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I am a digital marketing leader with over a decade of experience driving performance marketing, PPC strategy, CRO, and digital growth in fast-paced e-commerce and D2C environments. I have managed high-budget Google Ads accounts ($1M+/month), implemented data-driven campaigns, and led cross-functional teams across global markets including India, New Zealand, and Australia. Recently, I generated 300+ high-quality recruitment leads for RecruitArt using Google Ads with a 7.8% conversion rate and a 35% reduction in CPA. I’m eager to leverage this mix of demand-gen and recruitment engineering to lead PPC growth at a global e-commerce powerhouse.…I am a digital marketing leader with over a decade of experience driving performance marketing, PPC strategy, CRO, and digital growth in fast-paced e-commerce and D2C environments. I have managed high-budget Google Ads accounts ($1M+/month), implemented data-driven campaigns, and led cross-functional teams across global markets including India, New Zealand, and Australia. Recently, I generated 300+ high-quality recruitment leads for RecruitArt using Google Ads with a 7.8% conversion rate and a 35% reduction in CPA. I’m eager to leverage this mix of demand-gen and recruitment engineering to lead PPC growth at a global e-commerce powerhouse.

Sandeep Raghunath

Digital Marketer, PPC Manager, Marketing Strategist, +3

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I am a digital marketing leader with over a decade of experience driving performance marketing, PPC strategy, CRO, and digital growth in fast-paced e-commerce and D2C environments. I have managed high-budget Google Ads accounts ($1M+/month), implemented data-driven campaigns, and led cross-functional teams across global markets including India, New Zealand, and Australia. Recently, I generated 300+ high-quality recruitment leads for RecruitArt using Google Ads with a 7.8% conversion rate and a 35% reduction in CPA. I’m eager to leverage this mix of demand-gen and recruitment engineering to lead PPC growth at a global e-commerce powerhouse.…I am a digital marketing leader with over a decade of experience driving performance marketing, PPC strategy, CRO, and digital growth in fast-paced e-commerce and D2C environments. I have managed high-budget Google Ads accounts ($1M+/month), implemented data-driven campaigns, and led cross-functional teams across global markets including India, New Zealand, and Australia. Recently, I generated 300+ high-quality recruitment leads for RecruitArt using Google Ads with a 7.8% conversion rate and a 35% reduction in CPA. I’m eager to leverage this mix of demand-gen and recruitment engineering to lead PPC growth at a global e-commerce powerhouse.

Available to hire

I am a digital marketing leader with over a decade of experience driving performance marketing, PPC strategy, CRO, and digital growth in fast-paced e-commerce and D2C environments. I have managed high-budget Google Ads accounts ($1M+/month), implemented data-driven campaigns, and led cross-functional teams across global markets including India, New Zealand, and Australia.

Recently, I generated 300+ high-quality recruitment leads for RecruitArt using Google Ads with a 7.8% conversion rate and a 35% reduction in CPA. I’m eager to leverage this mix of demand-gen and recruitment engineering to lead PPC growth at a global e-commerce powerhouse.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Digital Marketing at RecruitArt

January 1, 2024 - Present

Leading digital growth for multiple recruitment brands across Australia. Managed Google Ads campaigns generating 300+ leads per month with 6% conversion and 35% lower CPC. Oversaw AUD $60K+ ad spend/month across Google & Meta. Built CRO-optimised landing pages and full-funnel paid ad strategies. Led personal branding for CEO and team; presented weekly client insights. Recruited, mentored and managed digital team performance.

Head of Digital Marketing at NextGen Unicorn

July 1, 2023 - December 31, 2023

Oversaw e-commerce growth via paid media in high-velocity D2C market. Managed NZD $80K+/month across Google and Meta Ads. Achieved 3X ROAS through CRO, A/B testing, and data-driven ad scaling. Collaborated with founders, tech, and content teams on funnel optimisation.

Head of Digital Marketing & Communications at Toonz Media Group

February 1, 2022 - June 30, 2023

Overall digital marketing activities of the organization across multiple verticals. Streamlined and organized all digital activities. Evaluated monthly performance statistics and used data to improve brand performance. Managed WordPress websites; designed new websites with WP Bakery and Elementor. Involved in recruiting and staff training. Monitored and improved ROI of online activities. Devised strategies and road-maps to enhance product vision and value. Motivated team members and delegated tasks.

Senior Consultant – Digital Marketing at Advantage Marketing Solutions

February 1, 2020 - Present

Oversee Digital Marketing Efforts: Directed comprehensive digital marketing initiatives across diverse verticals. Streamlined and organized all digital marketing activities for optimal efficiency. Analyzed monthly performance metrics to devise strategies for enhancing brand performance. Played a pivotal role in recruitment; conducted interviews and training of new staff. Monitored and improved ROI; developed strategic roadmaps to amplify product vision. Led a team and delegated tasks.

Manager – Social Media Marketing & Project Management at Analyse Digital Business Solutions

February 1, 2019 - January 31, 2022

Created digital marketing plans, strategies, roll-out plans, social media calendars, team management, and delegation. Designed and built WordPress landing pages. Acted as single point of contact for clients to deliver outstanding service. Recruited – interviewing/training staff. Used data to improve customer experiences and optimize campaigns. Implemented Trello-based workflow for task allocation.

Digital Assets Manager at Mar Baselios College of Engineering

July 1, 2006 - February 28, 2019

Managed and optimized social media campaigns and website management; grew online presence and engagement. Provided customer service to prospective and enrolled students. Coordinated office admin tasks. Collaborated on marketing collateral for recruitment; designed and developed website for an International Conference.

Customer Service Associate at Transworks IT Services

September 1, 2003 - May 31, 2006

Delivered excellent customer experience for MBNA Canada and Apple customers; handled international clients; received Excellent Customer Service and Highest Sales in a Quarter awards. Assisted in recruiting and training staff; helped manage budgets and KPIs. Managed customer feedback and outcomes.