Sandeep Raghunath

Available to hire

I am a digital marketing leader with over a decade of experience driving performance marketing, PPC strategy, CRO, and digital growth in fast-paced e-commerce and D2C environments.

About

I am a digital marketing leader with over a decade of experience driving performance marketing, PPC strategy, CRO, and digital growth in fast-paced e-commerce and D2C environments. I have managed high-budget Google Ads accounts ($1M+/month), implemented data-driven campaigns, and led cross-functional teams across global markets including India, New Zealand, and Australia.

Recently, I generated 300+ high-quality recruitment leads for RecruitArt using Google Ads with a 7.8% conversion rate and a 35% reduction in CPA. I’m eager to leverage this mix of demand-gen and recruitment engineering to lead PPC growth at a global e-commerce powerhouse.

  • 23 years' experience
  • Joined March 2026

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Retail
  • Media & Entertainment
  • Professional Services
  • Education

More experts

Work experience· 7 roles

Head of Digital Marketing · RecruitArtJan 2024 – Present · 2 yrs 11 mos

Leading digital growth for multiple recruitment brands across Australia. Managed Google Ads campaigns generating 300+ leads per month with 6% conversion and 35% lower CPC. Oversaw AUD $60K+ ad spend/month across Google & Meta. Built CRO-optimised landing pages and full-funnel paid ad strategies. Led personal branding for CEO and team; presented weekly client insights. Recruited, mentored and managed digital team performance.

Head of Digital Marketing · NextGen UnicornJul 2023 – Dec 2023 · 6 mos

Oversaw e-commerce growth via paid media in high-velocity D2C market. Managed NZD $80K+/month across Google and Meta Ads. Achieved 3X ROAS through CRO, A/B testing, and data-driven ad scaling. Collaborated with founders, tech, and content teams on funnel optimisation.

Head of Digital Marketing & Communications · Toonz Media GroupFeb 2022 – Jun 2023 · 1 yr 5 mos

Overall digital marketing activities of the organization across multiple verticals. Streamlined and organized all digital activities. Evaluated monthly performance statistics and used data to improve brand performance. Managed WordPress websites; designed new websites with WP Bakery and Elementor. Involved in recruiting and staff training. Monitored and improved ROI of online activities. Devised strategies and road-maps to enhance product vision and value. Motivated team members and delegated tasks.

Senior Consultant – Digital Marketing · Advantage Marketing SolutionsFeb 2020 – Present · 6 yrs 10 mos
Manager – Social Media Marketing & Project Management · Analyse Digital Business SolutionsFeb 2019 – Jan 2022 · 3 yrs
Digital Assets Manager · Mar Baselios College of EngineeringJul 2006 – Feb 2019 · 12 yrs 8 mos
Customer Service Associate · Transworks IT ServicesSep 2003 – May 2006 · 2 yrs 9 mos

Education· 6

Green Belt in Six Sigma Methodology · Protonpep, India2013
Master of Technology (M.Tech in Computer Science Engineering) · Cochin University of Science & Technology (CUSAT), India2011 – 2013
Bachelor of Information Technology · M S University, Tirunelveli, India1999 – 2004
Green Belt in Six Sigma Methodology · Protonpep2013 – 2026

Certifications and awards· 5

Google Ads Certification2030 – 2026
Meta Ads Certification2030 – 2026
Google Ads Certification2030 – 2026
Meta Ads Certification2030 – 2026

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