Sandra Ramirez

Art Director at Amazon MGM Studios

Lead creative direction and product development across licensed consumer products categories including apparel, accessories, costumes, novelty, digital retail, and emerging merchandise programs, translating franchise storytelling into compelling consumer experiences. Develop long-term creative strategies for Amazon MGM properties through style guides, seasonal art packs, product concepts, and branded asset systems that support global licensing programs and retail initiatives. Partner closely with licensing, sales, marketing, business development, and legal teams to align creative execution with franchise objectives, partner needs, and commercial opportunities. Direct creative development and product approvals across multiple licensed categories, ensuring products maintain brand integrity while meeting market, retail, and consumer expectations. Serve as a key creative partner to major licensees including LEGO, Mattel, Timex, and other global partners, influencing product development, packaging, and consumer product strategies from concept through final approval. Lead creative reviews and collaborate directly with licensees to evaluate product concepts, packaging, graphics, trims, and branding elements while ensuring consistency across franchise programs. Design and launch Amazon Storefront experiences for priority franchises including Wednesday, The Addams Family, and Pink Panther, integrating Merch on Demand programs, branded digital assets, ASIN-driven merchandising strategies, and e-commerce visual systems. Translate franchise narratives, scripts, and brand positioning into consumer-facing creative platforms that inspire product development and deepen fan engagement. Implement AI-assisted creative workflows and process improvements that increase efficiency, scalability, and speed-to-market across cross-functional teams.

Art Director at MGM Studios

Led creative development for consumer products and licensing initiatives, translating entertainment properties into compelling visual assets, product concepts, and partner-facing marketing materials. Developed sales presentations, licensing decks, mood boards, and retail marketing materials that supported business development efforts, licensing opportunities, and partner acquisition. Established visual direction for key franchises through comprehensive style guides and seasonal asset systems, including custom typography, color systems, and branded assets, driving cohesive brand identity and scalable execution across global consumer products and marketing. Conceived and executed property vision through product concepts, branded storytelling, and creative assets that aligned franchise narratives with consumer product opportunities. Directed creative development for licensed products and packaging across multiple categories, collaborating with internal stakeholders and external partners to ensure consistent brand execution. Played a key role in the creative development of the Wednesday consumer products program, contributing to a highly successful retail launch and strong licensee adoption. Create strategic presentations, sales materials, and visual storytelling tools that support partner acquisition, licensing opportunities, and internal business initiatives. Collaborated closely with licensing, marketing, and sales teams to develop creative solutions that balanced franchise storytelling, consumer appeal, and commercial objectives. Provided creative direction to internal teams and external agencies, ensuring all branded assets aligned with franchise vision and established creative standards.

Product Marketing Specialist at Torrid LLC

Managed trim and product development initiatives from concept through production for Torrid's apparel and accessories programs. Developed technical documentation, label guides, and product specifications supporting efficient manufacturing and brand consistency. Partnered cross-functionally across design, merchandising, sourcing, and production to deliver on-time products aligned with business objectives. Oversaw sample review, approvals, and cataloging processes to maintain quality standards and streamline product development workflows.

Account Manager/Illustrator at Danu USA

Led licensed and private-label plush, costume, and accessories programs from concept through production for major retail and licensing partners, blending creative development with full-cycle product execution and commercial oversight. Managed key relationships with retailers and brands including Walgreens, Build-A-Bear Workshop, Funko, Compendium, and Slumberkins, supporting ongoing programs and account growth. Developed seasonal product concepts and presented original ideas that supported buyer and licensee adoption across multiple categories. Oversaw end-to-end product development including concept design, packaging, costing, factory communication, and final production approvals. Negotiated unit pricing, MOQs, FOB/landed costs, and supported BOM development with licensors and buyers to ensure margin targets were achieved. Partnered with buyers, licensors, and overseas manufacturing teams to align creative intent with production feasibility, timelines, and quality standards. Created licensed and original products for major entertainment brands including Disney, Marvel, DC Comics, Warner Bros., and DreamWorks. Developed packaging systems, trims, and merchandising assets that strengthened product storytelling and retail presentation. Served as primary liaison between overseas factories and domestic stakeholders to ensure smooth execution from concept through production.

Freelance Graphic Designer at The Creative Group/MGA Entertainment

Created, designed, retouched, and production-ready print advertisements for MGA Entertainment’s Bratz brand, featured in publications including The Hollywood Reporter and J-14. Developed large-scale feature graphics and environmental signage for seasonal toy fairs and global trade shows. Designed retail marketing assets and concept proposals—including circular ads, floor displays, POGs, pallets, and in-store signage for major retailers such as Target, Toys “R” Us, Kmart, and Walmart.

Freelance Graphic Designer at The Cimarron Group

Designed Home Entertainment key art, advertising and packaging assets for major film studios including TriStar, Warner Bros., New Line Cinema, Fox, and MGM. Collaborated with the Art Director on key art development, creating graphic compositions, logos, and hand-painted artwork.