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Hi, I’m Sandra Yavas, a Content & Community Manager and Social Content Creator based in Madrid. I craft TikTok- and Instagram-first campaigns for gastronomy, wellness, and hospitality that turn trends into everyday content with authentic short-form video and engaging hooks. I plan and execute social concepts from shoots to platform-native content, collaborate with influencers and local brands, manage multi-channel channels, and build culture-driven experiences that grow communities, engagement, and bookings.…Hi, I’m Sandra Yavas, a Content & Community Manager and Social Content Creator based in Madrid. I craft TikTok- and Instagram-first campaigns for gastronomy, wellness, and hospitality that turn trends into everyday content with authentic short-form video and engaging hooks. I plan and execute social concepts from shoots to platform-native content, collaborate with influencers and local brands, manage multi-channel channels, and build culture-driven experiences that grow communities, engagement, and bookings.

Sandra Yavas

Brand Designer, Graphic Designer, Content Creator, +5

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Hi, I’m Sandra Yavas, a Content & Community Manager and Social Content Creator based in Madrid. I craft TikTok- and Instagram-first campaigns for gastronomy, wellness, and hospitality that turn trends into everyday content with authentic short-form video and engaging hooks. I plan and execute social concepts from shoots to platform-native content, collaborate with influencers and local brands, manage multi-channel channels, and build culture-driven experiences that grow communities, engagement, and bookings.…Hi, I’m Sandra Yavas, a Content & Community Manager and Social Content Creator based in Madrid. I craft TikTok- and Instagram-first campaigns for gastronomy, wellness, and hospitality that turn trends into everyday content with authentic short-form video and engaging hooks. I plan and execute social concepts from shoots to platform-native content, collaborate with influencers and local brands, manage multi-channel channels, and build culture-driven experiences that grow communities, engagement, and bookings.

Available to hire

Hi, I’m Sandra Yavas, a Content & Community Manager and Social Content Creator based in Madrid. I craft TikTok- and Instagram-first campaigns for gastronomy, wellness, and hospitality that turn trends into everyday content with authentic short-form video and engaging hooks.

I plan and execute social concepts from shoots to platform-native content, collaborate with influencers and local brands, manage multi-channel channels, and build culture-driven experiences that grow communities, engagement, and bookings.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Russian

Fluent

Spanish; Castilian

Advanced

German

Intermediate

Work Experience

Content & Community Manager (Contract) at Arte Degustado

January 1, 2024 - Present

Co-launched Arte Degustado, an art & gastronomy concept in Madrid (4 sold-out editions, 20+ guests), leading the social-first campaign strategy and content calendars. Film, edit, and appear in reels and TikToks to showcase gastronomy, lifestyle experiences and events. Planned and executed social concepts for Boutique Christmas Market and Art Dealer Party (50+ guests), defining KPIs, timelines, and trend-aware reels, carousels, and stories for full lifecycle execution. Managed G×B Beauty salon Instagram: visuals, copywriting, influencer partnerships and PR activations, driving +30% engagement and +20% appointment bookings. Assisted shoots, handled on-site content capture with camera/phone, coordinating angles and framing. Managed social media channels and a portfolio of high-value clients for Art & Business Club in Madrid, RBC Club; drove member engagement and coordinated tailored cultural events and trips. Drove 8 client acquisitions over 2 months for a career coach via content and in

Marketing Visual Designer at Yodha Lifestyle App

January 1, 2022 - January 1, 2023

Drove +60% growth in followers and app engagement through social design & reels. Collaborated cross-functionally on user acquisition campaigns, boosting app installs by 27%. Designed app visuals & social assets using Adobe Suite & Midjourney, optimizing CTR by +20%.

Project Manager at Master SMM Marketing Agency

January 1, 2021 - January 1, 2022

Managed integrated social campaigns for hospitality brands (Moscow hotels & restaurants): developed content calendars, driving +25% campaign engagement and +15% client retention. Led a creative team of 3 (copywriter, content creator, ads specialist) to deliver creative ad campaigns, achieving +35% average performance uplift vs. benchmarks. Created platform-native content and SEO-optimized texts, supporting seasonal campaigns and improving traffic across digital channels.