I’m a META Ads Specialist with 6+ years of experience helping eCom brands, service businesses, and agencies grow with paid ads. I’ ve personally managed over €8M in ad spend across EU, US, UK and AU — from big e-commerce brands to local construction companies and even OnlyFans agencies. I run Sandy Hill Media, where I act as a one-man agency: finding clients, building campaigns and marketing systems, and scaling results fast. I care about strategy, creative, and making every penny count.

Sandijs Kalnins

I’m a META Ads Specialist with 6+ years of experience helping eCom brands, service businesses, and agencies grow with paid ads. I’ ve personally managed over €8M in ad spend across EU, US, UK and AU — from big e-commerce brands to local construction companies and even OnlyFans agencies. I run Sandy Hill Media, where I act as a one-man agency: finding clients, building campaigns and marketing systems, and scaling results fast. I care about strategy, creative, and making every penny count.

Available to hire

I’m a META Ads Specialist with 6+ years of experience helping eCom
brands, service businesses, and agencies grow with paid ads. I’
ve
personally managed over €8M in ad spend across EU, US, UK and AU —
from big e-commerce brands to local construction companies and even
OnlyFans agencies. I run Sandy Hill Media, where I act as a one-man
agency: finding clients, building campaigns and marketing systems, and
scaling results fast. I care about strategy, creative, and making every
penny count.

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Work Experience

Co-owner, Marketing and Social Media Manager at Luneco
January 1, 2022 - December 31, 2024
I am a co-owner and marketing manager for Luneco, a home decor e-commerce brand that sells LED lamps. I manage Facebook and Instagram ads, customer support, communication and cooperation with suppliers and logistic partners, social media accounts as well as the website. I also coordinate creative assets and growth initiatives, delivering end-to-end marketing results.
Social Media Advertising Specialist at Picanova GmbH
September 1, 2022 - February 29, 2024
As a Social Media Advertising Specialist I managed six-figure monthly ad spend on Facebook and Instagram (META) accounts in regions including the USA, Europe (Germany, France, Italy, Spain, Belgium, Netherlands, Denmark, Sweden), Australia, UK and Canada. I create, optimize and manage campaigns to maximize ROAS and revenue from social media advertising.
Facebook Performance Specialist at Rise
April 1, 2022 - September 30, 2022
Launched ad campaigns in fields such as business loans, e-commerce, optics, grocery delivery, recruitment, pharma and heavy machinery; improved campaign performance and collaborated with project managers and clients; developed ad campaigns setup, optimization and creative improvements.
Digital Media Planner at Rise
July 1, 2021 - January 31, 2022
Provided RTB and local media campaign plans to major companies (IKEA Latvia, Neste, Drogas, Ferratum Latvia, PritonPack, Alfis, etc.). Mastered Google Analytics, reporting via Google Data Studio, data analysis on Google Ads and Facebook Ads, and CRM platform usage.
Real Estate Agent at LLC Privātais Mežs
September 1, 2020 - January 31, 2021
Provided property owners with the highest possible profit from their properties. Planned my schedule and approached around 50 people daily to enhance listening skills, sales, self-motivation, and a positive mindset.
Independent Contractor at Southwestern Advantage
May 1, 2019 - September 30, 2019
Sold educational products door-to-door for 12 consecutive weeks. Improved children's education and facilitated the learning process in many families, while consulting and advising parents about their children's professional development.

Education

Bachelor's degree in Marketing at University of Latvia
January 1, 2018 - January 1, 2021
Exchange studies (Business & Economics) at University of Valencia
September 1, 2020 - January 1, 2021
Secondary Education at Madona State Gymnasium
January 1, 2012 - January 1, 2018

Qualifications

Google Analytics Advanced (Beginner & Advanced)
January 11, 2030 - March 31, 2026

Industry Experience

Retail, Software & Internet, Media & Entertainment