Available to hire
I’m Sandra Baweze, a strategic Social Media Manager and Digital Marketing Specialist with 7+ years of experience driving multi-platform campaigns that grow brands and revenue. I blend creative design (Adobe Creative Suite) with AI-powered marketing tools to produce high-impact content that boosts audience engagement. I enjoy translating complex topics into accessible, policy-relevant digital narratives and building capacity in teams to disseminate findings effectively.
My approach combines practical digital marketing tactics, data-driven optimization, and clear storytelling to help organizations influence audiences, attract key stakeholders, and achieve measurable outcomes across LinkedIn, Instagram, TikTok, X (Twitter), and Facebook.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Community Manager and Social Media Facilitator at Makerere University Research and Innovations Fund
January 1, 2025 - PresentLead digital capacity-building sessions for researchers and PhD students on effective use of social media to disseminate research evidence to policy makers and the public. Translating complex research outputs into accessible digital content to improve public and stakeholder engagement with policy-relevant research. Led the digital campaign for Makerere University Research and Innovations Week 2025, increasing engagement on X to over 134,000 impressions.
Communications Officer (Part-time) at Price Media
January 1, 2026 - February 1, 2026Managed high-volume client communications, handling an average of 100 marketing emails and 50 client enquiries daily. Led strategic content optimization for TikTok campaigns, achieving over 12,000 views within three hours. Planned and delivered targeted digital and email marketing campaigns, including the Price Media CEO Breakfast Meeting (2026), attracting 71 senior-level participants. Provided creative and strategic design direction to the graphics designer, guiding visual concepts, layouts, and messaging to maximise campaign performance. Provided part-time strategic communications support, advising on content performance, audience targeting, and campaign optimisation across platforms.
Communications Officer at Price Media
January 1, 2023 - September 30, 2024Developed and implemented digital marketing strategies for multiple clients, including content planning, publishing schedules, and community management across Facebook, YouTube, Instagram, TikTok, and X. Edited and coordinated monthly client articles and newsletters on sector trends and audience-specific topics. Provided creative and strategic design direction to the graphics designer, ensuring alignment with client branding, campaign objectives, and platform requirements. Coordinated content calendars and supported day-to-day campaign delivery across client accounts.
Communications Officer at Piffany Company Limited
January 1, 2024 - December 31, 2025Designed digital communication materials, including social media graphics, banners, and visual content, using Adobe Illustrator, Photoshop, and InDesign. Led the development and execution of integrated digital marketing strategies across the company website, LinkedIn, Instagram, Facebook, TikTok, and X. Launched the company’s TikTok account from scratch, growing it to 1,000 followers in three months and achieving 100,000+ monthly views, while implementing the company brand guide to increase digital visibility and engagement. Established and managed LinkedIn accounts for staff and trained employees on using the platform to meet quarterly performance targets. Planned and managed quarterly paid advertising campaigns on LinkedIn, Facebook, and Instagram, generating approximately 100,000 engagements and increasing daily walk-ins to five.
Sales and Marketing Administrator at Konnect Initiative Limited
January 1, 2021 - January 1, 2023Developed and implemented digital marketing strategies across Facebook, Instagram, LinkedIn, and the company website to support client acquisition and retention. Led weekly capacity-building sessions for a team of 10 colleagues, strengthening internal skills in social media marketing and client engagement. Designed and executed an email marketing campaign for a children’s savings account, increasing active accounts from zero to ten. Designed daily digital content and marketing materials, including graphics for social media, email campaigns, website articles, brochures, and banners.
Community manager and Social media facilitator (Part-time) at Makerere University Research and Innovations Fund
January 1, 2025 - PresentLead digital capacity-building sessions for researchers and PhD students on effective use of social media to disseminate research evidence to policy makers and the public. Translate complex research outputs into accessible digital content to improve public and stakeholder engagement with policy-relevant research. Led the digital campaign for Makerere University Research and Innovations Week 2025, increasing engagement on X to over 134,000 impressions.
Communications Officer (Full-time) at Price Media
January 1, 2023 - September 1, 2024Developed and implemented digital marketing strategies for multiple clients, including content planning, publishing schedules, and community management across Facebook, YouTube, Instagram, TikTok, and X. Edited and coordinated monthly client articles and newsletters on sector trends and audience-specific topics. Provided creative and strategic design direction to the graphics designer, ensuring alignment with client branding, campaign objectives, and platform requirements. Coordinated content calendars and supported day-to-day campaign delivery across client accounts.
Communications Officer at Price Media
January 1, 2026 - February 1, 2026Managed high-volume client communications, handling an average of 100 marketing emails and 50 client enquiries daily. Led strategic content optimisation for TikTok campaigns, achieving over 12,000 views within three hours and significantly improved audience engagement. Planned and delivered targeted digital and email marketing campaigns, including the Price Media CEO Breakfast Meeting (2026), attracting 71 senior-level participants. Provided creative and strategic design direction to the graphics designer, guiding visual concepts, layouts, and messaging to maximise campaign performance. Provided part-time strategic communications support, advising on content performance, audience targeting, and campaign optimisation across platforms.
