Associate Product Manager, Digital Experience and Growth at Restaurant Brands International (Tim Hortons)

Owned strategy and delivery for RBI's highest-impact digital growth programs (Roll Up To Win, NHL Hockey Challenge), leading cross-functional teams to ship large-scale mobile and web experiences that engaged millions of users under aggressive timelines. Directed the end-to-end product life cycle for a portfolio of digital initiatives, using JIRA to prioritize backlogs and manage engineering workflows, driving rapid discovery, iteration, and launch in partnership with cross-functional teams (Marketing, UX/Design, Engineering, QA, Analytics, CX). Designed and executed data-driven engagement strategies across digital touchpoints, owning success metrics for growth, engagement, reliability, and client experience, and partnering with Analytics to build dashboards and generate actionable insights that optimized campaigns, refined conversion funnels, and drove continuous improvement. Owned the roadmap for MarTech and CRM infrastructure, partnering with Engineering to make strategic technical t

Senior Platform Implementation Analyst, Marketing Technology at Restaurant Brands International (Tim Hortons)

Built and executed the product strategy for integrating Adobe Workfront and Adobe Experience Manager, creating scalable workflows that enhanced marketing and CRM operations. Led user research with cross-functional teams, transforming insights into requirements and integrated solutions that improved workflow efficiency and campaign delivery quality. Managed product backlogs and cross-functional workflows in JIRA, aligning Engineering, Marketing, and CRM teams around clear requirements and delivery priorities. Developed ROI-backed business cases to secure stakeholder buy-in and managed vendor relationships to ensure timely, high-quality platform delivery, issue resolution, and adoption across the organization.

Lead Business Analyst (Product Management) at Wise Publishing Inc. (Money Wise / money.ca)

Built the Business Analysis function from the ground up alongside the CTO to shape product direction for the in-house CMS and define workflows, requirements, and UX contributions. Owned the product lifecycle and JIRA backlog for core website initiatives, gathering requirements, prioritizing features, coordinating Sprints, and ensuring delivery aligned with business goals. Led data-driven optimization efforts, including A/B tests that improved acquisition, engagement, CTR, conversion, and reduced bounce rates, while facilitating cross-functional ceremonies with development teams and executives.

Business Analyst II - HBM Client Services at Telus Health

Managed the end-to-end project lifecycle for B2B client initiatives, including planning, execution, and coordination with cross-functional internal teams. Led requirements gathering sessions and documented specifications for project kick-offs; facilitated project team meetings to ensure alignment on scope, requirements, and deadlines. Managed the largest Health Benefits Provider account, ensuring positive client relationships, satisfaction, and account retention.