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Sandra Baweze

Available to hire

I’m Sandra Baweze, a strategic Social Media Manager and Digital Marketing Specialist with 7+ years of experience driving multi-platform campaigns that grow brands and revenue.

About

I’m Sandra Baweze, a strategic Social Media Manager and Digital Marketing Specialist with 7+ years of experience driving multi-platform campaigns that grow brands and revenue. I blend creative design (Adobe Creative Suite) with AI-powered marketing tools to produce high-impact content that boosts audience engagement. I enjoy translating complex topics into accessible, policy-relevant digital narratives and building capacity in teams to disseminate findings effectively.

My approach combines practical digital marketing tactics, data-driven optimization, and clear storytelling to help organizations influence audiences, attract key stakeholders, and achieve measurable outcomes across LinkedIn, Instagram, TikTok, X (Twitter), and Facebook.

  • 5 years' experience
  • Joined March 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Software & Internet
  • Telecommunications

Work experience· 14 roles

Communications officer and Social media manager (Part-time) · Price MediaJan 2026 – Feb 2026 · 2 mos

Achieved 12,000+ views within three hours by leading strategic content optimisation for TikTok campaigns, driving rapid audience engagement. Attracted 71 senior-level participants to the Price Media CEO Breakfast Meeting (2026) through targeted digital and email marketing campaigns. Managed high-volume client communications with 100+ daily marketing emails and 50 enquiries while sustaining high customer satisfaction. Directed creative strategy for the design team, guiding visual concepts and messaging to maximise campaign performance. Provided strategic communications advisory on content performance, audience targeting, and cross-platform campaign optimisation.

Communications Officer · Price MediaJan 2026 – Feb 2026 · 2 mos

Managed high-volume client communications, handling an average of 100 marketing emails and 50 client enquiries daily. Led strategic content optimisation for TikTok campaigns, achieving over 12,000 views within three hours and significantly improved audience engagement. Planned and delivered targeted digital and email marketing campaigns, including the Price Media CEO Breakfast Meeting (2026), attracting 71 senior-level participants. Provided creative and strategic design direction to the graphics designer, guiding visual concepts, layouts, and messaging to maximise campaign performance. Provided part-time strategic communications support, advising on content performance, audience targeting, and campaign optimisation across platforms.

Communications Officer (Part-time) · Price MediaJan 2026 – Feb 2026 · 2 mos

Managed high-volume client communications, handling an average of 100 marketing emails and 50 client enquiries daily. Led strategic content optimization for TikTok campaigns, achieving over 12,000 views within three hours. Planned and delivered targeted digital and email marketing campaigns, including the Price Media CEO Breakfast Meeting (2026), attracting 71 senior-level participants. Provided creative and strategic design direction to the graphics designer, guiding visual concepts, layouts, and messaging to maximise campaign performance. Provided part-time strategic communications support, advising on content performance, audience targeting, and campaign optimisation across platforms.

Community manager and Social media facilitator (Part-time) · Makerere University Research and Innovations FundJan 2025 – Present · 1 yr 11 mos
Community Manager and Social Media Facilitator · Makerere University Research and Innovations FundJan 2025 – Present · 1 yr 11 mos
Community manager and Social Media Coordinator · INT-STEP ConferenceOct 2024 – Nov 2024 · 2 mos
Communications officer and Social media manager (Full-time) · Piffany Company LimitedJan 2024 – Dec 2025 · 2 yrs
Communications Officer · Piffany Company LimitedJan 2024 – Dec 2025 · 2 yrs

Education· 10

Bachelor’s Degree in Development Studies · Makerere University2013 – 2016
Certificate in Social Media Marketing and Management · Victoria University2019
Bachelor's Degree in Development Studies · Makerere University2013 – 2016
Certificate in Social Media Marketing and Management · Victoria University2019

Certifications and awards· 9

Employee of the Quarter (Q2 2022)2030 – 2026
Certificate in Social Media Marketing and Management2019
Certificate in Social Media Marketing and Management2019
Master Digital Marketing2030 – 2026

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