I am a UX Designer with a knack for investigating user needs and designing intuitive, creative, and inclusive digital experiences!
As an avid problem-solver, I have spent the past 7 years unraveling the mysteries of user behaviors. I excel at user research, diving deep into user personas, and uncovering hidden insights that lead to “Aha!” moments.
My ability to communicate design concepts clearly and incorporate feedback ensures that the final product is a masterpiece.
I hold a masters in Cognitive Science, which has enabled me to have a deep understanding of human behaviour and the ability to create user-centric solutions. I am always eager to expand my skill set, whether mastering the latest design trends or dabbling in new software.
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I headed the team of UI designers, psychologists, developers as well as content creators. As the company operated in a start-up set-up, I worked closely with the CEO and Founders of our company. I also headed the branding team, where my role was instrumental for the company in making important decisions related to brand personality, the logo, branding etc. As branding and application design were happening simultaneously, I kept my approach extremely flexible as it involved multiple and continuous iterations. There was constant learning and relearning for me as a UX Design Lead as I had to wear multiple hats and steer the teams I led, accordingly. The entire process was a great opportunity for me to nurture the application and the brand from scratch!
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