Sales and Marketing Administrators at Konnect Initiative Limited
January 1, 2021 - January 1, 2023Developed and implemented digital marketing strategies across Facebook, Instagram, LinkedIn, and the company website to support client acquisition and retention. Led weekly capacity-building sessions for a team of 10 colleagues, strengthening internal skills in social media marketing and client engagement. Designed and executed an email marketing campaign for a children’s savings account, increasing active accounts from zero to ten. Designed daily digital content and marketing materials, including graphics for social media, email campaigns, website articles, brochures, and banners.
Communications officer and Social media manager (Part-time) at Price Media
January 1, 2026 - February 1, 2026Achieved 12,000+ views within three hours by leading strategic content optimisation for TikTok campaigns, driving rapid audience engagement. Attracted 71 senior-level participants to the Price Media CEO Breakfast Meeting (2026) through targeted digital and email marketing campaigns. Managed high-volume client communications with 100+ daily marketing emails and 50 enquiries while sustaining high customer satisfaction. Directed creative strategy for the design team, guiding visual concepts and messaging to maximise campaign performance. Provided strategic communications advisory on content performance, audience targeting, and cross-platform campaign optimisation.
Communications officer and Social media manager (Full-time) at Price Media
January 1, 2023 - October 1, 2024Managed end-to-end digital marketing for 5 agency clients, executing content strategies, publishing schedules, and community management across Facebook, YouTube, Instagram, TikTok, LinkedIn, and X. Edited and coordinated monthly client newsletters and articles, delivering timely, audience-specific content that reinforced client authority on sector trends. Researched and pitched 3 monthly article topics aligned with client offerings, driving organic visibility and reinforcing brand relevance.
Communications officer and Social media manager (Full-time) at Piffany Company Limited
January 1, 2024 - December 1, 2025Led the development and execution of integrated digital marketing strategies across the company website, LinkedIn, Instagram, Facebook, TikTok, and X. Launched the company's TikTok account from scratch, growing to 1,000 followers in three months and achieving 100,000+ monthly views while implementing brand guidelines to increase visibility. Established and managed LinkedIn accounts for staff, training employees to use the platform and meet quarterly performance targets. Planned and managed quarterly paid advertising campaigns on LinkedIn, Facebook, and Instagram, generating approximately 100,000 engagements and increasing daily walk-ins to five.
Community manager and Social Media Coordinator at INT-STEP Conference
October 1, 2024 - November 1, 2024Managed live real-time social media coverage across Facebook, X, and LinkedIn during the conference. Generated 290,749 reach and 401,922 impressions on Facebook, and 80,000 impressions on X through strategic on-the-ground content. Analyzed post-campaign performance data to identify engagement insights and inform future event marketing strategies.
Community manager and Social Media Coordinator (Part-time) at Konnect Initiative Limited
January 1, 2021 - January 1, 2023Executed campaigns that increased revenue from UGX 1B to 1.8B. Developed and implemented social media and email marketing strategies to support client acquisition and retention. Led weekly internal capacity-building sessions for a 10-person team. Created daily digital content including graphics, newsletters, brochures, and website materials.
Education
Bachelor’s Degree in Development Studies at Makerere University
September 1, 2013 - June 1, 2016Certificate in Social Media Marketing and Management at Victoria University
May 1, 2019 - June 1, 2019Bachelor's Degree in Development Studies at Makerere University
September 1, 2013 - June 1, 2016Certificate in Social Media Marketing and Management at Victoria University
May 1, 2019 - June 1, 2019Bachelor's Degree in Development Studies at Makerere University
September 1, 2013 - June 1, 2016Certificate in Social Media Marketing and Management at Victoria University
May 1, 2019 - June 1, 2019Bachelor’s Degree in Development Studies at Makerere University
September 1, 2013 - June 1, 2016Certificate in Social Media Marketing and Management at Victoria University
May 1, 2019 - June 1, 2019Bachelor's Degree in Development Studies at Makerere University
January 11, 2030 - January 1, 2017Certificate in Social Media Marketing and Management at Victoria University
January 11, 2030 - January 1, 2019Qualifications
Employee of the Quarter (Q2 2022)
January 11, 2030 - March 3, 2026Certificate in Social Media Marketing and Management
May 1, 2019 - June 1, 2019Certificate in Social Media Marketing and Management
May 1, 2019 - June 1, 2019Master Digital Marketing
January 11, 2030 - March 6, 2026Social Media Marketing: Strategy and Optimization
January 11, 2030 - March 6, 2026Social Media Marketing Foundations
January 11, 2030 - March 6, 2026Marketing Copywriting for Social Media
January 11, 2030 - March 6, 2026Content Strategy for Marketers
January 11, 2030 - March 6, 2026Digital Marketing Foundation
January 11, 2030 - March 6, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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