Skills
Experience Level
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Intermediate
Work Experience
SEO Consultant at Self-Employed
October 1, 2022 - November 10, 2025Provided freelance SEO consultancy, developing and executing SEO content strategies, site audits, technical SEO improvements and cross-functional collaboration to drive targeted organic growth across multiple client verticals.
SEO Manager at Sherpr Global Ltd
June 30, 2024 - June 30, 2024Managed WordPress website and delivered a targeted SEO and content strategy resulting in 197% growth in targeted monthly impressions, 150% growth in clicks around transactional keywords, 152% growth in organic orders, order conversion rate improvement from 2.63% to 3.75%, and 192% YoY growth in monthly organic revenue. Supported 8 home service clients (fencing, roofing, tree surgeons) with SEO.
SEO Consultant at Self-Employed
October 1, 2022 - November 10, 2025Built and launched SEO-optimised websites and implemented comprehensive SEO strategies for multiple clients (including home services), achieving Page 1 rankings within 10-12 weeks on average, >30% increase in leads within 6-9 months, and 1st-3rd SERP positions for target terms within 6-9 months.
CEO / Head of SEO at Girls Works Co Ltd
October 1, 2022 - October 1, 2022Researched and executed full-suite SEO and content strategies for three digital consumer brands, securing £2.25m angel/VC investment to accelerate growth through paid marketing. Developed long-tail SEO content strategy sustaining >10 years, optimized landing pages to increase free-to-paid conversions from 7% to 15% in 9 months, and conducted Digital PR with outlets including The Guardian, The Times, Telegraph, Daily Mail, Red Magazine, Cosmopolitan, The Evening Standard, Metro, TechCrunch, Mashable, The Next Web, CNet and The New York Times. Collaborated with development and marketing teams to integrate SEO into architecture and broader marketing initiatives.
BBC Digital Radio - Press & Marketing / Founding Member / Operations / Production at BBC
December 31, 2008 - December 31, 2008Contributed across multiple roles at BBC Digital Radio, including Press & Marketing for BBC Radio 1, Founding Member for BBC Radio 1Xtra, Operations Assistant, and Production Finance Associate within BBC Music Ents.
Education
BSc. Mathematics (2:1) at University College London (UCL)
January 11, 2030 - November 10, 2025A' Levels (Grade A-B) at Kendrick Grammar School, Reading
January 11, 2030 - November 10, 2025Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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