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I’m Sanda Nicic, a law student and digital marketing enthusiast from Novi Sad, Serbia. For the past five years, I’ve been running my own minimalist jewelry brand on Instagram, managing content, social media, and Meta Ads campaigns. I’m passionate about blending creativity with data-driven strategy to grow online brands and deliver results.…

Sanda Ničić

Brand Designer, Content Creator, Social Media Manager, +3

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I’m Sanda Nicic, a law student and digital marketing enthusiast from Novi Sad, Serbia. For the past five years, I’ve been running my own minimalist jewelry brand on Instagram, managing content, social media, and Meta Ads campaigns. I’m passionate about blending creativity with data-driven strategy to grow online brands and deliver results.…

Available to hire

I’m Sanda Nicic, a law student and digital marketing enthusiast from Novi Sad, Serbia. For the past five years, I’ve been running my own minimalist jewelry brand on Instagram, managing content, social media, and Meta Ads campaigns. I’m passionate about blending creativity with data-driven strategy to grow online brands and deliver results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Serbian

Fluent

English

Fluent

Work Experience

Founder & Brand Manager at The Local Pearl Club

May 1, 2021 - Present

Created and managed a minimalist jewelry brand. Developed brand identity, voice, and visual style using Canva and Instagram tools. Designed and published content, wrote copy, and researched competitor brands while optimizing posting schedules based on audience behavior. Researched TikTok and Instagram daily trends to design ad-style content ideas, gaining experience in trend forecasting, community engagement, and basic content strategy. Monitored content performance using Instagram Insights and TikTok Analytics to identify best-performing formats. Built and executed influencer collaboration strategies to grow brand visibility.

Social Media Assistant at Local Language School

November 1, 2022 - Present

Managed Instagram content strategy targeting young learners and adult professionals. Created posts and daily stories using Canva to promote courses, events, and language tips. Increased engagement through improved visuals, interactive stories, and consistent posting. Collaborated with school staff to translate educational content into visually appealing Instagram formats. Learned to tailor content for both informative and promotional goals. Worked on group projects creating campaign briefs, directing creatives, and analyzing campaign KPIs including CTR, CPA, and engagement.

Founder & Brand Manager at University of Novi Sad, Faculty of Law

May 2, 2021 - November 2, 2025

Founded and managed a brand identity project; developed brand voice and visuals; created and published content; managed Instagram presence; designed campaigns; analyzed performance metrics to optimize posting and audience engagement.