through Slack to keep social content aligned with broader marketing and brand strategy.