Global Marketing Manager at House of Hur Korea Inc.

Developed and executed go-to-market strategies for product launches, created messaging frameworks and influencer marketing briefs aligned with market trends and consumer insights. Created product messaging that differentiates products in the global beauty industry. Spearheaded influencer and community marketing initiatives to drive brand credibility and engagement globally. Managed monthly campaign briefs with 5+ strategic approaches and over 20 UGC creators and influencers per month. Optimized content marketing strategy using UGC-driven content, saving over $10,000 in influencer marketing costs. Streamlined influencer brief formats to improve workflow efficiency. Utilized TikTok Ads and Meta analytics tools to track and optimize ROI. Led in-house video shoot productions to reduce outsourcing costs and created daily social media posts, with organic videos reaching over 1 million views. Designed the company's first branding deck to establish a clear brand narrative and identity.

Indonesia Brand Manager at House of Hur Korea Inc.

Planned, budgeted, and executed TikTok and Instagram ad campaigns, driving distributor Shopee sales to #1 ranking through ads alone. Managed outsourced designers for offline store visual merchandising, saving over $1,000 in Korean designer fees. Collaborated with local distributors to repurpose dead stock, boosting Shopee sales and offline activations by 15%. Led Indonesia grand launch discussions coordinating store locations, marketing initiatives, and cross-border communication with Korea team. Created monthly campaign briefs with 5+ strategic approaches and managed 10+ UGC creators within a budget under $200.

Social Media Marketing Manager at PT. House of Hur Indonesia

Developed and executed creative social media campaigns from ideation to publishing and tracked performance to optimize impact. Led strategic campaigns increasing sales by 30% during product launches. Directed product launch campaigns with marketing strategy and creative direction for photoshoots. Managed social media content planning and analytics, doubling engagement and reach during campaigns. Managed 10+ Key Opinion Leaders (KOLs) and influencers monthly to drive sales and brand awareness. Fostered and grew the brand’s beauty community through thematic events and social media group engagement.

Global Marketing Manager at House of Hur Korea Inc.

Developed and executed go-to-market strategies for product launches, created messaging frameworks and influencer marketing briefs aligned with market trends and consumer insights. Spearheaded influencer and community marketing initiatives, driving brand credibility and engagement in global markets. Led monthly campaign briefs with 5+ strategic approaches, sourcing and managing 20+ UGC creators and influencer partners per month. Optimized content marketing strategies by testing UGC-driven content, reducing reliance on paid influencer marketing and saving 10,000+ USD in collaboration costs during the transitional period. Developed a streamlined influencer brief format, improving workflow efficiency and maximizing campaign impact. Used analytics tools (TikTok Ads, Meta) to track ROI, refining performance-driven marketing efforts. Conceptualized and executed in-house video shoots, reducing outsourcing costs by 3,000+ USD while maintaining high-quality content. Designed House of Hur’s fir