UX UI Lead at Mediatropy

Leading UXUI Design team in mediatropy agency and handle multiple overseas client from SEA Region. Leadership: - Manage and mentor a team of UX/UI designers. - Delegate tasks and ensure projects are completed on time and within budget. - Foster a collaborative and creative working environment. - Communicate design decisions and strategies to clients and stakeholders. Design: - Oversee the entire design process, from user research and information architecture to prototyping and UI design. - Stay up-to-date on design trends and best practices. - Champion user-centered design principles within the team and with clients. - Create visually appealing and user-friendly interfaces. - Ensure consistency in branding and design across all digital products. - Work closely with developers to ensure designs can be implemented effectively.

Senior Manager UX at Lazada

Directed UX design initiatives for Lazada's RedMart (Singapore) seller and buyer platforms, alongside UX oversight for LazMall, LazBeauty, and LazMom across six Asia Pacific countries. Also responsible for managing the regional ID design team at the Lazada Design Studio in Singapore.

UX Lead at Spenmo

Led the design team for onboarding and platform experiences, establishing hiring processes, criteria, and design methodologies. Played a key role in hyper-scaling product capabilities and enhancing product experience quality across three platforms, while delivering tailored design solutions for diverse account roles. Designed B2B service products across a broad scope, including dashboard portals, mobile apps, internal operations tools, and company websites, accommodating multiple user roles (admin, manager, accountant, employee, and bookkeeper).

Senior Product Designer at Goto Group (Gojek/Gopay)

Drive UX design for GoPay apps feature in Gojek and GoPay Wallet Apps. Championed alignment with company KPIs through deep collaboration with Product Managers, Researchers, Writers, Interaction Designers, Motion Designers, Illustrators, and Engineers, resulting in world-class payment experiences.